Ask different types of questions to the text and answer your groupmates’ questions.

14. Find words in the text which match the definitions below:

1. goal a. is a container or material that a product is sold in

2. market b. means to copy writing or speech from one language into another

3. translation c. is the identification, and interpretation of sensory information

4. consumer d. is physical harm that is done to something or somebody

5. package e. is a place where people go to buy or sell things

6. perception f. is a planned series of actions for achieving something

7. label g. is a final user of products and or services

8. damage h. is a desired result

9. ancestor i. is a member of your family who lived a long time ago

10. strategy j. is a piece of material that is attached to something and gives

information about it

15. Read, translate the slogans and match them with the products or institutions for which you think they were actually used:

1. Get into our bed and sleep better a. automobile

2. Built for the road ahead b. telephone

3. Share moments. Share life c. Disneyland

4. The best a man can get d. shaver

5. Because you're worth it e. mattress

6. Connecting people f. sweets

7. Melts in your mouth, not in your hands g. department store

8. The happiest place on earth h. photo camera

9. Good to the last drop i. cosmetics

10. Always Low Prices j. coffee

16. Transform the active voice into passive:

Model: Advertising influences everyone. – Everyone is influenced by advertising.

1. Advertising popularizes new products of modern industry.

2. Advertising helps businessmen seeking profits.

3. Advertising simplifies the work of the salesmen.

4. Companies advertise everything from cars to candy.

5. Advertisements tell people about a product or a service and they make people want to buy this product or service.

6. Advertisers broadcast their commercials several times a day for days or weeks to get the message across.

7. Advertising gets to people through different forms of communication.

8. Large colourful outdoor signs easily catch the attention of by-passers.

9. Advertiser pays a lot of money to get their ads on TV during special programmes, like the Olympic Games.

17. Translate from Russian into English:

1. Реклама оказывает большое влияние на потребителя в выборе товаров.

2. Цель рекламы – донесение информации от рекламодателя до потребителя.

3. Не вся реклама эффективна и оказывает желательное воздействие на человека.

4. Чтобы оказать влияние на потребителя, реклама должна быть разнообразной.

5. Реклама демонстрирует достоинства товара, но не указывает на недостатки.

6. Реклама является ненадежным источником информации.

7. Реклама может оказывать воздействие на формирование потребностей, т. е. она некоторым образом определяет стиль жизни, моду.

8. Рекламы запоминается потребителям благодаря ежедневному повторению.

9. Для достижения максимальной эффективности от рекламной кампании необходимо провести предварительные исследования.

18. Search the Internet and find information. Talk what you discover:

· about types of advertisement

· about the most famous advertising companies

· about ashcanning

Дата добавления: 2015-11-16