Auml;mära äjïäya guru haïä tära' ei deça

SYNONYMS

yäre—whomever; dekha—you meet; täre—him; kaha—tell; kåñëa-upadeça—the instruction of the Bhagavad-gétä as it is spoken by the Lord or of Çrémad-Bhägavatam, which advises one to worship Çré Kåñëa; ämära äjïäya—under My order; guru haïä—becoming a spiritual master; tära'-deliver; ei deça—this country.

TRANSLATION

"Instruct everyone to follow the orders of Lord Çré Kåñëa as they are given in the Bhagavad-gétä and Çrémad-Bhägavatam. In this way become a spiritual master and try to liberate everyone in this land."

PURPORT

This is the sublime mission of the International Society for Krishna Consciousness. Many people come and inquire whether they have to give up family life to join the Society, but that is not our mission. One can remain comfortably in his residence. We simply request everyone to chant the mahä-mantra: Hare Kåñëa, Hare Kåñëa, Kåñëa Kåñëa, Hare Hare Hare Räma, Hare Räma, Räma Räma, Hare Hare. If one is a little literate and can read the Bhagavad-gétä As It Is and Çrémad-Bhägavatam, that is so much the better. These works are now available in an English translation and are done very authoritatively to appeal to all classes of men. Instead of living engrossed in material activities, people throughout the world should take advantage of this movement and chant the Hare Kåñëa mahä-mantra at home with their families. One should also refrain from sinful activities-illicit sex, meat-eating, gambling and intoxication.

(CC Madhya 7.128)

However expert one may be, he can never describe the glories of the Lord adequately. Nonetheless, those engaged in glorifying the activities of the Lord should try to do so as far as possible. Such an attempt will please the Supreme Personality of Godhead. Lord Caitanya has advised all His followers to go everywhere and preach the message of Lord Kåñëa. Since this message is essentially Bhagavad-gétä, the preacher's duty is to study Bhagavad-gétä as it is understood by disciplic succession and explained by great sages and learned devotees. One should speak to the general populace in accordance with one's predecessors—sädhu, guru and çästras. This simple process is the easiest method by which one can glorify the Lord. Devotional service, however, is the real method, for by devotional service one can satisfy the Supreme Personality of Godhead with just a few words. Without devotional service, volumes of books cannot satisfy the Lord. Even though preachers of the Kåñëa consciousness movement may be unable to describe the glories of the Lord, they can nonetheless go everywhere and request people to chant Hare Kåñëa.

(SB 4.16.3)

One wanders within the universe, life after life, but by the grace of a devotee, a servant of Çré Caitanya Mahäprabhu, one can get the clue to Kåñëa consciousness and then not only become happy in this world but also return home, back to Godhead. That is the real target in life. The members of the Kåñëa consciousness movement are not at all interested in so-called meditation in the Himalayas or the forest, where one will only make a show of meditation, nor are they interested in opening many schools for yoga and meditation in the cities. Rather, every member of the Kåñëa consciousness movement is interested in going door to door to try to convince people about the teachings of Bhagavad-gétä As It Is, the teachings of Lord Caitanya. That is the purpose of the Hare Kåñëa movement. The members of the Kåñëa consciousness movement must be fully convinced that without Kåñëa one cannot be happy. Thus the Kåñëa conscious person avoids all kinds of pseudo spiritualists, transcendentalists, meditators, monists, philosophers and philanthropists.

(SB 7.9.44p)

"I instructed this imperishable science of yoga to the sun-god, Vivasvän, and Vivasvän instructed it to Manu, the father of mankind, and Manu in turn instructed it to Ikñväku." This is the process of disciplic succession. Following the same process, the Kåñëa consciousness movement is teaching the principles of Bhagavad-gétä as it is, without deviation, all over the world. If the fortunate people of this time accept the instructions of Lord Kåñëa, they will certainly be happy in Çré Caitanya Mahäprabhu's mission. Caitanya Mahäprabhu wanted everyone, at least in India, to become a preacher of this mission. In other words, one should become a guru and preach the Lord's instructions all over the world for the peace and prosperity of humanity.

(SB 8.14.5p)

In this verse the word jïäna-khala is most significant. Knowledge is meant for distribution. Although there is already much scientific knowledge, whenever scientists or philosophers awaken to a particular type of knowledge, they try to distribute it throughout the world, for otherwise the knowledge gradually dries up and no one benefits from it. India has the knowledge of Bhagavad-gétä, but unfortunately, for some reason or other, this sublime knowledge of the science of God was not distributed throughout the world, although it is meant for all of human society. Therefore Kåñëa Himself appeared as Çré Caitanya Mahäprabhu and ordered all Indians to take up the cause of distributing the knowledge of Bhagavad-gétä throughout the entire world.

yäre dekha, täre kaha 'kåñëa'-upadeça

ämära äjïäya guru haïä tära' ei deça

Quot;Instruct everyone to follow the orders of Lord Çré Kåñëa as they are given in Bhagavad-gétä and Çrémad-Bhägavatam. In this way become a spiritual master and try to liberate everyone in this land." (Cc. Madhya 7.128) Although India has the sublime knowledge of Bhagavad-gétä, Indians have not done their proper duty of distributing it. Now, therefore, the Kåñëa consciousness movement has been set up to distribute this knowledge as it is, without distortion. Although previously there were attempts to distribute the knowledge of Bhagavad-gétä, these attempts involved distortion and compromise with mundane knowledge. But now the Kåñëa consciousness movement, without mundane compromises, is distributing Bhagavad-gétä as it is, and people are deriving the benefits of awakening to Kåñëa consciousness and becoming devotees of Lord Kåñëa. Therefore the proper distribution of knowledge has begun by which not only will the whole world benefit, but India's glory will be magnified in human society. Kaàsa tried to arrest Kåñëa consciousness within his house (bhojendra-gehe), with the result that Kaàsa, with all his opulences, was later vanquished. Similarly, the real knowledge of Bhagavad-gétä was being choked by unscrupulous Indian leaders, with the result that India's culture, and knowledge of the Supreme were being lost. Now, however, because Kåñëa consciousness is spreading, the proper use of Bhagavad-gétä is being attempted.

SB 10.2.19

Although posing as great scholars, ascetics, householders and svämés, the so-called followers of the Hindu religion are all useless, dried-up branches of the Vedic religion. They are impotent; they cannot do anything to spread the Vedic culture for the benefit of human society. The essence of the Vedic culture is the message of Çré Caitanya Mahäprabhu. Lord Caitanya instructed:

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