|
Читайте также: |
Task 1
Consider the introduction to the unit. Answer the following questions and be ready to give a story line. Use the word combinations in brackets.
1. How would you describe the system of advertising used in Harper & Grant Ltd.?
(the Factory Extension Meeting; to be a growing company; to deal with advertising; to employ an Advertising Agency; to design the advertisements; to place the advertisements in newspapers or magazines)
2. For what reason do many firms employ advertising agencies to handle advertising?
(to undertake to handle something on behalf of somebody; to employ specialists in the field; to buy space in newspapers, or time on radio and television; to do a far more professional job than somebody; to have a limited experience; to employ an advertising manager; to liaise with the agency)
3. Can John Martin cope with advertising without any help?
(to be too busy on the sales side; to be able to handle the work involved; to supervise an advertising campaign; to check proofs; to use the media; to suit the company's interests)
4. Who is in charge of public relations work in the company?
(to cope with the public relations work; to involve contacts with the public at large; to give information about the company and its products)
5. In what way were the spheres of responsibility concerning advertising rearranged in Harper & Grant Ltd?
(to appoint an advertising manager; to relieve somebody of the work; to be ultimately responsible to somebody for something; to be branch of some Department; to be interested in public relations; to be responsible to somebody for something)
6. How did the company invite and select applicants for the job of the advertising manager?
(to insert an advertisement in the “situations vасаnt” column; to give details of the appointment; to invite applications for the job; to go through the applications; to have the right qualifications for the post; to interview the selected applicants from the short list; the final interview)
Task 2
Give the English equivalents for the following word combinations:
| · зд. обсудить оригинал-макет (рекламы); схему расположения (размещения); компановку; структуру чего-либо | · быть ответственным исполнителем (консультантом) рекламного агентства или агентства по связям с общественностью, отвечающим за ведение дел с клиентом |
| · поддерживать отношения с (рекламным) агентством | · вести рекламные дела нескольких фирм |
| · быть в первых строках списка | · освободить, разгрузить кого-либо от чего-либо |
| · заявление о приеме на работу | · назначить менеджера |
| · управлять (распоряжаться) чем-либо от чьего-либо имени | · предпринимать; брать на себя обязательства; гарантировать |
| · широкая общественность | · считывать гранки |
| · осуществлять надзор за (руководить/контролировать) деятельностью (кампанией) | · побеседовать с несколькими претендентами, отобранными из списка окончательных кандидатов |
Дата добавления: 2015-07-14; просмотров: 92 | Нарушение авторских прав
| <== предыдущая страница | | | следующая страница ==> |
| Match each of the phrases on the left with an appropriate explanation on the right. Fill in the grid below. | | | LISTENING |