Compiled by B.Jolamanova

ENG 114 UPPER-INTERMEDIATE LEVEL BUSINESS ENGLISH

Target VOCABULARY: ADVERTISING

Compiled by B.Jolamanova

advertise (v)	to describe a product or service publicly in order to persuade people to buy or use it; to make sth publicly known esp. by placing a notice in a newspaper
advertisement (n):	a public notice offering or asking for goods, services, etc.; place, publish run an~; an advertisement for sth/sb; TV/radio/ outdoor ads
classified ad	small ads arranged in groups and placed in a newspaper by people wishing to buy or sell, employ sb, find a job, etc.
advertising agency	a company which produces/makes/designs ads
advertising campaign	a series of events organized for advertising a brand
subliminal advertising	when images appear very quickly during a television or cinema advertisement with effects that people are not conscious of
point-of-sale advertising	advertising for a product in places where it is sold
advertising by word-of-mouth	getting people buy sth upon their friends or colleagues' recommendation
advertising media	the main means of communicating with large numbers of people, like TV radio, newspapers, Internet
appeal for/against sth, to sb;	persuade sb to do sth /be sth by making them act in a particular way; be attractive or interesting to sb (appeal to sb’s sense of humour)
billboard (AE)	a large outdoor sign used for advertising, usually placed in a busy area; syn. Hoarding (BE)
commercial (n)	advertisement broadcast over radio or TV; a TV/radio commercial; to sponsor a commercial
commercial (adj.)	engaged in or concerned with commerce: activities, law, course, success; a commercial channel/radio station; commercial art;
commerce (n)	the activity of buying and selling goods or services
commercialize (v)	make or try to make money out of sth
commercialism	practices and attitudes that are too concerned with the making of profit
corporate identity	a unified look in all of the companies communications, logo, uniforms, letterheads
directory (phone book)	a book with alphabetical lists of people, businesses and their telephone numbers – telephone directory
endorse (v)	express support of sb or sth, esp.in public: endorce a proposal, an opinion, a brand, equipment, etc.
endorsement (n)	the act of expressing support of sb or sth, esp.in public
exhibit	show, display in a museum or another public place; exhibition (n),
celebrity endorsement (n)	advertising a particular product by exploiting the popularity of a celebrity
eye-catching (adj.)	attractive
"front-of-mind" product	the product which comes first to your mind when you need something of the kind
jingle	a short song or tune used in ads
leaflet	a printed sheet of paper, usually folded, that is provided free and gives information about sth. to drop, disseminate, pick up, distribute leaflets; conduct/hold/launch a mass leafleting campaign
market (n)	- a public place where people sell goods on tables called stalls; - trade in goods of a particular kind; - a group of people that a product is sold to; - the economic system in which prices salaries and the supply of goods are controlled by what and how much people buy
market leader	a product that has the highest sales/the biggest market share; cf.: market follower
market niche	an opportunity to sell sth that no one is selling
niche market	a market for a product or service, perhaps and expensive or unusual one, that does not have many buyer; ant. mass market
market maker (BrE) stock broker (AmE)	someone whose job is to buy and sell stocks and shares for other people on the stock market
market research	do, conduct/carry out market research
market segment	a separate part of the market; to target a market segment
marketable (adj.),	that can be sold because people want to buy it
marketing (adj.);	the ways in which a company encourages people to buy its products by deciding on price, type of customer, and advertising policy
direct marketing / mail (mailshot)	dissemination of ads through mail
marketing mix (four P’s: product, price, place and promotion)	selling the right product, through the appropriate distribution channels, at the right price, with the correct support in terms of advertising, sales force, etc.
persuade sb to do sth	to lead sb to do sth through reasoning or argument; cf with “convince sb” - to cause stb to believe that sth is the case; persuasion, persuasive
produce (v)	to make, manufacture, grow sth esp in large quantities and in order to sell it; producer (n)
produce (n),	fruit, vegetables and other things that farmers grow
product (n):	sth that is made, grown or obtained in large quantities so that it can be sold on a mass scale productive (adj.), production (n);
product placement	products appear in films, are used by film characters
product launch	starting to sell a new product or service to the public at large
product portfolio	a collection of samples of goods that a company produces; all of a company’s products considered as a group
publicity (n):	mass media attention; advertisement; information that makes people notice a person, product, etc. publication (n), public (adj.), publicly (adv), publicize (v); a publicity agent/ publicity campaign
prime (adj.)	most important, primary; of the highest quality
prime cost	the money needed for material and workers involved in making a product; compare: overhead expenses
prime time	the time in the evening when most people are watching TV, and the cost of advertising is at its most expensive
promote (v),	support or encourage sth; to attract people's attention to a product or event for example by advertising; promotion (n) promotional (adj.)
retail outlet/store	a shop or place where a particular product is sold to the public
sales promotion	an activity such as special advertisements or free gifts intended to sell a product or service
sales revenues	income from selling something
promotional techniques	ways and methods of promoting sth
sample (n)	a small amount of product that people can try in order to find out what it is like: distribute free samples; product sample
slogan (n)	- a short clever sentence or saying used in advertisement for a particular product: a catchy slogan; to coin a slogan; political/advertising/campaign slogan
sponsor (n):	- a person or business that pays money to support an event, radio or TV program, etc as a way to advertise their products/service; a sponsorship tie-up – an instance of two groups/companies joining together): sponsor (v), sponsorship (n), sponsored by (adj)
TV slot/ advertising slot	a particular time when a television program or advertisement is shown
target (n);	(syn.) aim, goal; The intended category of buyers that a product is meant for; target group/ customers
Targeting	-the policy of producing sth for a specific category of people and marketing one's product among such people; ads addressed to a particular category of people

References:

1. David Cotton, David Falvey, Simon Kent - Market leader. Intermediate. Business Course. 2005;

2.Macmillan Dictionary for Advanced Learners, 2002;

3. Oxford Collocations dictionary for students of English, 2003;

4. Soule’s Dictionary of English Synonyms. 1981.

5. Oxford Advanced Learner’s Dictionary. Oxford University Press, 1995

6. Morton Benson, Evelyn Benson Robert Ilson. The BBI Combinatory Dictionary of English. John Benjamins Publishing Company, Moscow 1990

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