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When the requirement s and architecture have been set up, data and information management to support Knowledge Management can be established. The key steps required involve setting up mechanisms to:
When the procedure s are designed, promulgated and accepted the organization can:
Evaluation and improvement
As with all processes, the capture and usage of data and information to support Knowledge Management and decision making requires attention to ongoing improvement, and the service improvement plan will take as relevant input:
Using the service knowledge management system
Providing services to customers across time zones, work cycles, and geographies requires good knowledge sharing across all locations and time periods of Service Operation s. A service provider must first establish a service knowledge management system that can be shared, updated and used by its operating entities, partners, and customers. Figure 4.39 shows an example of the architecture for such a system.
Implementation of a service knowledge management system helps reduce the costs of maintaining and managing the services, both by increasing the efficiency of operational management procedure s and by reducing the risks that arise from the lack of proper mechanisms.
Case study
Current situation An organization analysed that at least 75% of the cost of delivering support comes from resolving customer issues. It was using point technologies such as a service desk workflow tool, search engines, scripting tools or simple knowledge base s. These systems generally focused parts of the resolution process and they were not very effective. This contributed to dissatisfied customers, resulted in an ineffective service desk and caused integration issues for IT.
Solution A comprehensive SKMS was implemented to help to address these obstacles by combining intelligent search and Knowledge Management with Service Management and business process support, authoring workflows and comprehensive self-service facilities.
The SKMS was supported by the Problem Management and Change Management process.
The experience of end user s who come to the website for help was dramatically improved. Instead of an empty search box followed by no results or far too many, the application leads the user through a structured set of steps. Based on the specifics of the incident or request and the customer, web screens will guide users to specific answers, follow-up questions, escalation options, opportunities to drill down or just highly relevant search results. The following improvements were achieved:
Over time the web workflows were tuned to deliver more and more optimize d experiences. Good experiences helped to add value to the product and services and this resulted in greater loyalty that in turn increased profits.
Conclusion A wealth of information exists in most organizations that is not initially thought to contribute to the decision process, but, when used as supplemental to traditional configuration data, can bring the lessons of history into sharp focus. Often this information is in an informal fashion. Marketing, sales, customer and staff information is a commonly overlooked source of valuable trend data that, along with traditional configuration, can paint a larger, more meaningful picture of the landscape and uncover the right ‘ course corrections ’ to bring a Service Transition or operational support for a service back on track and keep an organization travelling towards its objective s. Without this clear picture, the effectiveness diminishes and efficiency will decay. By recognizing that this is in place, organizations can more easily justify the resource costs of establishing and maintaining the data, processes, knowledge and skills needed to make it as effective as possible and maximize the benefits.
All training and knowledge material needs to be aligned to the business perspective. Materials that can be included are:
For those in the Service Transition process a good way of consolidating understanding is to either spend time in the development areas, taking part in some of the testing processes, or to spend time in the business at the receiving end of the Service Transition to understand the process from the business perspective.
Useful materials include:
Technology for service desks and customer service needs to make it easier for customers, user s and service desk agents. Some minimal progress has been made with generic Knowledge Management tools and there are significant developments in the Service Management industry to develop mature, process-oriented business application s supported by comprehensive knowledge base s. Examples of potential benefits are:
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