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6. В приведенных ниже предложениях заполните пропуски следующими словами и словосочетаниями, опираясь на текст:
planning and executing, consumer and industrial, a marketing mix, product, warranties, advertising and publicity, intermediaries, controllable, plan, objectives, individuals or organizations, research, information system, exchanges).
1. A …. … is the combination of the product, its price, distribution and promotion.
2. A marketing strategy is a … for the best use of organization’s resources to meet its ….
3. Marketing is the process of … and … the conception, pricing, promotion and distribution of ideas, goods, and services to create … that satisfy individual and organizational objectives.
4. A market segment is a group … or … within a market that have similar characteristics and needs.
5. Markets are classified as … and … markets.
6. The … ingredient of the marketing mix includes decisions about the product’s design, brand name packaging, …, and the like.
7. Strategies are monitored and evaluated through marketing … and … …
8. The distribution ingredient involves not only transportation and storage but also the selection of ….
9. The ingredients of the marketing mix are … elements.
10. The major forms of the product promotion include … and ….
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