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B1 Description of asset types

IT organizations are complex systems | Coordination and control | Operational effectiveness and efficiency | Leveraging intangible assets | Effectiveness in measurement | Mark Hurd, Chairman and CEO, HP | Transfer of risks | Contract risks | Operational risks | Reducing market risk through differentiation |


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B1.1 Management

Management is a system that includes leadership, administration, policies, performance measures and incentives. This layer cultivates, coordinates and controls all other asset types. Management includes idiosyncratic elements such as philosophy, core beliefs, values, decision-making style and perceptions of risk. It is also the most distinctive and inimitable type of asset deeply rooted in the organization.

The term organization is used here to refer the enterprise or firm rather than the organization asset type. The most likely manner in which management assets can be partially extracted from an organization is by the poaching of key individuals who were instrumental in defining and developing a particular management system.

Service management itself is a type of specialized management asset like others such as Project Management, Research and Development, and Manufacturing Management.

B1.2 Organization

Organization assets are active configuration s of People, Process es, Application s and Infrastructure that carry out all organizational activity through the principles of specialization and coordination. This category of assets includes the functional hierarchies, social networks of groups, teams and individuals, as well as the systems they use to work together towards shared goals and incentives. Organization assets include the patterns that People, Application s, Information and Infrastructure deploy, either by design or by self-adaptive process, to maximize the creation of value for stakeholders. Some service organizations are superior to others simply by virtue of organization. For example, networks of wireless access points, storage systems, point-of-sale terminals, databases, hardware stores and remote backup facilities. Strategic location of assets by itself is a basis for superior performance and competitive advantage.

B1.3 Process

Process assets are made of algorithms, methods, procedure s and routines that direct the execution and control of activities and interactions. There is a great diversity in Process assets, which are specialized to various degrees from generic management processes to sophisticated low-level algorithms embedded in software applications and other forms of automation. Process assets are the most dynamic of types. They signify action and transformation. Some of them are also the means by which Organization and Management assets coordinate and control each other and interact with the business environment. Process, People and Application assets execute them, Knowledge and Information assets enrich them, and Applications and Infrastructure assets enable them. Examples of Process assets are Order Fulfilment, Accounts Receivables, Incident Management, Change Management and Testing.


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