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Look through the short passage given below and make up a dialogue trying to develop the idea.

PRESENTATION SKILLS FOR MANAGERS | Vocabulary | PERSONAL TIME MANAGEMENT FOR BUSY MANAGERS | Answer the following questions. | Vocabulary | HOW TO BUILD QUALITY INTO YOUR TEAM | Speaking | Vocabulary | Match the terminology expressions given in English with their definitions or explanation given in Russian. | Form derivatives. |


Читайте также:
  1. A friend of your wants to develop a programme to protect the city where he lives. Give him a piece of advice.
  2. A SHORT STORY.
  3. A) Complete each gap with missing phrase from the box below
  4. A) Translate the following passage from English into Russian paying attention to business vocabulary.
  5. Across, at, by, during, for, from, of, on, out, throughout, with
  6. Agile software development
  7. Before you read the article below, match these words to their definitions.

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have compelled firms or market beyond the borders of their home country making International Marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product.

Traditionally, marketing analysis was structured into three areas: Customer analysis, Company analysis, and Competitor analysis (so-called "3Cs" analysis). More recently, it has become fashionable in some marketing circles to divide these further into certain five "Cs": Customer analysis, Company analysis, Collaborator analysis, Competitor analysis, and analysis of the industry Context.

 

22. Make groups of three or four and prepare an MS PowerPoint presentation on the topic “Commercial Operation Management”.


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COMMERCIAL OPERATIONS MANAGEMENT| Vocabulary

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