Sport retailing

Sales of sporting goods - equipment, apparel, and shoes - in 1992 reached an all-time high of over $33 billion, and sales continue to rise. Approximately $11.6 billion of the 1992 total was spent on sporting equipment. One fast-growing segment of this market is the sale of exercise equipment, such as treadmills, cross-country ski machines, and home gyms; over $1.5 billion was spent on this equipment in 1992. Sport apparel sales exceeded $14 billion, and $7.4 billion was spent on athletic footwear in 1992. The public's growing interest in sport, fitness and physical activities has stimulated sales, and the traditional markets such as schools, colleges and universities, and professional teams have remained strong. Consequently, job opportunities in sport retailing, in both management and sales, have increased and will continue to grow.

The area of sport retailing has several opportunities. Jobs are available as salespersons selling directly to the consumer in sporting goods stores. Job opportunities also are available as manufacturer's representatives. An individual employed in this capacity, perhaps as a representative for Nike Shoes, may sell to buyers for sporting goods stores and to athletic teams in a certain region. Manufacturer's representatives are committed to increasing their company's share of the market. This position entails a great deal of travel. Hours may be spent on the phone setting up appointments with potential buyers and following up on sales calls. Whether a manufacturer's representative is successful depends to a great extent on the quality and reputation of the product he or she is selling and the establishment of personal contacts with buyers for these stores and institutions. Manufacturer's representatives may often submit bids for equipment and goods wanted by stores and institutions. Successful bidding requires that the salesperson be able to meet the buyer's specifications for the equipment and goods at the lowest cost. Manufacturer's representatives may also set up sales booths for their companies at conventions such as the AAHPERD National Convention. Other opportunities in sport sales include positions as manager or owner of a company.

17.1. Read and translate the text "Sport Retailing " in writing

17.2. Answer the questions.

1. Do the sales of sporting goods constantly increase? 2. Sale of what equipment

is fast-growing segment of this market? 3. How much was spent on sport apparel in 1992? 4. What stimulates sales? 5. What are the traditional markets for sporting goods sale? 6. In what areas have job opportunities increased? 7. How many opportunities does the area of sport retailing have? 8. What are they? 9. What does a salesperson deal with? 10. What are responsibilities of a manufacturer's representative? 11. What does this position entail? 12. What does a manufacturer's representative's success depend on? 13. What do manufacturer's representatives often submit? 14. What does successful bidding require?

17.3. Open the brackets and put the verbs into proper Tense and Voice form.

1. Salaries for sales positions (vary) widely. 2. Salespersons { may, receive) a set salary. 3. More often, however, their income (be) based on commissions and bonuses for the sales they have completed, thus their income {may, vary) widely from month to month. 4. Salespersons who travel { may, receive) a company car or an allowance for the use of their personal car as well as an expense account. 5. Salespersons (may, receive) free equipment and goods or { be able) to purchase them at substantial discounts.

17.4. Insert prepositions if necessary.

RISK MANAGEMENT

1. Injuries and fatalities can occur … even the best-managed recreational facilities, and the facility may be found liable … a court of law. 2. Large facilities employ risk managers, who arrange insurance coverage and develop comprehensive programs to prevent or reduce both personal injury and property or losses through safety inspections, staff training, and the development … emergency procedures. 3. Smaller facilities can obtain similar assistance from the loss control department … their insurance company. 4. Systematic record keeping and reporting … incidents will help managers identify important trends … this area.

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Дата добавления: 2015-08-27