III Make up a plan of the text.

IV Translate the paragraph in italics in a written form.

V Questions for discussions:

1. What are important home furnishings items used for domestic and industrial usage?

2. What is a sheet?

3. What is a fitted sheet?

4. What are typical mattresses sizes?

5. What materials are used for sheets manufacture?

6. What are the materials extensively used for making blankets?

7. What is a conventional blanket?

8. What are the warmest blankets?

9. What are the most durable and long lasting blankets?

10. What can you say about floor coverings?

VI Render the text in brief in a written form.

TEXT C

I Mind the following words and word-combinations

1. care – догляд

2. legible – чіткий

3. to be fixed – бути прикріпленим

4. to glue – приклеювати

5. consumer – споживач

6. implied rule – «неписане» правило

7. concern – піклування

8. care tips – інформація по догляду

9. washing – прання

10. dry cleaning – суха чистка, хімчистка

ІІ Listen to the text. Decide if the statements are true or false:

1. The care of fabrics used for home furnishing has always been a concern for manufacturers.

2. Manufacturers do not assist the process by providing adequate labelling with proper care instructions.

3. Consumers are instructed to use appropriate cleaning method – washing or dry cleaning.

4. The labels may be sewed, glued to the fabric.

5. The care instructions may be woven, printed or inscribed in an appropriate manner.

III Listen to the text again and be ready to answer the questions:

1. What does the permanent care labeling require?

2. What is the purpose of a label?

UNIT 11

FLORAL DESIGN

TEXT A

I Read and remember the words and their translation:

1. foliage – листяний орнамент

2. herbs – трави, рослини

3. abundant – рясний, багатий, щедрий, повний, надмірний

4. сenterpiece – тут центральна зала

5. mound – насип, горб

6. motto – девіз, гасло

7. bespoken – зроблений на замовлення

8. wreath – вінок, гірлянда

9. corsage – букетик на корсажі жіночої сукні

10. horticulture – садівництво

11. carnation – гвоздика

12. orchid – орхідея

II Read and remember the following phrases:

1. floral arrangement – квіткове аранжування, оформлення квітів

2. creative flair – талант, схильність, здатність, нюх, чуття

3. floral tribute – дар, підношення, винагорода

4. boutonniere / buttonhole – квітка в петлиці; бутоньєрка

5. well-rounded foundation – всебічно освічений

6. interior landscaping – ландшафтна архітектура

7. occasion – можливість, випадок, шанс

8. ornamental grasses – декоративні рослини

III Read and translate the following text:

Floral art

Floral design is the art of using plant materials and flowers to create a pleasing and balanced composition. Evidence of refined floristry is found as far back as the culture of Ancient Egypt. Floristry, flower arranging, floral arrangement, floral design or floral arts are all the names denoting the art of creating flower arrangements in vases, bowls and baskets, or making bouquets and compositions from cut flowers, foliage, herbs, ornamental grasses and other botanical materials. Floristry refers to the cultivation of flowers as well as their arrangement and selling. However, the floral industry is the basic drive behind floristry.

Basic varieties of flowers sold in florist shops include abundant varieties of roses, tulips, irises, orchids and lilies. Fashion sometimes plays a role in floristry; what is considered the flower that everyone needs to have today can change very quickly.

Floral business is seasonal and is heavily influenced by the following holidays and events: Christmas, Valentine's Day, Victory Day, Mothers' Day, Easter, weddings and funerals. These occasions make up the largest part of the business, with the sale of house plants and home decor being a smaller, but more constant, part. Flowers for personal enjoyment as well as those selected to celebrate birthdays, anniversaries, thank-you's are also a significant portion of a florist's business. The floral business has been impacted significantly by the corporate and social event world as flowers play a large part in the decor of special events and meetings. Centerpieces, entryways, reception tables, bridal bouquets and stage sets are only a few examples of how flowers are used in business and social event arenas.

There are many styles of floristry. Many nations have their own style of floral arranging. Ikebana is an oriental style of floral design that features simplicity and purity of lines and colours. In contrast, European style emphasizes colour and variety in mass gatherings of multiple flowers. These designs are often done as low mounds, or taller vase arrangements that are all-sided (360°). Many florists that follow this design style usually do not use carnations. High Style is a form of design originating from the United States. These designs often include a 'less is more' motto. Flowers that are popular among High Style florists include many rare tropical flowers and also more popular flowers such as carnations.

The craft of floristry involves various skills. These include selecting flowers that will look good together (based on principles of design or general instinct), knowing how to cut, treat, and arrange flowers and other stock plants so they will remain fresh as long as possible, and selling them, which involves knowledge of customer requirements and expectations. Floristry requires a certain creative flair and imagination combined with the knowledge of how to apply scientific and business practices. Knowing how to create original and bespoken floral arrangements, floral tributes, wreaths, bouquets, corsages, boutonnieres/'buttonholes', artificial arrangements and other more complicated arrangements is also important. Wreaths for example can be made of many different types of flowers and plants, and often include ribbon and artificial product.

With the ever-growing interest in the natural world and flowers, the floral industry continues to grow. The need for good schools or academies to provide training in floristry and floral design has also increased. Many institutes have risen to meet the demand and provide qualitative education and training in floral design. They enable you to develop and expand your floristry skills and learn practical business skills, giving a well-rounded foundation for careers in the industry. Floristry courses provide the opportunity to study international floral design, interior landscaping, botany, horticulture, health and safety, helping to understand colour, shape, design and display, identify plants and flowers, how to work with people and individually.

IV Answer the questions:

1. What are the names used to denote the floral art?

2. What is floral design?

3. What flowers are mainly sold in florist shops?

4. What is floral business influenced by? How does the corporate and social event world impact the floral business?

5. Does floral business depend on fashion? In what way?

6. What styles of floristry do you know? What is the difference between oriental and western styles of floral design?

7. What skills are needed for the craft of floristry?

8. What influences the choice of flowers that will look good together?

9. What kinds of floral arrangements exist?

10. What do floristry courses provide?

V Complete the sentences with the words from the text:

European style, ornamental, High Style (2), vases, thank-you, décor, wreath, arrangement, foliage, creative flair, baskets

1. Flowers play a large part in the ….. of special interior premises.

2. ….. is characterized by rare tropical flowers and carnations.

3. ….. often includes ribbon and artificial product.

4. Floristry requires a certain ….. and imagination.

5. ….. flowers are also a significant portion of a florist's business.

6. Designs of ….. style often include a 'less is more' motto.

7. Flower compositions are made of cut flowers, ….., herbs or ….. grasses.

8. Floristry refers to the cultivation, ….. and selling flowers.

9. Flowers can be arranged in ….., bowls and ……

10.... is characterized by the variety of colours and flowers.

VI Find the English equivalents to the words:

штучні квіти, садівництво, забезпечувати якісне навчання, відповідати вимогам, очікування споживачів, розрізняти рослини, розширювати навички, листяний орнамент, створення букетів, декоративні рослини, сезонний бізнес, тюльпани, квіти на знак подяки, значна частка, букет нареченої.

VII Make up sentences with the terms:

balanced composition, creating flower arrangements, cultivation, colour, shape, design and display, qualitative education, floral tributes, corsages, wreaths, treat, principles of design, High Style, multiple flowers, European style, anniversaries, stage sets, roses, social event world, flower-only outlets

VIII Give definitions to the words and word-combinations:

horticulture, interior landscaping, wreath, bouquet, corsage, principles of design, High Style, European style, oriental style, social event, floral design, botanical materials, flower-only outlets

IX Translate the sentences into English:

1. Квітковий дизайн – це мистецтво створювати красиві та збалансовані композиції з квітів.

2. Флористи займаються не лише зрощуванням квітів та їх оформленням, але і їх продажем.

3. Квіткові композиції можуть складатися з живих квітів, трав, листяних орнаментів або штучних матеріалів.

4. Найпоширенішими квітами, які продаються у квіткових крамницях, є троянди, тюльпани, гвоздики, ромашки, іриси, гербери, нарциси та ін..

5. Мода впливає на квітковий бізнес так само, як і на інші сфери нашого життя.

6. Різдво, День Святого Валентина, Пасха, весілля, похорони, професійні, корпоративні та інші свята впливають на квітковий бізнес.

7. Квітковий дизайн в східному стилі вирізняється простотою і чистотою ліній і кольору.

8. Мистецтво квіткового дизайну потребує різних навичок, всебічних глибоких знань та творчого відчуття.

9. Знання, необхідні для кар’єри у квітковому бізнесі, включають вміння створювати оригінальні квіткові композиції, що базуються на знаннях основних принципів дизайну: балансу, гармонії, кольорів, ліній, форм та культурних відмінностей і потреб.

10. Одним із видів оформлення квітів є вінок, до складу якого окрім різних квітів і рослин можуть входити стрічки та інші штучні елементи.

X Speak on the topic using the following words and word combinations:

floral design, balanced composition, flower arranging, making bouquets and compositions, cut flowers, foliage, herbs, ornamental grasses, abundant varieties, holidays and events, styles of floristry, floristry craft skills, principles of design, original and bespoken floral arrangements, qualitative education and training, opportunity to study

TEXT B

I Read and learn:

1. poppy – мак

2. indecent – безтактовний, вульгарний, непривабливий

3. divergent – той, що відхиляється у різні боки, що розходиться

4. ivy – плющ

5. fidelity – вірність

6. pansies – братки

7. haughtiness – високомірря, надмінність, гордовитість

8. chastity – цнотливість, невинність

9. virtue – доброчесність, гідність

10. devotion – відданість, сильна прихильність

II Read the text and define the main idea of it:

Дата добавления: 2015-11-16