Ownership, state influence

The information on the ownership of the company is not available.

Internationalization

Softline has offices in 24 countries and 66 cities around the world.[67] The first office abroad was opened in 2002 in Kiev, Ukraine. Two years later Softline set up its offices in Almaty, Kazakhstan and Tashkent, Uzbekistan.

At the beginning of 2012 Softline had 35 representation offices on the territory of Russia, as well as offices in Belarus, Ukraine, Azerbaijan, Armenia, Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan, Turkmenistan, Georgia, Moldova, and representative offices in far-abroad countries: Mongolia, Turkey, Venezuela, Vietnam, Romania, Argentina, Colombia, Malaysia, Peru, Cambodia and Laos.[68] Every office provides its clients with a full range of services.

Country	Belarus, Ukraine, Azerbaijan, Armenia, Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan, Turkmenistan, Georgia, Moldova, Mongolia, Turkey, Venezuela, Vietnam, Romania, Argentina, Colombia, Malaysia, Peru, Cambodia and Laos
Year of entry	2002 (Ukraine) 2004 (Kazakhstan, Uzbekistan) since 2008 - far-abroad countries
Industry/ business area	IT
Entry mode	FDI
Motives	High potential of CIS countries To provide services to Russian companies’ subsidiaries abroad
Firm specific advantages used on the foreign market	Diversified products Full range of services Russian clients abroad Russian language (for CIS) Absence in the market of companies that combine a wide range of bundled software and powerful marketing strategy
First mover or follower	Follower
Type of state involvement in the process of internationalization	Tax and legislative support, customs relief
Evaluation of the success of the internationalization	Successful (implementation of large-scale projects in the biggest companies)

Asteros

About

The history of Asteros started in 1998 when BAC Company was created. The new company’s main area of activity became the delivery of integrated solutions in the field of office automation. The company carried out a range of large-scale projects, the biggest of which was the construction of an IT-infrastructure for a branch of PricewaterhouseCoopers.[69] In 2008 the decision was taken to introduce a new brand to the market – Asteros (link to Asteros today). Thus, the Asteros Group appeared on the IT market, bringing with it the unique expertise and accrued experience of BAC. Asteros Group includes some of the strongest IT market players such as Asteros, KABEST, Asteros Consulting and Asteros Labs.[70]

Today Asteros is the second largest systems integrator in Russia, according to IDC, and the #1 Russian provider of infrastructure solutions for offices and facilities in CNews Analytics ranking.[71] Asteros has four main lines of business: Consulting and Business Applications, IT Infrastructure and Engineering Systems, Information Security, and IT Outsourcing. Asteros Group comprises Asteros, KABEST (specializes in the delivery of integrated IT and security systems for the government sector), Asteros Consulting, and Asteros Labs.

Asteros serves Fortune 500 companies as well as Russia’s core enterprises and government authorities, including ТNК-BP, Gazprom, Pepsico, Sberbank, Citibank, Kimberly Clark, PwC, VTB, TVEL, RUSAL, Russian Helicopters, RusHydro, Severstal, VimpelCom, MTS, MegaFon, Presidential Administration of Russia, Russian Ministry of Defense, Federation Council of the Russian Federation, Federal Security Service of Russia (FSB), Federal Customs Service of Russia, Federal Education Agency (Rosobrazovanie), Russian Railways, Aeroflot, along with Sheremetyevo, Vnukovo, Sochi, Pulkovo and Vladivostok International Airports.[72]

Дата добавления: 2015-11-14