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!!! As the product is differentiated, it’s important to tell about it to customer by means of advertising.
a. MR = MC
b. P > MR and MC è no allocative efficiency(! it takes place only under p. competition)
c. If AC1 è AC(av.costs) = OM è P >AC and TR > TC è ec. profit
i. TR = OPKQ; TC = OMLQ; TП = PKLM.
d. If AC2 è ec. losses.
e. Conclusion: In the SR firm can earn ec. profit, suffer losses or earn normal profit(AC = P)
a. In the LR mon. competitive firm earns normal profit, because competition is pretty high and it eliminates LR ec. profit, loss and all the firms earn only economic profit.
b. Ec. profit in the SR è in the LR new firms will enter the industry and the existing firms will expand è the dem. curve for a single firm becomes flatter as competition grows, until it toches the AC –curve(at the point of LR equilibrium).
i.!!! This is not a min point of AC-curve, because the dem. curve doesn’t become horizontal.
c. P>LRACmin è no productive efficiency.
The theory of distribution of income (production and the dem. for ec. resources).
i. The dem. for good produced with this resource
ii. The price of the good
iii. Productivity of the resource(productivity↑ è demand↑)
iv. Prices of other resources(complementary and substitute)
i. additional product(MPf – marg. product of a factor)
ii. add. revenue((marg. revenue product of a factor) MRPf = MR * MPf)
iii. add. value((value of marg. product of a factor) VMPf = Pgood * MPf)
i. In the SR a firm confronts the law of diminishing marg. productivity of a variable factor.
ii. MRC – marg. revenue cost – the cost of employing on more unit of a var. factor.
iii. MC – marg. cost – cost of producing of one more unit of a product.
iv. The dem. for resources will be realized by the firm until MRPf ≥ MRCf, and equilibrium è MRPf = MRCf
v. If we assume a perf. compet. market structure è. MRCf = Pf è a firm is a price-tajer è price of hiring a new worker will be equal to the av. market wage.
vi. MRCf = Pf – eq. rule for perfectly comp. markets.
vii.!!! (Neo)Classical schools used this theory to conclude that owners of resources are awarded according to the MProductivity of resources.
b. LR equilibrium(all factors are variable):
i. Two or more factors can be used; all the units of labor and cap. are identical
ii. Both factors are substitutes and compliments(used together)
iii. Substitution and output effects of a price change.
1. Assume(L,K - factors):
a. Pk↑ è
i. Costs↑ è Output↓ è DL↓ and QDk↓ - output effect
ii. Labour relative costs↓, though èDL↑; DK↓ PL=const – substitution effect
b.!!! Both effects are negative(P↑ è Q↓)
c.!!! Cross-effects work in the opposite direction(разные изменения от одного)
d.!!! In some cases factors are complement è no substitution effect(only output(scale) effect)
-- cost min. rule -- Profit maximization rule(eq. in LR)
Conclusion: Monopsony underemployes and underpays to workers.
The theory of distribution of income II. Capital(K) and Land.
Tangible | Intangible |
Equipment, residential structures, non-residential structures, inventories of inputs/outputs…. | Human K (investments in education, training, etc), R/D, goodwill of the firm…. |
K yields valuable productive services over time. It is used to produce final G/S.
i. Inv occurs when e.g. a firm buys new equipment.
ii. This happens as equipment wares off and is to be replaced.
iii. Inv takes place, when the firm needs to innovate and expand.
i. Ask for a loan. Demand the loanable funds and may get them the financial market. The households supply loanable funds to the market, as they make decision to save. So, another way is to:
ii. Sell bills/bonds to the households.
g. As K exists over time, it’s possible to separate K services. Buying equipment à purchase of K, but if you hire it (lease) you use one of K services.
Capital Equipment | Owner Can | It brings |
§ Use in productionà § Sell it à § Hire it outà | § Profit § Price of equipment § Rentals |
i. Depreciation
ii. Repairing and maintenance costs, as to rent equipment a firm needs to keep it in good condition.
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Isoprofit curve and the reaction function of firm 2. | | | Fairness and effectiveness |