Regard; desirable; sound; important; applicable; favourable; competence

1. Insert prepositions where necessary (in; of; by; for; on):

1. Success ______ public relations, which indirectly affects _____ the economic success ____ the organization, is shown ____ increased public regard _____ the organization.
2. Financial advertising may be placed to meet Securities and Exchange Commission (SEC) requirements.
3. Announcement advertising focuses ____ distributing important news.

1. Complete the sentences with the following words

(suppliers; income; financial; advertising; distributing; the organization; public opinion; information):

1. Public relations uses _______ as a tool to help sell the policies and actions of an organization.
2. Public relations advertising _______ information that helps the public in some way.
3. Announcement advertising focuses on ______ important news promtly.
4. _________ advertising may be placed to convince investors that the company’s management is sound.
5. Success in public relations is shown by increased public regard for ________.
6. Success in marketing is shown by increased ________.
7. Announcement advertising focuses on distributing important news promtly so that the public has current ________.
8. Advocacy advertising allows an organization to explain its stand on a particular issue and to try to change ______.

1. Answer the following questions:

1. How is advertising used in public relations?

2. In what way does the success in public relations affect the economic success of the organization?

3. What are the five types of public relations advertising?

4. What is image-building advertising designed for?

5. What can you say about financial advertising?

6. What sort of information does public service advertising supply?

7. What is the purpose of advocacy advertising?

8. What does announcement advertising focus on?

8.Explain the following:

Success in public relations, which indirectly affects the economic success of the organization, is shown by increased public regard for the organization.

Render the following item in English.

Функции рекламы

Маркетинговая (продвижение товара к потребителю).

Информационная (информирует потребителя о товарах).

Экономическая (стимулирует продажу).

Образовательная (ускоряет темпы научно-технического прогресса).

5. Социальная (аппелирует к общечеловеческим ценностям: сохранению окружающей среды, здоровью, заботе о ближних и т.п.)

Политическая.

Общие требования к рекламе:

Реклама должна быть распознаваема без специальных знаний или без применения технических средств.

Реклама на территории Российской Федерации распространяется на русском языке и по умолчанию рекламодателей дополнительно на государственных языках республик и родных языках народов Российской Федерации.

Дата добавления: 2015-07-08