F. Buy headphones and get a free iTunes voucher

g. Other (please specify)..............................................................................................

2) How would you rate the adverts given below?

a) Very encouraging to buy

b) Encouraging

c) Neutral

d) Doesn’t encourage me to buy it

Sony advert:

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Philips advert:

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Bose advert:

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Raymond Weil advert:

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3) What do you like about this advert?

Sony advert:

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Philips advert:

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Bose advert:

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Raymond Weil advert:

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4) What do you dislike about this advert?

Sony advert:

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Philips advert:

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Bose advert:

……………………………………………………………………………………

Raymond Weil advert:

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5) How memorable were the adverts given to you? (Please rate them as follows:

1-Very memorable

2-Memorable

3-Not memorable at all

Sony advert:

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Philips advert:

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Bose advert:

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Raymond Weil advert:

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6) If you put 1 or 2 for the previous question, explain why do you think a particular advert is memorable for you?

Sony advert:

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Philips advert:

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Bose advert:

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Raymond Weil advert:

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7) Do you like the background and font used in each advert? (Please circle your answer)

Sony advert: YES/NO

Philips advert: YES/NO

Bose advert: YES/NO

Raymond Weil advert: YES/NO

8) If you said ‘YES’, what in particular do you like about the background of this advert?

Sony advert:

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Philips advert:

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Bose advert:

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Raymond Weil advert:

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9) How well do you think each advert outlines the main strengths of the product or its main characteristics? (Rate them as follows:

1-Perfectly outlines the main strengths of the product

2-Relatively well

3-Outlines certain strengths and characteristics of the product, but not as well

4-Doesn’t outline any strengths or characteristics of the product

Sony advert:

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Philips advert:

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Bose advert:

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Raymond Weil advert:

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10) Could you comment why you think so?

Sony advert:

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Philips advert:

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Bose advert:

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Raymond Weil advert:

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11) Do you think that use of people in this advert or use of celebrities would make it make attractive and encourage you to buy the product?

Sony advert:

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Philips advert:

……………………………………………………………………………………

Bose advert:

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Raymond Weil advert:

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12) What is this advert trying to tell or what is the message?

Sony advert:

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Philips advert:

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Bose advert:

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Raymond Weil advert:

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13) Do you like the phrases/text/slogans used in this advert? (If yes, why?)

Sony advert:

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Philips advert:

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Bose advert:

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Raymond Weil advert:

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14) Do you like the layout or design of this advert? (If yes, why? It isn’t in German, please look below the logo)

Sony advert:

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Philips advert:

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Bose advert:

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Raymond Weil advert:

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15) Do you think there are some other better adverts of the same company or brand? (What are they?)

Sony advert:

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Philips advert:

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Bose advert:

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Raymond Weil advert:

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16) Do you like the background and font used in this advert? (If yes, why?)

Sony advert:

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Philips advert:

……………………………………………………………………………………

Bose advert:

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Raymond Weil advert:

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17) How would you rank this advert out of 5? 1-useless, 2-poor, 3-satisfactory, 4-pretty good, 5- excellent

Sony advert:

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Philips advert:

……………………………………………………………………………………

Bose advert:

……………………………………………………………………………………

Raymond Weil advert:

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18) Do you think it’s an appropriate form of promotion for this particular product?

YES/NO

Sony advert: YES/NO

Philips advert: YES/NO

Bose advert: YES/NO

Raymond Weil advert: YES/NO

19) If you put ‘YES’, why do you think so?

Sony advert:

……………………………………………………………………………………

Philips advert:

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Bose advert:

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Raymond Weil advert:

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Дата добавления: 2015-07-26