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N→ A | V→N | ||
account – commerce – response – | finance – effect – product – | unify – integrate – improve – | enter – align – interact – |
6. Fill in the gaps with proper words. Use the words given and put them in the correct form: to be unified, to improve, to support, to hold, to link, to enter.
1.Marketing and sales within organisations … with Commercial Operations Management. 2. Commercial Operations Management … commercial activities. 3. Commercial Operations Management … both innovation and marketing effectiveness. 4. Enterprises, that … into a competitive process, … marketing teams accountable for their commercial and financial outcome. 5. Any organization … key decisions to measurable outcomes.
7. Translate the following expressions:
within organizations, by integrating, alignment of people, whether … or …, both … and …, to be particularly important, accountability for decisions.
8. Explain the meaning of the following words and word combinations:
innovation management, commercial activities, marketing effectiveness, competitive process, the product innovation, financial outcome, key decisions.
9. Work in small groups. Complete the following phrases:
1) _______ Operations Management, 2) _______ Interaction Management, 3) _______ activities, 4) _______ areas, | 5) measurable _______, 6) redesign _______, 7) skills and ________, 8) ________ solutions. |
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Match the terminology expressions given in English with their definitions or explanation given in Russian. | | | COMMERCIAL OPERATIONS MANAGEMENT |