Furniture

Chair Table

Bed Lamp

Superordinate – basic level–subordinate

Furniture

Table

Gaming table dressing table coffee table

Kitchen table dinner table

Night table end table

Cross-categorization

Transformational and multifunctional units

l Kitchen Scale Wall clock = scale or wall clock

l Carpet – Lounge = carpet or lounge

l Coffee table fish aquarium = aquarium or table

l Fireplace lounge = fireplace or lounge

l Time Shelf = clock or shelf

l Sofa boat = sofa or boat

l CardSharp = card or knife

Values

l Values were popularised in the 19th century in Victorian Britain. Values are studied by Axiology. Values are social and psychological ideas and views shared by the community and inherited by other generations. Values are viewed as positive ideas, but within axiology they differentiate negative values (drugs, smoking, abortion etc.) / NB! Right to Abortion is positive within feminism

l Family values first popularized by Victorian government = the first system of values:

To be industrious, obedient, respectful, to work hard, to be loyal, to be thrifty, not to spend more than you earn, children are to be seen but not heard

l Royal Family in Great Britain as embodiment of values

l Lady Di VS Royal Family

l Value of Love: Prince Charles & Camilla

l Camillagate → Prince Charles’ marriage to Camilla → millions of TV viewers glued to TV screens when the wedding was TVcasted

l Tony Blair and his Labour Party reviewed Victorian values promoted by Margaret Thatcher to offer something different from the Conservative Party

l National idea - individualism, merits, meritocracy

l Winston Churchill had to resign as times changed and values he appealed to became outdated:

blood & iron, victory, British race, British empire

l After the WWII no need to be belligerent people needed peaceful speeches

l American Dream (get rich + to succeed)

Melting pot

Democracy

Superpower

Shared by all American presidents from Theodore Roosevelt to Bush

Ronald Reagan

Partnership Individualism Spiritual dignity Human imperfection

l Gestalt is rendered as an integrated structure or a shape, entity whose properties cannot be deduced from the sum of its parts. Gestalt psychology is the theory of unitary mental organization based on the observation that perception is structural and cannot be resolved as the mere agglomeration of minute definable responses to local stimuli.

l Picture of the world is viewed as a whole.

Дата добавления: 2015-08-03