Types of Positions in Marketing

The term marketing is used to describe the wide range of functions concerned with successfully positioning a product or service for sale. Marketing careers include many different paths and specialties, due in large part to the complex and continually changing nature of business and the marketplace. In their different capacities, successful marketing professionals crunch numbers, create images, design brochures, strategize and ultimately sell. At its most essential, marketing is responsible for increasing sales. Here is an overview of common marketing careers and their responsibilities.

Millions of people around the world are pursuing careers in marketing. These include marketing manager, those employed in advertising and other promotion areas, salespeople, and many, many more. In fact, when you consider how many different jobs fall under the heading of marketing, it is estimated that worldwide over 30% of all workers work in marketing.

There are many various types of marketing jobs available. Account Director or Supervisor administers client relationships with an agency. This person delivers presentations to potential clients. Qualities like great interpersonal, customer service and organizational and communications skills are required. Account Executive conducts daily link with the clients and helps clients to create strategy and secure all the business. Account Manager creates the strategy, organizes, direct and applies publicity campaigns. S/he confers with management to know the publicity needs. Assistant Marketing Manager is the assistant of the marketing manager. Helps in budding and apply marketing goals. Directs market research and coordinates the creative and production teams. He needs effective communication and directorial skills. Trade Show Manager creates and directs events for a company. His or her job is to identify event locations; develop budgets for functions; acquire event permits; secure speakers, products for display and promotional giveaways. MarCom Manager directs promotional and marketing strategy for product or company. Marketing Manager directs all the activities of the marketing department. These managers require having finest communication, organizational, analytical and managerial skills. There are also a lot of other positions such as Brand or Product Manager, Copy Editor, Copywriter, Event or Trade Show Coordinator, Junior Account Executive. The position you occupy depends on the quality of your professional skills, your education, and your personal skills and so on.

Comprehension questions:

1. Why are there a lot of jobs and positions in marketing?

2. Which qualities do you need to be a good supervisor?

3. Who is an account executive?

4. What is the difference between trade show manager and the marcom manager?

5. What do you need to occupy better position?

Дата добавления: 2015-11-16