Keeping pace with technological change

Meeting customer expectations

Nowadays, the fast - paced society and rapid constant advancement of technology causes high customer expectations that end up in consumers requiring more from the internet companies. The challenge is to persuade the consumers that they are giving their money to the right business through the delivered service and the impression that the web-design makes. The website must look memorable and give the visitors an impression of high quality goods and services. Argos website manages to succeed at that by having a simple web-design and a website that is easy and coherent to use. As a result, Argos regular customers benefit from the website’s simplicity, as well as other advantageous features include the accurate delivery service, price transparency - the customers can compare the prices of similar products easily, rapid speed of the overall online service, specific and extensive information about all products (such as product description, high-quality images) and personalisation - Argos website is personalised due to customer’s former purchases. Furthermore, Argos website has online exclusive goods that cannot be found in stores, better stock availability and a wider range of products online as well. Argos online shopping facility opened up the opportunity of saving valuable time for any consumer. All of these factors meet high expectations and demands of modern consumers.

Keeping pace with technological change

Nowadays technology is used almost in every aspect of modern social, working and business life. The speed of technological development is so rapid and so significant in the society today that businesses are required to respond to the new ways of working if they want to continue competing effectively. Technology is always developing and transforming to work more effectively, or to be more appealing visually, to be easier to use, to captivate more users. Nowadays, one person’s opinion or an opinion of a certain influential group of people tends to be important to others and, online marketing helps to accomplish this by creating special forums and social networks where anyone can express their points of view. Argos offers its customers an opportunity to discuss their purchases on Argos website: any customer can leave a review and create ratings under the product information, which is visible for all registered and not registered customers. Moreover, consumers these days want to have a voice when it comes to shopping choices and Argos satisfies this need by having an all-inclusive range of customer feedback, ranging from product summary (which includes rating and recommendations) and a facility to share this product on other websites such as Twitter and Facebook, to individual reviews of every customer. Argos found it relatively easy to keep up with the technological change by offering rapid ordering of goods online via technological applications on mobile phones which ensure that iPhone, iPod touch and Android users keep using Argos services instead of turning to its competitors. All these facilities prove that the company operates in accordance with the technological progress and allow Argos to successfully compete in the online market.

Дата добавления: 2015-10-30