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“Хук” запоминающееся начало, немедленно привлекающее внимание аудитории
Лицо ссылка на лицо или группу лиц, которые вовлечены в проблемную ситуацию
Статистика один или несколько незабываемых примеров со статистическими данными или числами, иллюстрирующими важность проблемы
Варианты набор возможных вариантов действий в вашу поддержку, из которого каждый в аудитории мог бы выбрать близкое для себя как ответную реакцию на проблему
Призыв запрос, призыв к специфическому, особенному, конкретному действию, которое аудитория может либо выполнить немедленно, либо обязаться выполнить вскоре
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Дата добавления: 2015-07-14; просмотров: 57 | Нарушение авторских прав
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Приложение 5. | | | Предприятий нефтегазового комплекса |