Focus 1. Section 3. Social business letters

SECTION 3. SOCIAL BUSINESS LETTERS

BLOCK 1. LETTERS OF CONGRATULATION, APPRECIATION, SYMPATHY AND CONDOLENCE

LEAD-IN

¨ How often do business people write letters of congratulation, sympathy and condolence?

¨ What are the major characteristics of social letters?

¨ What style is mainly used in such letters?

Письма, направляемые коллегам или партнерам в связи с радостными или, напротив, грустными событиями, должны быть написаны в сдержанной манере, используя традиционные обороты речи, уместные и не пространные. Отличительной особенностью таких писем следует считать их лаконичность и четкость[1].

Не стоит быть чрезмерно эмоциональным, поскольку это не свойственно культуре англоязычных стран, но в то же время следует в ненавязчивой форме выразить свое сопереживание или радость.

FOCUS 1

LETTER 1 (Congratulatory letter on promotion)

25 September, 20…

Dear Mr. Blackstone,

On behalf of the Coopersville Bank, I offer you our sincere congratulations on your recent promotion to national sales manager. I know that you have worked hard for Newton Corporation and therefore I am delighted that you have been promoted to this new and challenging position.

Your company is very fortunate to have benefited from your expertise as well as loyalty during the past nine years.

Cordially,

Anne Doyle

Anne Doyle

LETTER 2 (Congratulatory letter to a top sales team)

August 14, 20…

Dear Sirs

Congratulations! Murray Sofas and Chairs is, once again, leading the Northeast zone sales standing report for both the month of July and calendar year to date.

Please pass along my thanks to your sales team for an extraordinary comeback effort during the month of July.

Best regards,

Дата добавления: 2015-09-04