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Ownership, state influence

Ownership, state influence | Ownership, state influence | Ownership, state influence | INTERNATIONALIZATION | INTERNATIONALIZATION |


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According to Vedomosti sourse, In November 2012, RF Government owned 51% of shares (38.9% belong to Rosimushchestvo)[12], 25% to National Media Group (governed by U. Kovalchuk), the rest – to organizations, gob=verned by R. Obramovich.[13] However, if we assume that 54,96 % of National Media Group belong to “Rossiya” bank, regarded to be under the influence of V. Putin[14], the percentage of state Influence may raise approx. to 64%.

INTERNATIONALIZATION

We can consider the company went international through exporting its product.

The language of broadcasting is Russian. Still, the programmes are available in CIS countries[15]:

- In Kazakhstan (Perviy Kanal Evrasia)

(Entered in 1997 as ORT-Evrasia)

- Armenia (TV 1)

- Moldavia (Prime)

 

According to the official website (www.1tv.ru), all other forms of participation of the organization are national-scale. (See annual report 2011)[16]

 

Perviy Kanal annual report 2011

   

Country Kazakhstan, Armenia, Moldavia
Year of entry From 1997
Industry/ business area Mass-media
Entry mode Export of programmes
Motives · To suit the needs of Russian-speaking inhabitants of CIS countries. · To have political influence.
Firm specific advantages used on the foreign market Russia Language, Scope of progremmes, News
First mover or follower First-mover
Type of state involvement in the process of internationalization Probably financial and tax support by state.
Evaluation of the success of the internationalization Successful. The company is moving on with exporting.

 

 

VGTRK

ABOUT

The All-Russia State Television and Radio Broadcasting Company (Vserossiyskaya gosudarstvennaya televizionnaya i radioveshchatelnaya kompaniya), shortly VGTRK is a Russian state-owned unitary enterprise which operates large numbers television and radio channels. It was founded in 1990. As 2010 VGTRK broadcasts own programs in 53 languages.[17]

In early 1993, the All-Russian State Television and Radio Broadcasting Company acquired the status of a national broadcasting company. That same year, the VGTRK became a full member of the European Broadcasting Union, entitled to key decisions in the EBU operation, and the Asia-Pacific Broadcasting Union (АBU).
In 1998 all media assets were merged by the decree of the Russian president into a holding company. So Russia got the largest corporation of the state electronic media, which is present in all niches today’s Russian television.[18]

VGTRK assets:

· TV-channels: Russia-1, Russia-K, Sport-1, RTR-Planet, My planet, Kino TV, Sarafan, Starna, etc.

· Internrt-projects: Filmpro.ru, Digitalrussia.tv, Vestifinance.ru, Sportbox.ru, Gmbox.ru, etc.

· Radiostations: Radio Rossii, Mayak, U FM, Vesti FM, Kultura, Radio Kavkaz, etc.

· Other: sale-house RTR-Media.

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