The Introduction.

Business Letters

Principles to keep in mind

Business writing is different. Writing for a business audience is usually quite different than writing in the humanities, social sciences, or other academic disciplines. Business writing strives to be crisp and succinct rather than evocative or creative; it stresses specificity and accuracy. This distinction does not make business writing superior or inferior to other styles. Rather, it reflects the unique purpose and considerations involved when writing in a business context.

When you write a business document, you must assume that your audience has limited time in which to read it and is likely to skim. Your readers have an interest in what you say insofar as it affects their working world. They want to know the "bottom line": the point you are making about a situation or problem and how they should respond.

Business writing varies from the conversational style often found in email messages to the more formal, legalistic style found in contracts. A style between these two extremes is appropriate for the majority of memos, emails, and letters. Writing that is too formal can alienate readers, and an attempt to be overly casual may come across as insincere or unprofessional. In business writing, as in all writing, you must know your audience.

In most cases, the business letter will be the first impression that you make on someone. Though business writing has become less formal over time, you should still take great care that your letter's content is clear and that you have proofread it carefully.

A business letter is not an ordinary communication. A business letter is one in which some information is passed that should be important enough to put into writing, and more, should evoke some kind of a response. Write your business letter right and you will succeed.

Writing a business letter

Remember the business letter is NOT a report. It is a letter. In today’ world you will be lucky to hold attention to three paragraphs, let alone a whole page.

Decide what it is you wish to say, and be prepared to say it in three short paragraphs.

If you have a long letter to write, do not write it as a letter, but as a report.

A letter is a letter. Be brief, succinct, avoid value judgments, make every word count, write nothing banal, and most of all, keep in mind what kind of a response you wish to invoke.

The Business Letter Format

The Subject.

Always begin your business letter with a subject reference. Do not mix subjects, or include more than one.

The Introduction.

Here in one paragraph you introduce your subject, as well as any crucial information about it.

Imply in the introduction what response you wish to evoke.

The Body.

The body of the business letter is the longest paragraph.

In this paragraph get down to details, but keep them brief and to the point.

Do not give value judgments and do not introduce new material.

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