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1. Dean Wright’s job _1_ to help 2700 journalists do their jobs in a way that earns the trust of their customers and audience.
2. Due to financial challenges more than 25, 000 newspaper jobs have disappeared since the beginning of 2008 and newspaper print advertising is _2_ its lowest level in modern history.
3. If the media have the courage to innovate while preserving their ethics and values, they will be able to serve and communicate with audiences in ways that _3_ of about a mere decade ago.
4. Reuters started off using _4_ and these days we use Twitter.
5. Reuters remains true to itsbasic principles, such as honesty, fairness, transparency, freedom from bias, a _5_ and innovative ways of story telling and delivery of information.
6. Over the last decade barriers to being a publisher have virtually disappeared, but this new freedom to publish _6_ some responsibilities.
7. If you are reporting as a _7_ do the hard work of making an extra phone call to get the other side of the story.
8. If you are reporting for a particular point of view you should at least acknowledge the other side, otherwise you just seem as blind as those _8_ on the other side.
9. If you provide a place for comment you are contributing to the world’s debate. If you don’t you are just shouting into _9_.
10. If you don’t _10_– you loose more than your credibility, you loose the moral high ground.
What is Dean Wright’s estimate of the present day/future journalism?
Discuss in small groups:
· The Flaws and Strengths of Citizen Journalism
· Citizen journalism v. professional journalism: The battle for news supremacy
KEYS
KEY TO READING (matching headings to paragraphs + gap fill: missing sentences)
Reading task 1:
§1 | §2 | §3 | §4 | §5 | §6 | extra |
D | E | F | C | G | A | B |
Reading task 2:
extra | ||||||
B | F | E | G | A | C | D |
KEY TO LISTENING (true/false/not given)
n/g | f* | t | f* | t | t | n/g | t | f* | t |
2. When the earthquakes hit in Haiti, we had reports coming in on Global Voices ten minutes after the first quake.
4. As these reports have become more common, websites have sprung up to host them - sites such as Seoul-based OhmyNews and California -based AllVoices.
9. Jon Sawyer, executive director of the Pulitzer Center for Crisis Reporting, mobile technology isn't necesarily a good thing. It hurts us in terms of the cohesiveness of the society."
KEY TO LISTENING ( sentence completion ):
Principles:
Be honest and transparent with your audience
Make your point of view clear
Say who you are and how you generally see the world
Go the extra mile to be fair
Get the other side of the story and acknowledge it
Be fair to those who disagree with you
Expect to be challenged and welcome those challenges
Provide a place for comment
Have a little humility
If you are wrong - admit it
boils down | sinking towards | were not even dreamed | carrier pigeons | pursuit of the truth | brings with it | neutral observer | benighted folks | an echo chamber | own up your mistakes |
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