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Commercial Operations management

Put questions to the sentences. Try not to repeat the questions from ex. 16. | PRESENTATION SKILLS FOR MANAGERS | Vocabulary | PERSONAL TIME MANAGEMENT FOR BUSY MANAGERS | Answer the following questions. | Vocabulary | HOW TO BUILD QUALITY INTO YOUR TEAM | Speaking | Vocabulary | Match the terminology expressions given in English with their definitions or explanation given in Russian. |


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Commercial Operations Management (COM) unifies marketing and sales within organizations. This is accomplished by integrating Brand Management, Innovation Management, Product Management, Marketing Operations Management (MOM), Channel & Sales Management and Customer Interaction Management. Commercial Operations Management is the alignment of people, process and technology to support commercial activities and improve both innovation and marketing effectiveness. Commercial Operations Management means that enterprises entering into a competitive process, whether “in the market” or “for the market”, hold both the product innovation and marketing teams accountable for their commercial and financial outcome.

The integration of these functional areas is particularly important when organizations want to clarify accountability for key decisions and responsibility for redesign processes, linking them to measurable outcomes, or improving skills and processes.

 

 

A Commercial Operation Management solution usually integrates with other enterprise solutions like ERP, CRM and ECM.

13. Find in the text the words or word combinations which have an opposite meaning:

separation, to be started, to complicate, key problems, countless outcome.

14. Revise the terminology of the text:

управление маркетинговыми операциями, управление взаимодействием с клиентами, упорядочение, предприятие, измеримый результат, управление взаимоотношениями с клиентами, планирование бизнес-ресурсов, управление информационными ресурсами предприятия, управление (торговой) маркой, товарная (продуктовая) инновация.

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