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1. Why did David Arnold start making critical comments about Marks & Spencer in his talk?
2. How did the audience react?
3. How did he interpret the audience’s reaction – and respond?
4. What ‘awful error of judgement’ did the senior director bring to his attention in the coffee break?
5. How did David Arnold respond to this piece of news?
6. With hindsight, what was the true significance of the audience’s body language?
SPEAKING
1.Comment on the following statements. In your opinion are they:
a) essential b) helpful c) unhelpful for a successful presentation?
1 Tell a joke at the beginning.
2 Speak more slowly than you normally do.
3 Smile a lot.
4 Involve the audience.
5 Invite questions during the presentation.
6 Always keep to your plan.
7 Move around during your presentation.
8 Use a lot of gestures to emphasise important points.
9 Stand up when giving your presentation.
Work in pairs and discuss what is better to read or to speak a presentation. Think about the advantages and disadvantages of these two approaches to giving a presentation.
3. a) Today most presenters prefer to use PowerPoint. What are the advantages of using such a tool? Work in groups and prepare tips which can help you to make perfect slides. Present your ideas to the class.
b) Look again at the perfect slide characteristics and try to guess the meaning of the letters in the acronym SLIDE. Some hints are given (see the appendix 2 for detailed information).
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