Chapter twenty: covering 14,000 Miles

“Back from Alaska”: ST to AB, September 17, 1956, SSF.

A check had come in: Statement in YCAL, Box 7, n.d.

Added to all these: Correspondence with Alexander Lindey, January 25, 1956 to March 7, 1956, YCAL, Box 7.

“in consideration of the sum”: These contracts appear annually among ST’s correspondence in the YCAL boxes; here, I refer specifically to the one sent by R. Hawley Truax with accompanying letter dated October 22, 1954.

In that one, Steinberg drew: Joel Smith corroborates ST’s habit of recycling old work for other purposes in S:I, p. 44.

“Operation Steinberg”: Manuel Gasser, “Steinberg as an Advertising Artist,” Graphis no. 63–68 (January–December 1956): 376–85.

In one ad for Noilly Prat: Ibid., p. 381, cites research figures for 1956 that show Noilly Pratt “achieved the biggest sales success in its own or any other trade sector.”

For Schweppes, he created: This drawing, like the ad he did for Postum in 1943, contains portions of subject matter used before. The most blatant examples of ST’s recycling are in the designs for the firms Patterson and Greef for wallpaper and fabrics of European cityscapes, all of which he worked and reworked for several years. One example is his 1946 ad for D’Orsay perfume, which shows up later in the fabric designs, particularly those for Patterson. See also S:I, p. 44.

Perhaps the most wildly imaginative print ads: Winius Brandon Company Advertising, St. Louis, Missouri, YCAL, Box 7.

“demands coincide with your aspirations”: James Geraghty to ST, November 10, 1954, YCAL, Box 8.

a television commercial for Jell-O: The ad, which was a huge success in 1955, came in for severe criticism on the post-feminist Internet in 2009, when it was described as a “grim animated commercial … It shows a haggard woman on a treadmill being assaulted by symbols. The look on her face is one of pure despair. The female narrator seems to be taunting her. The plaintive harmonica tune that’s playing is both sad and intentionally insipid. At the woman’s blackest moment, she gets covered up by a black scrawl … All is cured, of course, once she buys a box of Jell-O instant pudding.” From www.boingboing.net/2009/08/12depressing-1950’s-jel.html.

“comic draughtsman”: From a statement prepared by Hallmark and used in its advertising, YCAL, Box 8.

Unquestionably he had arrived commercially: Because these requests are so many and can be found in almost every YCAL Box, I merely alert the scholar to their existence without naming any specifically.

“Left by car”: ST, datebook, 1956, YCAL, Box 3, and HS, interviews, 2007.

“the beauty of an eventless life”: HS to ST, “the 31 January,” internal evidence suggests 1944 as it is in reply to his of “Jan 18,” YCAL, microfilm letters.

“some room, any room”: HS to ST, Reno, May 31 [1944], YCAL, microfilm letters.

“an understanding between [two] people”: HS to ST, “Feb 23,” probably 1943, YCAL, microfilm letters.

“a rather bad attitude”: HS to ST, n.d. but internal evidence suggests May 1944, when she was en route to Reno for her divorce from Fred Stafford, YCAL, microfilm letters.

In the Pacific Northwest: Several years later, ST received a letter concerning things he bought on the trip. On November 25, 1958, YCAL, Box 6, Michael Train asked if ST was still interested in having rugs or serapes made to his design. The artist, a Native American whom ST had befriended, “is growing listless from lack of fresh designs to work on. He is a neurotic Indian who suffers in part from what used to be called ‘artistic temperament’ and when forced to continually turn out the so-called ‘authentic designs’ has a tendency to get drunk or spend all his time playing the saxophone … I consider it to my advantage to keep him busy.” Train also offered to sell ST “sneeze powder, collapsing forks, dribble glasses, and squirting boutonnieres.”

Saul said that like Cornell: Deborah Solomon, Utopia Parkway: The Life and Work of Joseph Cornell (New York: Farrar, Straus and Giroux, 1997), p. 134.

Rothko’s insistence that he painted: James Breslin, Mark Rothko: A Biography (Chicago: University of Chicago Press, 1993), p. 243.

When Hedda painted the Newmans: References to Cornell, Rothko, and the Newmans which are similar to these quotes can be found in the undated letters of HS, internal evidence suggesting the early 1950s, in YCAL, microfilm letters. HS gave the paintings of the Newmans to Priscilla Morgan, who bequeathed them to Vassar College.

On the other hand, Hedda often spoke: Two such examples are HS to ST, “Reno, May 31,” and “Monday 21” [probably 1944], YCAL, microfilm letters.

“a disaster—everything was in poor shape”: Appraisal, YCAL, Box 7, Folder 20.

“charming clients really”: Schuman, Schuman & Furman to Alexander Lindey, March 30, 1957, YCAL, Box 7.

However, it still took both lawyers: Alexander Lindey to ST, June 26 and July 29, 1957, YCAL, Box 7, Folder 17.

“I enjoy chopping wood”: ST to AB, November 1956, SSF.

“bad mood because I’m dissatisfied”: ST to AB, December 10, 1956, and March 10, 1957.

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