VI Work in pairs. Discuss the questions.

1. Why is colour an important part of any design?

2. What meanings of colours are accepted in our country?

3. What different meanings of blue exist?

4. Can colours have religious significance? Illustrate.

5. What colour is associated with nobility and royalty?

6. What colour symbolizes purity in India?

7. How does the meaning of white vary from culture to culture?

8. What must be preserved when dealing with colours in web design?

9. What combination of colours should be avoided in web design?

10. What colour do you prefer to work with? Why?

VII Practise reading the dialogue with your partner:

- I’ve just started the course in web design but I still have lots of questions to clarify. Would you be so kind to help me, Jack? You are known to be an expert in this field.

- Willingly. What shall we start with?

- As for me, reading from a screen is painful and people visiting my webpage can get bored and tired of it…

- First of all, you should remember the rule: use 50% less words than you would use on print. If a page is too long, break it into several pages and link to them. And, of course, avoid long blocks of text. Use tools that facilitate scanability, like bullets, subtitles, highlighted keywords, hyperlinks, etc.

- And how should I represent the content of the page? I realize that the top of the page is intended for the most important content but what about the fonts?

- It’s better to use high contrast for the body of your page: i.e. black text on white background, or white text on black background, try different variations but remember that they must contrast for easy viewing. And don't use too many different fonts in one page, try to stick with 2-3 at the most. Also, avoid using small serif fonts (like Times New Roman): they are difficult to read from a computer screen. Verdana and Arial are the most widely used fonts on the web.

- It’s rather surprising! I’ve always used Times New Roman for my pages… And what formats are more preferable for graphics? It’s impossible to design a webpage without graphics, you know…

- You are absolutely right. Graphics must be optimized. Use only.gif and.jpg formats. Make your image files as small as possible while maintaining acceptable quality. Avoid graphics that look like ads. People ignore them.

- I see. Thanks for your tips. They are very helpful. But there are still lots of questions about navigation, linking, branding…

- That is another story. Practise writing, content presentation and graphics at first and then we’ll get back to our discussion. Good luck in your beginnings. Remember: a good beginning is half the battle.

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