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F. Buy headphones and get a free iTunes voucher

g. Other (please specify)..............................................................................................

2) How would you rate the adverts given below?

 

a) Very encouraging to buy

b) Encouraging

c) Neutral

d) Doesn’t encourage me to buy it

 

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

 

3) What do you like about this advert?

 

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

4) What do you dislike about this advert?

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

5) How memorable were the adverts given to you? (Please rate them as follows:

 

1-Very memorable

2-Memorable

3-Not memorable at all

 

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

 

6) If you put 1 or 2 for the previous question, explain why do you think a particular advert is memorable for you?

 

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

 

7) Do you like the background and font used in each advert? (Please circle your answer)

Sony advert: YES/NO

Philips advert: YES/NO

Bose advert: YES/NO

Raymond Weil advert: YES/NO

 

8) If you said ‘YES’, what in particular do you like about the background of this advert?

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

9) How well do you think each advert outlines the main strengths of the product or its main characteristics? (Rate them as follows:

1-Perfectly outlines the main strengths of the product

2-Relatively well

3-Outlines certain strengths and characteristics of the product, but not as well

4-Doesn’t outline any strengths or characteristics of the product

 

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

10) Could you comment why you think so?

Sony advert:

……………………………………………………………………………………



 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

11) Do you think that use of people in this advert or use of celebrities would make it make attractive and encourage you to buy the product?

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

12) What is this advert trying to tell or what is the message?

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

 

13) Do you like the phrases/text/slogans used in this advert? (If yes, why?)

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

Загрузка...

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

14) Do you like the layout or design of this advert? (If yes, why? It isn’t in German, please look below the logo)

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

 

15) Do you think there are some other better adverts of the same company or brand? (What are they?)

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

 

16) Do you like the background and font used in this advert? (If yes, why?)

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

 

17) How would you rank this advert out of 5? 1-useless, 2-poor, 3-satisfactory, 4-pretty good, 5- excellent

 

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 

18) Do you think it’s an appropriate form of promotion for this particular product?

 

YES/NO

 

Sony advert: YES/NO

 

Philips advert: YES/NO

 

Bose advert: YES/NO

 

Raymond Weil advert: YES/NO

 

 

19) If you put ‘YES’, why do you think so?

 

Sony advert:

……………………………………………………………………………………

 

Philips advert:

……………………………………………………………………………………

 

Bose advert:

……………………………………………………………………………………

 

Raymond Weil advert:

……………………………………………………………………………………

 


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Читайте в этой же книге: Orange mobile operator | Lynx Chocolate Flavour Deodorant advert | Using magazines | Lufthansa | Free samples and point of sale promotion | Andrex advert | B) How and when each form of promotional activity is used | Internal factors | External factors | Respondents |
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E. Never| The overall average

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