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Market Segmentation

АНГЛИЙСКИЙ ЯЗЫК | УДК 4И (Англ) (075) | Read the words below, indicate their parts of speech and translate them into Russian. | Make up and write down questions. Use the question words given. | Mission | Translate the phrases given | Start-up Summary | Company Ownership | Services | Make up and write down questions. Use the question words given. |


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MSN's largest market segment in the Eugene area will be students of the local universities. These students will be the most likely to desire the technological amenities that our company offers. We expect this to be the largest growing segment with a growth rate of about 7%.

1. Local professionals are another large segment. They will be attracted to the units because of the same technological needs, but will also be attracted to the comfortable, well maintained living environment. MSN offers units that provide a quality "hub" between college graduation and home ownership. We expect this segment to grow at a rate of about 4% with a more frequent turn over.

2. Local university faculty and staff represent the third and smallest identifiable segment, but contain the second highest growth rate. Proximity and quality will entice this segment which we expect to grow at a rate of 5%.

 

 

v Exercise # 1.


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