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See prompts below.

Encouraging Ethical Behavior | II. UNDERSTANDING BUSINESS | Stock Exchange | Definition of Management | Levels of Management | Learn the vocabulary | Accounting Versus Bookkeeping | Ex. 3. Fill in the gaps with proper words or word combinations. | Learning about marketing | THE MARKETING STRATEGY PROCESS |


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  1. A) Pronunciation drill. Pronounce the words, then look at the given map and fill in the table below.
  2. A) Read the following text and do the exercises below.
  3. A) Summarize the information about the experiment in the table below.
  4. A. Read the text and answer the questions below.
  5. A. Read the text and answer the questions below.
  6. Add a prefix from the table to the words below. Explain their meaning.
  7. Answer the questions below. Some questions have more than one answer. Scroll down to view the answer button.

1. A process of planning and executing the conception, pricing, promotion

and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

2. An attempt by marketers to persuade others to participate in an exchange with them.

3. Any information about an individual, a product, or an organization that is distributed to the public through the media.

4. A group of potential customers with similar characteristics that a market tries to satisfy better than the competition.

5. The combination of the product, the price of the product, the means for its distribution (place) and the promotion of the product to reach a firm's target market.

6. Communication designed to stimulate immediate purchases using tools such as coupons, contests, rebate, free samples, etc.

7. The coordination of advertising, sales promotion, personal selling, public relations, and sponsorship to reach consumers with a powerful effect in the market.

8. Paid, non - personal communication from an identified sponsor using mass media to persuade or influence an audience.

9. All marketing activities required to understand the global marketing environment, the customer's needs and wants, and the competition.

10.The combination of tools marketers use to promote their products or

services.

11.A set of independent organizations that make a product or service

available for purchase by consumers or businesses.

12.The process of creating an image, reputation, or perception of the

company or its goods or services in the consumer's mind.

13. Face – to – face presentation and promotion of goods or services to

potential customers by sales representatives.

14. One of the promotion tools, which is not paid, personal, does not go

through a medium, is performed by people who already use the certain

product or service.

15. The process of selecting which market segments the organization will

emphasize in attempts to satisfy customers better that is competitors.

16. All decisions about which product to develop, its design, brand name,

packaging, warranties, etc.

17. ●To understand the needs and wants of customers

●To create customer value through satisfaction and quality

● Operate more effectively and efficiently than competitions

18. A plan for the best use of an organization's resources to reach its

objectives.

19. The use of publicity and other non-paid forms of communication to

present the firm and its products positively.

 

prompts: marketing concept, marketing process, PR, publicity, advertising, target market, promotion, IMC, marketing mix, distribution channel, word-of-mouth, sales promotion, personal selling, positioning, situation analysis, marketing strategy, targeting, promotional mix, product strategy.

COMMERCE

 

Ex. 1. Learn the pronunciation:

 

voluntary [ ] sacrifice [ ]

view [ ] reliant [ ]

percent [ ] sufficient [ ]

advantageous [ ] consume [ ]

protectionism [ ] threat [ ]

sought [ ] insurance [ ]

consumption [ ] courage [ ]

either [ ] quota [ ]

commercial [ ]

 


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