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Management is needed whenever people work together in an organization and to reach organizational objectives. The objective of most firms and companies is to provide services for people and to make a profit for the owners. If the firm stops giving service, people will no longer patronize it. If there're no profits, the company will soon be unable to perform the needed service. To achieve objectives, managers need to maintain the balance among the conflicting demands of the stakeholders of an organization. Stakeholders are all those, who have a stake in an organizational success, including employees, owners, customers, creditors and others. Owners seek a satisfactory return on their investment; employees want good pay and comfortable working conditions; management must also please its customers, for without them the company will have little purpose; creditors, suppliers, trade associations should also be considered. So, management must balance the interests of different groups. Management is also needed to achieve efficiency and effectiveness. Efficiency is the ability to get things done correctly. An efficient manager is the one, who gets higher output relative to the inputs (labor, materials, money, machines and time). Effectiveness is the ability to choose the most suitable goals and proper steps to achieve them. That is, effective managers select the right things to do and the right methods for getting them done.
8.1. Read and translate the text “Why management is needed?” in writing
8.2. Answer the questions.
1. Where is management needed? 2. What is the objective of most firms and companies? 3. What do managers need to maintain the balance among the conflicting demands of the stakeholders? 4. Who are stakeholders? 5. What do owners seek? 6. Management must balance the interests of different groups, mustn’t they? 7. What is an efficient manager? 8. What is effectiveness?
8.3. Ask questions to the words in italic.
1. At the moment there is not agreement regarding the definition for event management. 2. This is an emerging area that may be practiced under a variety of job descriptions, including facility manager, convention manager, trade show manager, exposition manager, or auditorium manager. 3. Event managers may be first-line, middle, or top managers. 4. Like all managers, they possess conceptual, diagnostic, interpersonal, and technical skills. 5. The event manager differs from the meeting professional and the special events professional. 6. Both meeting and special event professionals have managerial responsibilities, but they are more heavily involved in programmatic considerations than the event manager. 7. An event manager is an individual who is responsible for the total delivery of an event. 8. While they participate in event planning, their primary purpose is to coordinate and manage the various parties involved in the event (both internal and external) so that the end result is the competent, safe delivery of the event. 9. Event managers may be found in a variety of places (Sport arenas and facilities; Concert halls; Convention centers; Theme parks; Fairs; Arts centers; Zoos.
8.4. Translate the following into English.
Олимпийские Игры 1984 года стали переломным моментом (a watershed) в менеджменте проведения крупных соревнований. Много талантливых людей входили в Оргкомитет Игр. Это была благоприятная возможность для корпоративных спонсоров и представителей общественности претворить их усилия в доллары. Не существует причин, по которым проведение таких крупных мероприятий должно приносить убыток. Олимпиада в Лос-Анджелесе стала успешной благодаря тщательному планированию и деловой сметке. Крупные соревнования становятся мощным средством овладения целевым рынком. Участие в их подготовке и проведении может стать главным опытом всей жизни. Фактически это может стать вершиной карьеры. Короче говоря, личные и финансовые интересу при планировании и участии проведения таких мероприятий не находятся в противоречии.
SELF-ASSESSMENT TEST # I
These tasks are designed to assist you in determining if you have mastered the materials and competencies presented in above studied information.
1. What kind of careers may qualified specialists interested in sport management pursue?
2. What kind of process is management?
3. What are the manager’s duties?
4. How can individuals improve their management proficiency?
5. Why have you chosen sport management as your future occupation?
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