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R Basic Rules of Effective Presentations
There are some basic rules that you should follow to communicate your message effectively.
1. K.I.S.S. (KEEP IT SIMPLE STUPID).
- If you want your audience to understand your message, your language must be simple and clear.
- Use short words and short sentences.
- Use active verbs instead of passive verbs. Active verbs are much easier to understand. They are much more powerful.
- Talk about concrete facts rather than abstract ideas.
- Do not use jargon, unless you are certain that your audience understands it.
2. THE RULE OF THREE:People tend to remember three things.
3. THE RULE OF “THREE S”: Say what you are going to say, Say it, then Say what you havejust said.
4. THE RULE OF “FOUR P”: Plan, Prepare and Practice your presentation, then Present it.
R Types of Effective Presentations
Presentations must have a clear and realistic purpose. The purpose of your presentation indicates how you want to achieve the aim of your presentation. The purpose can be: to describe, to instruct, to persuade or to entertain.
DESCRIBE. In this type of presentation the aim is usually to give information or explain a situation. The contents are often rather general and factual. When the speech is over the audience should have knowledge that they did not have before they started listening.
INSTRUCT. In this type of presentation the aim is to teach the audience knowledge and skills. After the presentation the listener should be able to do something he did not know how to do.
PERSUADE. In this type of presentation the aim is to stimulate people to do something. After the presentation you want the listener to believe something he did not believe before he started listening.
ENTERTAIN. In this type of presentation the aim is to entertain people. The aim of this type of presentation is mostly to make the audience feel happy, but there may be hidden goals. For example, to reveal important truths or move ideas forward. Crucial element in this type is humor. For most people it is very difficult to give a humorous presentation because the humor is not spontaneous.
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