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This, admittedly, is a tough one. Most leaders go their whole lives without articulating their own purpose statement. They spend endless hours discussing the purpose statement of the organization but no time at all on their own.
What do you want to achieve? Why do you exist? What are you here to do? Why does it matter? How does your purpose draw on the things you believe in and your view of the world? These are the questions you should be asking yourself. When you have, then write it down. The power of a statement like this gives you focus, direction and a sense of accountability to yourself about achieving your goals. It can guide your every action.
Mine? I hear you ask.
‘I believe in leadership. I believe that in the modern working environment, leadership has been undervalued, over-criticized and underappreciated. Yet great leaders can make a huge difference in people’s lives. Great leaders can make great places to work, they can help organizations grow and prosper, and they can alter the destiny of our lives. Great leaders can secure the wealth of nations and make a positive difference to many thousands of people. We need to encourage and liberate the responsible and inspiring leader in everyone.
Because of this belief, I have made it my mission to make leaders more effective by making them better, more inspiring communicators. I do this by one-to-one coaching, by training, by strategic consulting and by writing books that can help leaders everywhere. By doing this, I hope that I can make a significant difference to many thousands of people, not just the leaders I can make more inspiring but also the many more followers of the leaders I help.
Every person who is or aspires to be a leader has it in them to be a leader. They simply need to learn about what it means to be inspiring, and abandon their preconceptions about inspirational leadership.’
Can you put your purpose to words?
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Chapter 4: Be Yourself Better: Why Passion And Conviction Are Essential To Inspiring Leaders | | | Define your values |