IV. Answer these questions using the active vocabulary of the text.

1. Why is market research done?

2. How can one assess the market potential?

3. Where can companies exhibit samples of their products?

4. What are the forms of publicity?

5. Why are press conferences held?

6. What is a catalogue?

7. What is the aim of publicity?

8. When is the order placed?

9. Why are companies trying to obtain аs many orders as possible?

10. What things is the customer interested in?

V. Read the text and find the English equivalents to the following Russian phrases in it.

1) послепродажное обслуживание

2) предварительное исследование

3) оценивать рыночный потенциал

4) делать запросы

5) потенциальный клиент

6) обоснованный (целесообразный) проект

7) запускать продукт

8) поставлять запасные части

VI. Find the definitions of these words and phrases in the text.

a) the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

b) servicing the company does after it has sold the product

c) activities or techniques intended to create consumer demand for a product or service

d) the provision of goods or services to meet customer or consumer needs

e) the promotion of goods or services for sale through impersonal media, such as radio or television

f) the technique or process of attracting public attention to people, products, etc., as by the use of the mass media

VII. Look for details in the text and choose the proper option to fill in the blanks.

sales service launch the product catalogue company representative press conference market potential

1) During the Trade Fair our company hold a ……. …….. to represent our new model.

2) Next month we are planning to ……. ….. ………., so the advertising campaign is being worked out.

3) ……. …….. is one of the main facts in successful management of sales.

4) Our marketing department has worked out ……… with new models.

5) Every company uses different methods to assess…….. ………..

6) She was appointed as a …….. …….. at the International Trade Fair.

VIII. Which of the three is the key message of the text?

a) Every wholesale company should take a stand at a Trade Fair to increase its sales.

b) Promotion of a new product plays a very important role for every company.

c) It is impossible to launch the product without successful advertising campaign.

Vocabulary Focus

IX. Fill in the table with the missing derivatives from the text.

Noun	Verbs	Adjectives
advertisement
	exhibit
representative
		complicated

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