Useful language. Introducing yourself on behalf of myself and “focus advertising”, I’d like to welcome you. Hi

Introducing yourself	On behalf of myself and “Focus Advertising”, I’d like to welcome you.
Hi, I’m Dominique Lagrange. Good to see you all.
Introducing the topic	This morning I’d like to outline the campaign concept we’ve developed for you.
I’m going to tell you about the ideas we’ve come up with for the ad campaign.
Giving background information.	I’ll give you the background and talk you through the results of the market study.
I’ve divided my presentation into three parts.
Inviting questions.	If you have any questions, please don’t hesitate to interrupt me.
If you’re not clear about anything, go ahead and ask any questions you want.

Unit 6

6. Read the openings of one formal presentation and one informal presentation. Decide which one is formal and which one is informal.

Presentation 1.

Good morning everyone, on behalf of myself and Focus Advertising, I’d like to welcome you. My name’s Sven Larsen. I’m Commercial

Director. This morning, I’d like to outline the campaign concept we’ve developed for you. I’ve divided my presentation into three parts. First, the background to the campaign, next the results of our market study, thirdly, the concept itself. If you have any questions, please don’t hesitate to interrupt me.

Presentation 2.

Hi, I’m Dominique Lagrange. Good to see you. As you know, I’m Creative Director of DMK. I’m going to tell you about the idea we’ve come up with for the ad campaign. I’ll give you the background and talk you through the results of the market study and tell you about our concept. If you’re not clear about anything, go ahead and ask any questions you want.

7. Pamela Pickford trains business people to make presentations. Which of the points below does she make? Read and mark each one either “True” (T) or “”False” (F).

1. …. When preparing a presentation, try to find out what your audience already knows.

2. …. Everyone in your audience should be at the same language level.

3. …. Visit the room in which you are presenting before you actually make the presentation.

4. …. The first stage of your presentation is when you should get the full attention of your audience.

5. …. If you memorize the introduction, you will be more confident when making a presentation.

6. …. The whole text of your presentation should be written on postcards.

7. …. If you use an overhead projector, you should remember to turn it off when you don’t need it.

8. …. Remember that the content of the presentation is much more important than your presenting style.

The key is preparation. So the first step is to find out who you’re going to be presenting to. Now you need to do this on two levels. Firstly, how much does

the audience know about the subject? Are they experts or do they know very little?

Unit 6

Secondly, are you presenting to a group from the same or from different countries? And adjust your language so that everybody can understand. If possible visit the room where you’ll be giving the presentation beforehand and organize it precisely to your own requirements. Check you are familiar with the equipment, re-arrange the seating and try to make yourself feel comfortable and relaxed in it.

So, once you know who you’re presenting to and where, you’re ready to start preparing what exactly you’re going to say.

So, stage one is the opening – that all-important first few moments that can make or break the presentation. Then stage two, a brief introduction about the subject of your talk. Then three, the main body of the presentation. And four, the conclusion, which should include a summary of your talk and your final opinion or recommendations. Finally, the question and answer session.

Now the most important stage is the opening minute or so and I’d suggest that people memorize it exactly as if they were actors. Write down the opening with all the pauses and the stress clearly marked, and then record it, listen to it, and practise it again and again. This is so important because if it’s properly done, you not only get the audience’s attention immediately, but you feel confident during what can be the most frightening part of the presentation.

After that, you can start using your notes. So the first step is to write those notes. Write the whole presentation out just like an essay. Then select the key points. But read the full version over and over again until it’s imprinted in your mind. The next step is to buy some small white postcards and write no more than one or two of the key points or key phrases onto each one.

Some visual aids, like overhead transparencies, are very important of course. But most people put far too much information on them. Don’t – because it’s difficult to read and it bores the audience. Limit yourself to a maximum of five points on each. Remember to turn off the projective when you’re not actually using it. And don’t talk to the machine or the transparency, which again lots of people do. Face the audience at all times. Finally, remember that it’s not just what you say. How you say it is just as important. Quite unlike meetings and negotiations, a good presentation is very much a performance.

VOCABULARY

Ex.1. Translate the following word combinations into the Russian language.

1. to know the audience

2. to adjust the language

3. to give the presentation

4. to visit the room beforehand

5. to organize the room to your own requirements

6. to be familiar with the equipment

7. make yourself feel comfortable

8. all-important first few moments

Unit 6

9. the question and answer session

10. to include a summary of your talk

11 the main body of the presentation

12. the opening minute or so

13. to talk to the machine

14. unlike meetings and negotiations

15. to get the audience’s attention

Ex. 2. Use your English-English dictionary to find out the different meanings of the verbs below.

make get talk turn

Ex.3. Form nouns from the following words:

1. meet – ………………………… 6. confident –…………………..…

2. present –…………………....... 7. recommend –……………….…..

3. prepare – …………………….. 8. perform –………………………..

4. conclude –………………........ 9. equip –……………………….….

5. negotiate – ……………………. 10. important –…………………..….

WRITING.

Ex.4. The editor of your Russian company’s in-house magazine has asked you to write an article about a good presentation. Include information from the text given above.

DISCUSSION.

Ex.5. Comment on the following statements. In your opinion are they:

a) essential b) helpful c) unhelpful for a successful presentation?

1. Tell a joke at the beginning. …….

2. Speak more slowly than you normally do. …….

3. Smile a lot. ……

4. Involve the audience. …….

5. Invite questions during the presentation. …….

6. Always keep to your plan. …….

7. Move around during your presentation. …....

8. Use a lot of gestures to emphasize important points. …….

9. Read out your presentation from a script. …….

10. Stand up when giving your presentation. …….

Unit 6

8. Read the following presentation given to a company’s sales team and

define the main topic of the presentation.

Good morning everyone, thank you for coming to my presentation. I know you’re all very busy, so I’ll be as brief as possible. OK then, I’m going to talk about the new chocolate bar we are putting on the market, the St Tropez premium bar. I’ll tell you about the last launch we carried out in the south west of England a few weeks ago. My presentation is divided into three parts. First I’ll give you some background about the launch. After that, I’ll tell you how we got on and assess its effectiveness. Finally, I’ll outline our future plans for the product. If you have any questions, don’t hesitate to ask.

Right, let’s start with the background to the launch. As you know, St Tropez is a mint and nut bar with a distinctive taste. It’s been thoroughly tested in focus groups and special attention was paid to packaging. It’s wrapped in a metallic foil. The colours are rich, strong, to give high visual impact. So, that’s the background. Right, let’s now move on to the test launch. How successful was it? Well, in two words, very successful. If you look at the graph, you’ll see the bar’s actual sales compared with forecast sales. Quite a difference isn’t there? The sales were over 20% higher than we predicted. In other words a really good result. Well above our expectations. The sales show that the pricing of the product was correct. And they show that as a premium line, the St Tropez bar should be successful nationwide. To sum up, a very promising test launch. I believe the bar has great potential in the market.

Right, where do we go from here? Obviously, we’ll move on to stage two and have a national advertising and marketing campaign. In a few months, you’ll be visiting our sales outlets and taking orders, I hope, for the new product. Thanks very much. Any questions?

Ex.6. Read the text again and answer the questions below.

1. What is the name of the product?

2. How many parts of the presentation are there in the presentation?

3. What are these parts?

4. Where did the company carry out their test launch?

5. Was the test launch successful? How successful was it?

6. What can you tell us about the package and the colours of the product?

7. What are the company’s plans for future?

8. How can you explain the company’ success?

PRACTICE.

A. Choose one of the situations below.

Prepare a short presentation of three to five minutes.

Include phrases from the Useful Language Box. (see below).

Unit 6

Topic	Audience	Suggestions
A country you have visited on holyday or done business in.	A group of people who will shortly be working there.	– way of life – customs – transport – weather – accommodation – language – food and drink – people – standard of living – entertainment
Your job	A group of high school students at a careers evening	– responsibilities and tasks – the future – perks and special advantages – qualifications – career structure
Your company’s main competitors	The board of directors of your company	– who they are – their strengths and weaknesses – how powerful they are in the market relative to you

B. Now make your presentations in groups.

After each presentation discuss these questions:

1. Was the presentation interesting? Did you manage to hold the audience’s attention?

2. Did the beginning have impact? Did you want to hear more?

3. Did the presentation have a logical structure – a beginning, middle and end?

4. Was it divided into sections? Did you know when the presenter was

moving from one part of the talk to another?

5. Was there a summary or a conclusion?

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