III Make up a plan of the text.

IV Translate the paragraph in italics in a written form.

V Questions for discussion:

1. What is video design?

2. Where and how can video design be implied?

3. What influenced the development of this area of design?

4. What computer programs are used in motion design field?

5. What skills are needed to become a video designer?

6. What kinds of media files do you know?

7. What can be created inside those files?

8. What properties do the layers have?

9. How do the layers merge with each other?

10. What is one of the basic principles in computer animation?

VI Render the text in brief in a written form.

TEXT C

I Mind the following words and word-combinations:

1. optical filtering – оптична фільтрація

2. to diminish – зменшувати, скорочувати

3. wavelength – довжина хвилі

4. positive transparency – позитивний діапозитив

5. post-processing – подальша обробка

6. superiority – перевага

7. highlighting – висвітлення, привернення уваги

8. shadow – тінь

9. exposure latitude – допустимий інтервал витримок при зйомці; інтервал експозиції

10. archival storage – архівне зберігання

II Listen to the text and decide if the statements are true or false:

1. Film, optics and photographic paper give the opportunity to capture shadow and highlight details.

2. Colour photography displays the classic monochrome look.

3. Digital imaging is a highly manipulative medium.

4. Black-and-white photography became available in the mid 1800s.

5. 68 percent of professional photographers prefer analogue photography because of the wide exposure latitude of film.

III Listen to the text again and be ready to answer the questions:

1. Why do more than two-thirds of professional photographers prefer the results of analogue photography?

2. How does colour photography form images?

UNIT 16

CORPORATE IDENTITY

TEXT A

I Listen and remember the following words:

1. identity – індивідуальність, особливість

2. evolve – розвивати

3. perceive – розуміти, сприймати

4. regardless – незважаючи на, не беручи до уваги

5. advertisement – реклама, оголошення

6. duly – належним чином

7. merchandise – товари, торгівля

II Read and remember the following phrases:

1. corporate identity – корпоративний, фірмовий стиль

2. colour scheme – гамма кольору

3. legal entity – юридична особа / компанія

4. press release – повідомлення для преси, прес комюніке

5. set of guidelines – комплекс корпоративних елементів

6. crucial component – вирішальний (ключовий) компонент

III Read and translate the following text:

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