для студентов заочной формы обучения по учебной дисциплине

Магнитогорский филиал

Кафедра естественно-научных и социально-гуманитарных дисциплин

Задания к контрольной работе

для студентов заочной формы обучения по учебной дисциплине

«Иностранный (английский) язык»

направления 38.03.01 «Экономика»

Составитель: ст. преподаватель кафедры естественно-научных и социально-гуманитарных дисциплин Н.В. Зелепукина

1. Прочитайте текст и сделайте письменный перевод:

Sporting goods firm Nike and computer company Apple, two of the world's best-known brands, have decided to join forces and make equipment for runners.

The firms will release a system that links Nike running shoes to Apple's iPod nano digital music players.

As well as listening to music, users would be able to see how far and how fast they have run, and the amount of calories they have burnt.

Analysts questioned whether it would appeal to Nike's core youth market. "Is it going to move the needle in terms of them selling more footwear? Probably not", said John Shanley, an analyst at Susquehanna Financial Group.

Nike also launched a range of clothing designed specifically for iPods.

Comfortable fit?

An earlier attempt by Nike to link up with an electronics producer - Philips of the Netherlands - was not a success.

Apple came to Nike after it separated from Philips, the sports firm's chief executive Mark Parker said. Nike and Apple said they were a better fit. "We know that these two brands work really well together", said Trevor Edwards, Nike's vice president of global brand management. "We share the same types of consumers", he explained.

Nike's Air+ Zoom Moire shoe will be the first to incorporate the Nike+iPod Sports Kit. The kit, which is expected to sell for about $29 and is due for release in the next two months, will include a small transmitter that fits inside the running shoe and a receiver that will attach to the iPod. Users could then either view information on the iPod's screen or have it delivered audibly through their headphones.

2. Соотнесите слова из левой колонки с определениями из правой колонки. Напишите правильный вариант ответа, например 10 – K:

1. to join/combine forces A the central or most important

part of something

2. to release B to be expected to happen or

arrive at a particular time

3. to appeal to somebody C to work together to do

something

4. core D to include something as part

of a group, system etc.

5. range E to seem attractive or

interesting to someone

6. attempt F to allow goods to be placed on sale

7. to link up G an act of trying to do

something

8. to incorporate H a set of similar products made by a particular company or available in a particular store

9. to be due F to join

3. Ответьте на вопросы по тексту:

1. Which two companies decided to join forces and why?

2. Describe the new running shoe.

3. Who is Trevor Edwards?

4. What kind of information does the new product provide?

4. Закончите предложения подходящими по смыслу словами:

а) consummated, consumption, consummate, consume, consumerism, consumer

1. Americans in general ___________ a lot of beef.

2. We received many calls from ____________ saying they liked the old smell better.

3. _______________ is the idea or belief that buying and selling things is the most

important activity a person or society can do.

4. Trying to be a _____________ politician is like trying to be a person without weaknesses.

5. Her happiness was ______________ when her father took her to Paris.

6. The ________________ of alcohol is not permitted on these premises.

б) marked, to mark up, to mark, marketing, to mark down, market

1. Check the envelopes that are ___________ “urgent” first.

2. All items in the store have been __________________ for one week only.

3. We could _________ the prices ___ a little and still be competitive.

4. There has been a ____________ increase in crime in the last year.

5. We buy all our vegetables from the farmer’s ____________.

6. _____________ is the activity of deciding how to advertise a product, what price

to charge for it etc., or the type of job in which you do this.

5. Ответьте на вопросы:

1. Would you buy this product? Why?

2. Why are innovations important for companies?

6. Соотнесите фразовые глаголы с их определениями. Напишите правильный вариант ответа, например 6 – G:

1. To stand in A To be better than somebody

2. To stand for B To take someone's place

3. To stand up for C To represent

4. To stand down D To resign or withdraw

5. To stand out E To defend

7. Вставьте слова empire, leadership, entrepreneurial, start-up, entrepreneurs, founded, grow в текст:

The big place at the moment for (1) _____________ is, of course, the Internet. Take

John Pace. 'After an engineering degree at Stanford and an MBA at Harvard, I worked for a

while in a computer games company. But I always felt I was an (2) _________________

kind of guy. In 1997, I (3) ___________________ an Internet site for cheap travel: flights, hotels, renting cars and so on. I obtained money for investment in the (4) _______________ from friends.'

Now the site has 300,000 customers, and Pace is very rich, with a big apartment in Manhattan

and a house in the Bahamas. 'I don't want to sell the company,' he says. 'I've had offers from

some big companies, but I want to stay independent. I want to (5) ___________________ the business and do things my way.

Unlike many entrepreneurs, I think I have the (6) _______________________ skills to lead and inspire a large organization. I can see the day when I'm in charge of a large business

(7) __________________.'

Дата добавления: 2015-10-29