Franchising

WORD	DEFINITION&SYNONYMS	TRANSLATION	USAGE
franchise	- a licence to sell a firm’s goods or services in a certain area; grant/have(hold) a franchise; withdraw a franchise; - a business operated under a franchise arrangement	франшиза   надавати/мати ліцензію; позбавляти ліцензії	They took up the fast food challenge and bought the franchise for a McDonald’s restaurant near Leeds
franchising	a business system in which a company (franchisor) sells an individual (franchisee) the right to operate a business using the franchisor’s established system or format	франчайзинг	When it comes to franchising our approach is unique and starts with a rigorous selection process for potential new franchisees.
franchisee	one that is granted a franchise, as to market a company's goods or services in a certain local area.	покупець — спеціально утворена за участю франчайзера фірма; франчайзі	With franchisees, you have people who are well trained in the franchise systems and who are also very motivated because their capital is at risk.
franchisor	one that grants a franchise	продавець — відома фірма; франчайзер	Becoming a franchisor can be a rather difficult and expensive process.
franchise agreement	a legal document that governs the franchisee/franchisor relationship	договір франшизи	There is no standard format for a Franchise Agreement because the terms and conditions vary from franchise to franchise.
As a part of franchise agreement the franchisee has to pay:
franchise fee	= front end fee;	плата за франшизу	As a part of franchise agreement the franchisee pays an initial sum of money, a franchise fee, to the franchisor.
royalty	= management service fee; a payment made for the use of property, especially a patent, copyrighted work, franchise, or natural resource. The amount is usually a percentage of revenues obtained through its use	ліцензійна плата	The franchisor agrees to pay royalty for continuing advice and assistance, which is usually calculated as a percentage of annual turnover.
advertising fee	a fee to contribute to the franchisor’s annual advertising and marketing costs	плата за рекламу	Advertising fee is charged by few franchisors only.
ORGANIZING AND RUNNING A FRANCHISE BUSINESS
to run a business	be in charge of, manage, administer, boss (Inf.), carry on, conduct, control, coordinate, direct, head, lead, look after, operate, oversee, own, regulate, superintend, supervise, take care of	керувати, управляти, завідувати	Our experience has proven that it takes at least 12 months to become competent at running a McDonald's restaurant.
operations manual	a document which contains all the information that the franchisee needs to run his or her business	вказівки до використання	This Operations Manual addresses all aspects of the Trading program including its development, implementation and adaptation.
market(ing) research, MR	the activities involved in obtaining info about a particular market, including how much the product is being sold, who is buying it, why they are buying it etc, or info about what they might buy.	вивчення можливостей ринку	Market research showed “good potential” for marketing the aftershave to Hispanic men.
training program (course)	a program that brings a person to an agreed standard of proficiency, etc., by practice and instruction	підготовчі курси	You will be required to commit your time to a training program which takes about twelve months full time or longer.
trademark	a name, sign, or design used on a product to show it is made by a particular company. Trademarks are protected by law.	торгова марка	The company used names similar to well-known trademarks to sell cheap imitations.
trade name	= trading name=business name - the name used by a trade to refer to a commodity, service, etc; the name under which a commercial enterprise operates in business	фірмова назва (товару); комерційне найменування.	Trading names are sometimes registered as trademarks or are regarded as brands.
to conform (to standards)	to comply in actions, behaviour, etc., with accepted standards or norms	відповідати стандартам, узгоджувати	We have to conform to the McDonald’s standards.
building name recognition	to gain reputation, prestige, authority	підтримка іміджу	Building name recognition will be an important part of your franchise business.
expedite	to hasten the progress of; hasten or assist; accelerate, advance, facilitate, promote, quicken, speed (up), urge	прискорювати, допомагати	Our company will do whatever is necessary to help you expedite the process.
assess	to judge the worth, importance, etc., of; evaluate, appraise, estimate, gauge, judge, rate, size up (Inf.), value, weigh	оцінювати	The value of this property was assessed at one million dollars.
start-up costs	expenditures incurred after the decision has been made to establish a particular business but before business operations begin.	стартовий капітал	The average start-up costs ranges between €250,000 and €400,000 depending on the size of the store.
initial inventory	goods and materials needed to start a business	основні засоби	You buy your initial inventory directly from vendors such as Nike, Reebok, Adidas, etc.
working capital	= operating capital; money used by a business to carry on production and keep trading, for example to pay employees and suppliers before money is received for goods sold	оборотний капітал	We will have to make our entire staff redundant because we have run out of operating capital.
direct financing	financing without intermediary	пряме фінансування	We don’t provide direct financing. Other institutions can assist you with your financing needs.
invoice	a document issued by a seller to a buyer listing the goods or services supplied and stating the sum of money due	рахунок	I’ve received invoices from suppliers.
gross margin	= gross profit margin; the difference between the price that a product or service is sold for and a cost of producing it, without including OVERHEADS (=general costs not related to particular products or services)	валовий прибуток	Selling, general and administrative expenses were more than 30%, so IBM needed a gross margin of around 40% just to make any reasonable profit.
gross sales	a measure of overall sales that isn't adjusted for customer discounts or returns, calculated simply by adding all sales invoices, and not including operating expenses, cost of goods sold, payment of taxes, or any other charge.	валові продажі	You are required to spend a minimum of 4% a month of the gross sales on such advertising as print, TV etc.
(tax) return	an official form that is filled in and sent to the tax authorities so they can calculate how much tax is owed	податкова декларація	Over 12.2 million taxpayers filed federal returns electronically this year.
SPHERES OF FRANCHISING

Дата добавления: 2015-10-29