И учебными пособиями по дисциплине

№ п/п	Наименование учебников, учебных пособий, имеющихся в библиотеке Академии, в т.ч. электронных	Ф.И.О. автора (ов)	Издательство, год издания.	Количество книг в библиотеке Академии	Количество обучающихся	Обеспеченность, %
	Англо-казахский экономико-финансовый словарь	Ахметжанова Б.М.	Кокчетав, 2001			1,07% (310 шт.)
	Бизнес. Оксфордский толковый словарь. Англо-русский: Свыше 4000 понятий		«Прогресс - Академия», 1995
	Практикалық грамматика: Оқуқұралы	Өтебаева А., Өтешева Р.	Фолиант, 2008
	Учебник английского языка. Ч.1	Бонк Н.А., Котий Г.А.	Бишкек, «Деконт+»1997, 2004,
	Учебник английского языка. Ч.2	Бонк Н.А., Котий Г.А.	Бишкек, «Деконт+», 1997, 2004
	Практикум по грамматике английского языка	Губарева Т.Ю.	«Лист» 1998
	Oxford Russian dictionary. Third edition. Russian-English	MarcusWheelerBorisUnbegaun	Oxforduniversitypress 2000
	Английский язык для поступающих в ВУЗы	Хведченя Л.В.	«Высш. шк.», 2002, «Высш. шк.»,2003, «Совр. школа»,2008
	Практическая английская грамматика. Упражнения №1(на англ яз.)	Томсон А., Мартинет А.	Оксфорд 2001
	Практическая английская грамматика. Упражнения №2 (на англ. яз.)	Томсон А., Мартинет А.	Оксфорд 2001
	Практическая английская грамматика. Учебник (на англ. яз.)	Томсон А., Мартинет А.	Оксфорд 2001
	Английский язык. Основы грамматики	Грузинская И.А., Черкасская Е.Б.	ЮНВЕС 2003
	Английский в диалогах для продолжающих	Добровольская Л.Т.	Айрис-пресс 2006
	Практическая грамматика английского языка для продолжающих	Ермаков А.А.	Айрис-пресс 2004
	Английские модальные глаголы Английские фразовые глаголы	Дайан Холл, Марк Фоули, Джереми, Харрисон	Айрис-пресс 2005
	Разговорный английский для начинающих	Гасина Алла	Айрис-пресс 2004
	«Read and speak about Britain and the British»	В.Ф. Сатинова	Высшая школа, 1998
	Методическое пособие по английскому языку для развития навыков устной речи	Кормильцина Л.Н.	Алматы 1999
	Английский язык	Игнатова Т.И.	«Высшая шк.», 1990
	Учебник английского языка	Плахотник В.М.	Одесса 1993
	Учебник английского языка для делового общения. В6-ти т.		«Полиграф» 1993

1 UNIT

1. Discuss these questions.

1 How ambitious are you?

2 Do you have a career plan? Where do you want to be in 10 years' time?

3 Which of the following would you prefer to do?

a) Work for one company during your career

b) Work for several different companies

c) Work for yourself

2. Which of the following areas do you work in (or would you like to work in)? Why?

1 Sales and marketing 4 Administration and personnel

2 Finance 5 Production

3 Management 6 Research and development (R&D)

3. What should you do to get ahead in your career? Choose the four most important tips from the list below. Compare your ideas in a group and try to agree on a Final choice.

1 Change companies often

2 Use charm with your superiors

3 Attend all meetings

4 Go to your company's social functions

5 Be energetic and enthusiastic at all times

6 Be the last to leave work every day

7 Find an experienced person to give you help and advice

8 Study for extra qualifications in your free time

V1. The phrases below all include the word career. Match them to their correct meanings. Use a good dictionary to help you.

1 career move a) chances to start/improve your career

2 career break b) ideas you have for your future career

3 career plan c) something you do in order to progress in your job

4 career opportunities d) period of time away from your job to, for example, look after your children

V2. Complete these sentences with the verbs from the box. Use a good dictionary to help you.

Make take have decide offer

1 Employees in large multinationals...........excellent career

opportunities if they are willing to travel.

2 Some people..................a career break to do something adventurous

like sailing round the world or going trekking in India.

3 One way to..................a career move is to join a small but rapidly

growing company.

4 Certain companies..................career opportunities to the long-term

unemployed or to people without formal qualifications.

5 Ambitious people often..................on a career plan while they are still

at school or university.

V3. Look at the groups of words below. Cross out the noun or noun phrase which doesn't go with the verb in each group.

1 make a fortune

progress

a living

a training course

2 get progress

a promotion

the sack

a nine-to-five job

3 earn a bonus

a part-time job

money

40 thousand

4 do research

a mistake

a job

your best

5 take a pension

time off

early retirement

a break

6 work flexi time

anti-social hours

overtime

an office job

v4. Complete each sentence with the appropriate form of a word partnership from Exercise C.

1 Goran is 59, but he does not want to...................In fact, he is taking on more work!

2 When you..................,you can arrange your own schedule, so this is very convenient when you have children.

3 Luke is quite ambitious and does not want to be a sales assistant all his life. In fact, he hopes to..................very soon.

4 Most university lecturers have to..................in their specialist area.

5 In addition to your salary, you will..................for achieving monthly targets.

R1. Discuss these questions in pairs.

1 What helps when trying to move ahead in your career?

Think about personal factors (e.g. ambition, motivation, etc.) and workplace factors (e.g. promotion opportunities, etc.).

2 What practical advice could you give to someone who wants to get ahead in their career? Make a list of three to five points.

R2. Scan the article quickly to find out if any of the points you have listed In Exercise A are mentioned.

Ten ways to improve your career

Ajilon Finance, a leading staffing and recruiting services firm, offers the following tips for getting ahead in your career.

1 Make a list of your priorities and outline your tasks for the day. Write down your short- and long-term goals, evaluate your progress frequently and stay focused.

2 Are you really present? You may physically be at work, but are you there mentally?

3 Learn how to work through others. Delegating tasks is an important skill to master at any level.

4 Always look for opportunities to broaden your skills. For example, you can attend professional development seminars.

5 Socialise with colleagues. This will help you learn about what's happening in other departments.

6 Create your own goals. Determine where you want to be professionally and what skills you need to reach that goal.

7 Be comfortable with being uncomfortable. Accept challenges that force you to try something new.

"You're in line for a promotion. Unfortunately, the line is six miles long."

8 Be clear about what you want. If you believe you deserve a promotion, ask for one.

9 Take time off and relax. Attending to your personal life and doing things that make you happy will help your performance at work.

10 Seek satisfaction. If you're disappointed by your current career, look for ways to transform your job into more of what you want. If this does not solve the problem, maybe it's time to look for a new position.

'If you follow this advice, you will significantly increase your opportunities to earn more money, get promoted sooner and move ahead faster,' says MrLebovits, President and Chief Operating Officer of Ajilon Finance.

R3. Decide which tip each of the following sentences could be added to.

Tip

a) These are also a great way to network with

influential people. 2 3 4

b) Each day, take a small step that brings you closer

to that target. 5 6 7

c) If your boss refuses, ask him or her what you need

to achieve in order to qualify for one. 6 7 8

d) It will also establish you as a team player within

the company. 5 9 10

e) Pay attention to every single task that you do. 1 2 3

f) You may discover a secret talent or a hidden passion. 2 7 8

R4. Match the verbs (1-5) with the noun phrases (a-e) to form expressions from the article.

1 to reach a) a promotion

2 to get ahead b) a skill

3 to evaluate c) a goal

4 to deserve d) in one's career

5 to master e) one's progress

R5 In pairs, discuss which three of the ten tips in the article are the most important.

L. 1.1 Listen to two people, Debbie and Nikola, discussing Ten Ways to Improve Your Career. Complete the table below with the number of the three tips they consider the most helpful.

Debbie Nikola

3 Tip no................. Tip no................. Tip no................. Tip no............. Tip no................. Tip no.................

Discuss these questions.

1 What do you think is the relationship between Debbie and Nikola? Why?

2 In your opinion, where are they from, and how old are they?

1.2 Listen to these extracts from the discussion and complete them.

Debbie If you want to move ahead in your career, you also need to

evaluate your progress regularly. If you do that, you get a better

idea of..................1, and also of the areas that you need to…………..2

Debbie When a challenge presents itself, you have to..................3.

If you play it safe all the time, if you just settle..................4,

you'll never move ahead in your career.

Nikola If you always do what you've always done, you'll only get……………..5.

Look at Nikola's comment in Exercise C. Do you agree with it? Why (not)?

Modal verbs are very common in English. Match these functions to the examples: making an offer, describing ability, making a request.

…………………………………

Can you help me?

Could you repeat that, please?

…………………………………………..

Can 1 help you? Would you like a drink?

……………………………………………

I can speak French and Spanish

He could speak four languages before he was ten.

G1. Rearrange the words in l to 9 to make questions from a job interview. Then decide whether each question is a) making a request, b) making an offer or c) asking about ability.

1 get you can I anything?

Can I gel you anything? (making an offer)

2 details contact your confirm I could?

3 can you software package use this?

4 speak languages any other you can?

5 about tell you job us your present more could?

6 tell your current salary me you could?

7 would you as soon as possible your decision let us know?

8 start you when can?

9 like coffee some more you would?

G2. Match the questions in Exercise A with the interviewee's answers below.

a) it's 43 thousand.

b) Yes, I use it a lot in my current job.

c) I can let you know next week.

d) Thank you. A coffee, please.

e) Yes, the address is the same, but my e-mail has changed.

f) I'd love some. Thank you.

g) Well, I'm currently responsible for European sales. h) Yes, i can speak French and Spanish.

i) My notice period is two months.

G3. Complete these sentences with the appropriate form (positive or negative) of can, could or would.

1 I..................like to work overtime, even if the pay was very good.

2 I..................speak any foreign languages when I was ten years old,

3 I..................use a computer of course, but unfortunately I

..................use spreadsheets. It's something 1 realty want to learn.

4 If possible, I..................like to work regular hours.

5 Five years ago, I..................speak English at all.

G4. Tick the sentences in Exercise C that are true for you. Rewrite the other ones so as to make them true. Then discuss your answers in pairs.

S1. What kinds of telephone calls do you make in English? What useful telephone expressions do you know?

1,3,1.4,1,5 Listen to three phone calls and answer these questions,

1 What is the purpose of each call? 2 Do the callers know each other?

1.3 Listen to the first call again. Complete the expressions on the right so they have the same meaning as the ones on the left.

1 Can I talk to...?

2 Just a moment...

3 I'll connect you.

4 Am I speaking to Carmen Diaz?

5 Yes, it's me.

6 The reason I'm calling is

7 Can I have your name and address?

I'd.................

Thank you........................

I'll..................................

Hello.......................Carmen Diaz?

Yes, I'm......................your advert...

your name and address? H r

1,4 Listen to the second call again and complete these phrases.

A Hello………………………………………to Andrea, please?

B..................2 she's not here at the moment. Can I.........3a.........4?

A Yes, please.......................5 Jacques from lntec............6you

...........7 her I won't be able to...........8the training course on Saturday.

She can...........9me...........1O if there's a problem. I'm..........."

0191498 0001.

B OK. Thank you. Bye.

1,5 Listen to the third call again. Underline each phrase the speaker uses.

Dave Hi, John. Dave here.

John Oh, hello, Dave. How ore things? / How are you? *

Dave Fine, thanks. Listen, just a quick word / quick question.2 John Yeah, go ahead.

Dave Do you think you could give me / let me have3the fax number for

Workplace Solutions? I can't get through to them. Their phone's always busy j engaged.4

John I've got it here / right in front of me.s It's 020 7756 4237.

Dave Sorry, I didn't hear / catch6the last part. Did you say 4227?

John No, it's 4237.

Dave OK. Thanks. Bye.

John No problem. / Don't mention it.7 Bye.

Useful language

Making calls Receiving calls

Could I speak to Laurie Thompson, please? Who's calling, please?

Yes, this is Ernesto Badia from KMV. Could you tell me what it's about?

I'm calling about... I'll put you through.

Could you tell him/her that I rang? Can you hold?

Could you ask him/her to call me back? I'm afraid there's no answer. Can I take a message?

2 UNIT

What do you or don't you like about shopping? What are the advantages of shopping online?

Which of the items on the left have you bought online? Why?

Which of those items would you not buy online, and why? Give three reasons why some people prefer not to buy goods and services online.

V1. Choose the correct word to complete each sentence.

1 We offer a................ to customers who buy in bulk.

a) refund b) discount c) delivery

2 We ask customers who are not fully satisfied to..................goods within seven days.

a) discount b) refund c) return

3 In order to get a full...................customers must send back goods in the original packaging.

a) discount b) refund c) return

4 Goods will be..................within 24 hours of your order.

a) dispatched b) purchased c) exchanged

5 Goods are kept in our..................until ready for delivery.

a) stock b) storage c) warehouse

6 Products and services offered at a large discount are generally a(n)……………………

a) sale b) bargain c) offer

V2. Combine words from boxes A and B. Make phrases that match the definitions (1-7). For example, credit card details - 2 the name, number and expiry date on your credit card.

A

credit-card cooling off money back method of interest-free out of after-sales

B

guarantee stock period credit details service payment

1 the time when you can change your mind and cancel an order

2 the name, number and expiry date on your credit card

3 the way you choose to buy the goods you want

4 when you can pay some time after you buy, but at no extra cost

5 when the goods you require are not available

6 a promise to give your money back if you are not happy

7 the help you get from a company when you start to use their product

L1. Work in pairs. Discuss which words from the box you could use to complete the sentences below about Argos, the UK's largest multi-channel retailer.

channel enquire identical integrated online

order run store telephone website

1 Our experience shows that customers will sometimes buy.................., sometimes order on the..................and sometimes go into the stores to pick up goods. So we need to understand what our customers want.

2 Our operations are fully integrated. The prices that we show on the..................are..................to the prices that you would pay in the

3 You can call up a call centre and..................about an..................that you placed through any..........,........

4 We don't..................operations side by side; we run a truly..................multi-channel offer.

L2. 2.1 Now listen to the interview with Indira Thambiah, Head of E-Commerce at Argos, and complete the sentences in Exercise A.

L3. 2,2 Here are some of the keys to successful online selling, in Indira's experience. Listen to the second part of the interview and number each point in the order in which she mentions them.

a) to be very clear about the price of the product and about any promotions

b) to be very clear to the customer about what the delivery options are

c) to provide good images and good information

d) to understand or recognize what the customer wants

Work in pairs. Discuss whether you think these statements are true or false.

1 A lot of people research products online and then go to the store to pick that product up.

2 Customers on the high street behave very differently from customers online.

3 A good website is one that is easy to navigate, easy to find, and easy to

transact with.

2.3 Listen to the last part of the interview. Are the statements in Exercise D true or false, in Indira's experience?

R1. In pairs, discuss two positive and two negative ways in which online shopping affects the retail business.

R2. Match these words and phrases from the article (1-7) with their meanings (a-g).

1 the high street a) a situation in which you have to make a very difficult choice

2 cut-throat b) to go to different shops to compare prices and quality before you buy something

3 a dilemma c) operating in a building, not on the Internet

4 bricks-and-mortar d) the difference between the cost of buying or producing something and the price you sell it for

5 dual pricing e) the street in a town where you can find most shops and banks

6 a margin f) setting two different prices online and in shops for the same goods

7 to shop about g) extremely or unfairly competitive

R3. Skim the article and find out why some retailers are worried.

By Elizabeth Rigby

For traditional stores, online shopping has become a cause for concern in a difficult retail environment. The Internet is accounting for more spending than ever. In addition, it also makes it easier for consumers to compare prices across a far bigger selection of items than a trip to the light street.

'The way the Internet encourages people to shop about is having a big impact on the market,' says Nick Gladding of Verdict Research, a consultancy. Internet retailers have been able to offer cut-throat prices because they do not have to bear the cost of running a physical shop. Price-comparison web- sites such as Kelkoo, where a shopper can compare prices on any product from DVDs to Prada perfume to get the best deal, make the market even more competitive. 'It is a lot more com-petitive online because you are always just one click away from a rival,' says a

CEO. Retailers selling electrical goods have been particularly hit by the Internet, as items such as televisions and DVD players become more common purchases. This creates a dilemma for retailers who sell products both online and in shops.

45 Some bricks-and-mortar retailers are adopting a model of dual pricing in order to keep their position online while maintaining margins in their shops. Mr Gladding says dual pricing will become harder to practice as consumers become better at surfing the Internet. 'In the longer run, prices must come together,' he says. To be successful in operating in the online and offline

world, retailers should probably try to integrate the two as much as possible. Some businesses, for example, have set up their

operation to allow customers to shop online, over the telephone or in stores.

FINANCIAL TIMES

R4. Answer these questions about the article.

1 Give two reasons why online shopping makes the market extremely competitive.

2 Why are retailers who sell products both online and in shops in a difficult position?

3 Why is the practice of dual pricing only a short-term solution, according to Mr Gladding?

4 How can retailers make the best of both the online and offline world?

GRAMMAR

We use should or shouldn’t 't to say that it is a good or a bad idea to do something.

Online retailers should acknowledge all orders by e-mail.

Websites shouldn't be too complicated.

We use have to or need to to say that something is necessary or very

important.

The site has to work quickly and effectively.

Online retailers need to offer guarantees to their customers.

We use don't have to or don't need to if something is not necessary.

You don't have to queue when you buy online.

If you buy now, you don't need to pay anything until next year.

must is very similar to have to.

I really must try to spend less money online.

But mustn't is not the same as don't have to. You use mustn't to say that

somebody is not allowed to do something.

You mustn't use the Internet at work for personal purposes. (= Don't use the

Internet at work for personal purposes.)

G1. Read these rules of an online book dub. Then answer the questions.

You must be 18 or over.

You shouldn't give your password to anyone,

You don't have to buy every month.

You don't have to buy our recommendations.

You need to buy ten books per year.

You don't have to pay after each purchase.

You must pay within three months.

1 Can you join if you are 17? - No

2 Can you give your password to a friend if you want to?

3 Is it necessary to buy a book every month?

4 Is it necessary to buy the recommendations?

5 Can you buy only five books per year?

6 Is it necessary to pay after each purchase?

7 Is it necessary to pay within three months?

G2. Complete these sentences (1-8) with suitable endings (a-h).

1 It's getting late a) so we don't need to order any more yet.

2 I can work from home b) so we must not make a mistake.

3 I've been transferred to c) so you must not forget to back up the files.

Madrid

4 This deal is too important to d) so you'll have to stay and finish it.

lose

5 We lost our database once e) so I have to learn some Spanish.

before

6 I'm afraid this report is urgent f) so we have to go.

7 I think we're all in agreement g) so I don't have to go into the office much.

8 We've still got plenty of stock h) so we don't need to discuss it any further.

in the warehouse

S1. Work in two groups, A and B. Group A looks at the negotiating tips below. Group B looks at the negotiating tip on page 1(additional).

1 Each group agrees on the five most important negotiating tips on their list.

2 Then form new groups with members from Groups A and B.

Agree on a single list of the five most important tips from both lists.

Negotiating tips: Group A

• Be friendly.

• Have clear aims.

• Tell the other side what you want.

• Listen carefully.

• Pay attention to the other side's body language.

• Don't change your plan during the meeting.

• Never be the first to make an offer.

L1. 2 4 2.5,2,6 You will hear three parts of a negotiation between Michelle, the manager of a bookstore chain, and a website designer. Listen to each part and complete the chart.

Negotiating point What Michelle wants

What the designer wants

What they agree

Schedule for setting up the website

Two months

Payment terms Fixed amount

$6ooo

Website design

Two covers per page

2.4,2,5 Listen again to the first two parts of the conversation. After each part, complete the missing words. Then check your answers with a partner.

Part 1

Michelle Let's talk about the time for setting up the website. We want it in a

month's time. That's the end of July.

Designer It's a bit early.! was hoping to have two months to do the job. If I

finish in one month,.................................................1 to

reduce the number of pages?

Michelle Yes, that's no problem, just do the best you can. Our..............2

is to have the website up and running as soon as possible.

Designer OK then.................3

Part 2

Michelle Now about payment. You want to charge us $50 an hour. That

works out at $400 a day, I believe.

Designer Yes, that's the..............,.............4 for the job.

Michelle Well,............................5 to pay you a fixed amount for the

work. We can..............6you $6,000.

Designer I see. Do you............................,.............7ask you why

you want to pay that way?

Michelle Well, you see, that way we can control the cost of the project. If we

pay you per hour, the cost could become high. It could get out of

control This way, we know where we stand.

Designer I see. $6,000. Mmm, that could be all right, I suppose...............

............................8 I get some money in advance.

.....................,......9 paying me half when i start the work

and half at the end?

Michelle Yes, i think we could arrange that. OK. I......................10 that.

2.6 Listen again to the third part of the conversation. Note down all the expressions for agreeing and disagreeing. Decide whether they express a) strong, b) polite or c) hesitant agreement or disagreement.

Useful language

Stating aims Rejecting suggestions

We'd like to have it in a month's time. We'd prefer to pay you a fixed amount.

We must have delivery by the end of

next week. Bargaining

How about paying me half when I

Making concessions start the work?

If I have to finish in one month, I'll

need to have an extra designer. Focusing the discussion

That could be all right - as long as I Let's talk about the time for setting

get some money in advance. up the website.

UNIT 3

“Be everywhere, do everything, and never fall to astonish the customer.”

Anonymous

Which of these companies would you like to work for? Why?

1 a family owned company

2 a multinational company

3 your own company (be self-employed)

Дата добавления: 2015-10-16