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UNIT 6
COMPLAINTS
No matter how good our intentions and efforts are, there are occasions when it is necessary to deal with a complaint, or even to make one. Complaints may be necessary for many reasons such as:
• wrong goods received
• poor service
• unsatisfactory quality of goods
• late delivery
• damaged goods
• prices not as agreed
Making a complaint
When you have a genuine complaint you will feel angry, but you must show restraint in your letter, if only because the supplier may not be to blame. The following points need to be considered:
(a) Do not delay as this will weaken your position and the supplier may have difficulty in investigating the cause.
(b) Do not assume that the supplier is automatically to blame; they may have a perfectly good defence.
(c) Confine your complaint to a statement of the facts, followed by either an enquiry as to what the supplier proposes to do about it, or a suggestion of how the matter can be rectified.
(d) Avoid rudeness; this would create ill-feeling and cause the supplier to be unwilling to resolve matters.
Dealing with a complaint
Most suppliers naturally wish to hear if customers have cause to complain. This is better than custom being lost and trade taken elsewhere. It also provides an opportunity to investigate, to explain, and to put things right. In this way goodwill may be preserved. Receiving such complaints may also suggest ways in which the supplier's products or services could be improved. When dealing with dissatisfied customers remember the following rules:
(a) It is often said that the customer is always right.This may not always be the case but it is sound practice to assume that the customer may be right.
(b) Acknowledge a complaint promptly. If you are unable to reply fully, explain that it is being investigated and a full reply will be sent later.
(c) If the complaint is unreasonable, point this out politely and in a way that will not offend.
(d) If you are to blame, admit it readily, express regret and promise to put matters right.
(e) Never blame any of your staff; in the end you are responsible for their actions.
(f) Thank the customer for informing you about the matter.
Complaints concerning goods
Complaint concerning wrong goods
If goods are received which are not of the kind or quality ordered then you are entitled to return them at the supplier's expense.
Dear Sirs
Order number On 12 August I ordered 12 copies of Background Music by and date H Lowery under my order number FT567.
Reasons for On opening the parcel received this morning I found that it dissatisfaction contained 12 copies of History of Music by the same author. I
regret that I cannot keep these books as I have an adequate stock already. I am therefore returning the books by parcel post for immediate replacement, as I have several customers waiting for them.
Action requested I trust you will credit my account with the invoiced value of the returned copies including reimbursement for the postage cost of £17.90.
Yours faithfully
Reply
Dear Mr Ramsay
Express regret I was sorry to learn from your letter of 18 August that a
mistake occurred in dealing with your order.
Explain how This mistake is entirely our own and we apologize for the
mistake occurred inconvenience it is causing you. This occurred because of staff shortage during this unusually busy season and also the fact that these 2 books by Lowery have identical bindings.
Action taken to 12 copies of the correct title have been dispatched by parcel rectify the matter post today. Your account will be credited with the invoiced value of the books and cost of return postage. Our credit note is enclosed.
A closing apology We apologize again for this mistake.
Yours sincerely
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