Planning

EBA is about to plan its first programme. Recently it sent questionnaires to biisiocsspcoplc, asking them what they would like in it. People were asked whether they thought topics were a) very interesting, b) quite i uteres ling or c) not interesting. The results are given in Oiari. 1.

Chvrt 4! Interest In possible topics for the radio p

Topics ________ Company profiles

Very Quite Not

interesting Interesting interesting

15%

19%

12%

43%

45%

Profiles of busincsspeople

61%

22%

17%

Interviews with busincsspeople

72%

19%

Business update

18%

25%

57%

The future of business

36%

28%

Investment advice (stock market lips) 56%

25%

32%

43%

Book reviews

24%

41%

35%

Economic reports on countries

I

Ae

Advice on personal finance

68*

11%

21%

Traffic and weather reports

52%

35%

***■

sir

Job vacancies

70%

18%

13%

12%

8 Planning

Tn addition to using questionnaires, EBA held focus groups in a number of European countries. These were some of the most common opinions.

1 *I want U> know what lite important news stories will be for that day. You.know, what companies are publishing their annual results, that sort of thing. Up-to-date news on what's going on in business/

2 'You only need one person to present the programme. Male or female, it doesn't matter. But they should be an experienced business journalist/

It 'I'm interested in buying shares. I'd want some good tips. What to buy, what to sell — tbat'd be really interesting.'

4 'It would be great if you could give us weather and traffic reports. I'm always getting stuck in a traffic jam.'

8.6 Now listen to some other common opinions which were recorded at the focus groups. Make notes.

Work in groups. You are members of the EBA planning team. You must plan the first programme. Use the key questions below to help you.

i Discuss the key questions.

2 Then discuss any other ideas that you have.

3 Agree on a final plan For the first programme,

Key questions

• What will he the main components of the programme?

• How long, approximately, will each component be?

• What will be the order of die various items?

• Who should present the programme? Should there be one or two presenters? male or female? young or old?

• Should there be live interviews with business personalities?

As the producer of the new EBA business news programme, write a letter to a famous businesspersun asking them for an interview. Ai the start of the letter you should introduce yourself and give brief details of the programme and its aims. Writing fife page 130

Managing

OVERVIEW

□ a□ □ □

Listening Good managers

Vocabulary

Verbs and prepositions

Reading

Young managers

Language review

Reported speech

Skills

Socialising and

entertaining

Case study

The way we do things

78 I

W Management is nothing mote than motivating other people. J

Lee lacocca, US industrialist

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