Characteristics

History

In 1943, the first New York Fashion Week was held, with one main purpose: to distract attention from French fashion during World War II, when workers in the fashion industry were unable to travel to Paris. This was an opportune moment, as for centuries designers in America had been thought to be reliant on the French for inspiration.The fashion publicist Eleanor Lambert organized an event she called ‘Press Week’ to showcase American designers for fashion journalists, who had previously ignored their works. The Press Week was a success, and, as a result, magazines like Vogue (which were normally filled with French designs) began to feature more and more American innovations. Until 1994, shows were held in different locations, such as hotels, or lofts. Eventually, after a structural accident at a Michael Kors show, the event moved to Bryant Park, behind the New York Public Library, where it remained until 2010, when the shows relocated to Lincoln Center.

However, long before Lambert, there were fashion shows throughout America. In 1903, a New York City shop called Ehrich Brothers put on what is thought to have been the country’s first fashion show to lure middle-class females into the store. By 1910, many big department stores were holding shows of their own. It is likely that American retailers saw that they were called 'fashion parades' in Paris couture salons and decided to use the idea. These parades were an effective way to promote stores, and improved their status. By the 1920s, the fashion show had been used by retailers up and down the country. They were staged, and often held in the shop’s restaurant during lunch or teatime. These shows were usually more theatrical than those of today, heavily based upon a single theme, and accompanied with a narrative commentary. The shows were hugely popular, enticing crowds in their thousands – crowds so large, that stores in New York in the fifties had to obtain a license to have live models.

What is fashion?

What is fashion, not as fasonchyk, and the system of cultural values, which creates the face of the country in the world? Can a mod Ukraine compete with well-known international brands, countries? This conversation March 20 in "Art Arsenal" during a roundtable on "Fashion and cultural projects - an integral part of shaping the international image of the country." Browse by participants of the round table organized within EuroFashion-2012, expressed the belief that fashion can and should be an integral part of the image of the country, because it is through fashion state may open itself to the world and create your unique face. And along the way Ukrainian fashion has made very big progress.

In his speech, including Irina Danilevskaya, founder and chairman of the organizing committee Ukrainian Fashion Week, said that the domestic fashion has made a huge contribution to the creation of a positive image of Ukraine. This is one of the few areas that can be safely attributed to the successful ones. However, the expert believes that young designers who are largely facing the state, lack of government support. "Fashion Week - a project made ​​mostly by commercial means, but other countries still allocate grants and help young designers" - says Danilevskaya.

Fashion along with cinema and contemporary art is one of the three pillars of the cultural image of each country, says Konstantin Gridin, partner Sonsulting CFS and a member of the development team positioning strategy of Ukraine abroad. Expert says that Ukrainian fashion abroad represented better than fashion CIS. In this aspect EuroFashion is extremely important project to confirm Ukraine's image abroad. "When European designers return to their homeland, they can tell you about Ukraine. According to him, Ukrainian designers have to create English-language website, which would be available to a worldwide audience. So they will be more represented in the international information space "- says Mr. Gridin.

However, the Polish "ambassador" and founder of fashion brand La Mania Joanna Pshetakyevich said that's very important for designers to understand the whole system of the global fashion industry, a major international business where they want to have the status of full membership. "At one time I explored the twentieth century through the prism of fashion. I came to the conclusion that success during fashion coincide with the moment when the country is at the height of its development. It can be said as France, America and other countries. For decades, we can safely assume that fashion has become a powerful tool of influence. From my experience I can say that I myself asked for advice in the great masters such as Karl Lagerfeld, and they helped me. So I can now be represented in the global fashion shows and recognized world. That is the main problem, in my opinion, to understand the system of building successful brands. This just takes a lot to go and learn from the experience of the great masters "- convinced designer.

The roundtable was attended by President founder Ukrainian Fashion Week Irina Danilevskaya, Director of Marina Dedenko Boris Kolesnikov, head of the Public Council at the Ministry of Foreign Affairs of Ukraine Olena Yeskina, partner CFC Consulting Constantine Gridin, Russian designer Victoria Andreyanova, Polish designer, founder of the brand La Mania Joanna Pshetakevych, Portuguese designer Maria Gambino, Ukrainian Ambassador fashion design EuroFashion Irina caravan.

Designing often necessitates considering the aesthetic, functional, economic and sociopolitical dimensions of both the design object and design process. It may involve considerable research thought, modeling, interactive adjustment, and re-design.

Meanwhile, diverse kinds of objects may be designed, including clothing, graphical user interfaces, skyscrapers, corporate identities, business processes and even methods of designing.

Another definition for design is a roadmap or a strategic approach for someone to achieve a unique expectation. It defines the specifications, plans, parameters, costs, activities, processes and how and what to do within legal, political, social, environmental, safety and economic constraints in achieving that objective

Here, a "specification" can be manifested as either a plan or a finished product, and "primitives" are the elements from which the design object is composed.

With such a broad denotation, there is no universal language or unifying institution for designers of all disciplines. This allows for many differing philosophies and approaches toward the subject.

The person designing is called a designer, which is also a term used for people who work professionally in one of the various design areas, usually also specifying which area is being dealt with (such as a fashion designer, concept designer or web designer). A designer's sequence of activities is called a design process. The scientific study of design is called design science

Designing often necessitates considering the aesthetic, functional, economic and sociopolitical dimensions of both the design object and design process. It may involve considerable research thought, modeling, interactive adjustment, and re-design.

Meanwhile, diverse kinds of objects may be designed, including clothing, graphical user interfaces, skyscrapers, corporate identities, business processes and even methods of designing.

The Rational Model

The Rational Model was independently developed by Simon and Pahl and Beitz.

It posits that:

1. Designers attempt to optimize a design candidate for known constraints and objectives

2. the design process is plan-driven,

3. the design process is understood in terms of a discrete sequence of stages.

The Rational Model is based on a rationalist philosophy and underlies the Waterfall Model Systems Development Life Cycle and much of the engineering design literature^. According to the rationalist philosophy, design is informed by research and knowledge in a predictable and controlled manner. Technical rationality is at the center of the process.

In Ukraine, a national fashion. And this is important. Moreover, after playing independent fashion (to the best of its manifestations) became part of the cultural "restoration work". At the same time - one of the "identification code" newly born country. Does the image of the country that "broadcast" Ukrainian designers? Of course, not as much as the presence or absence of political prisoners in the country, but still depends. Therefore, the state features of the new image of the country - a modern, progressive, European - must support it by all available.

The company Cacharel was founded in 1962 by Jean Bousquet, who is now president of the company. During his irrepressible rally that began in the mid-1960s, the brand Cacharel has initiated a revolution in fashion as its design and its enormous innovations in the fashion world. By Cacharel, big fashion houses preferred "haute couture", which meant sewing patterns to order, unlike the readymade garments. His innovative ideas Cacharel made ​​it possible to access a larger mass of people to the luxurious and attractive clothing.

Bousquet received the Oscar for achievement in exports in 5 years after the creation of the famous crepe blouse. After this development awards went very quickly. When famous fashion crepe blouse appeared on the cover of Elle, Cacharel models were in the windows of every store in the world. Cacharel has become a unique symbol of style, modernism, art and fine clothes in the world.

Cacharel, today is a world famous brand that occupies a high position in the international arena, having at its disposal factories, shops, more than 1,300 points of sale, not to mention the expertise of technology. Shops Cacharel appear in major cities of the world in the best areas, where the heart beats shopping.

Highly skilled team of designers Cacharel, having witnessed how this international brand has become the embodiment of quality and elegance, now on one side retains a unique style Cacharel and its identity, and the second - is the pioneer, discovering new fashion trends.

Style Cacharel clearly stands out among the others. His line is not changing rapidly under the influence of daily trends. In his daily style trends affecting only in small details. But Cacharel is also conservative. Quality - its constant priority.

USPA, established in the United States in 1890, is the administrative unit of the polo sport in United States and Canada. His mission - to bring together polo fans from around the world and unite USPA licensors in the team, developing conscious players dedicated to this sport. Players who seriously addicted to polo and the audience that wants to try their hand at the sport, united under the auspices of the Association of American polo. Mark, which was named after the polo sport popular among the wealthy upper class in the United States, is still associated with this sport.

What is Modium Fashion Group?

Modium Fashion Group is the official representative of the fashion brand Cacharel and US POLO Assn. in Ukraine. Our investor is a corporation AYDINLI GROUP, which is located in Turkey.

AYDINLI GROUP appeared in Ukraine in the first quarter of 2008, opening three stores in the shopping center "Caravan" in Kharkiv. During the first year of operation, MFG managed to open 10 single-brand stores across Ukraine.

Our main goal - is your satisfaction because we want you remained MFG customers for many years. In order to make our relationship pleasant and ensure continued cooperation we will develop a special program.

We offer brands such class and quality that you can not stay with them for life...
In our shop the comfortable and unique products above your expectations that come up with the fluidity of time and fashion...
Due to the high quality of services we provide you not only clothes, but also a lifestyle that will be the link between you and our brands...

Natural, discreet and elegant. That has to be the woman next fall and winter - believe leading Ukrainian designers. In Kiev Fashion Week began. His collection show almost fifty fashion a conservative estimate shows attracts more than 20,000 visitors. How started the brightest events of the fashion industry saw Olga Sokolovskaya.

Best Ukrainian makeup artists decided to surprise naturalness. Minimum cosmetics focus - on the lips.

In London, where in the midst of the British Fashion Week, the show was a sensation from the fashion house McQueen. Its designers on the catwalk staged theatrical performance. The atmosphere of the show bore the audience in a magical forest. Interestingly started late show, otherworldly forces dragged model dressed as a bride in a mysterious predatory.

At Milan Fashion Week kicked off.

Their first spring-summer collection presented renowned Italian brands. The main trend of the next season - simple cut and a combination black and white colors, lightly decorated with gold. Also remain fashionable high-waisted trousers and short jackets. For evening walks offer elegant ladies dresses. Lightweight Chiffon dress decorated with golden fringe.

A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know what's "in" and what's "out" for the season.

The most prominent fashion weeks are held in the four fashion capitals of the world: New York City, London, Milan, and Paris. Some other important fashion weeks in the world are held in Australia, Bangalore, Jakarta, Berlin, Bangkok, Barcelona, Seoul, Tokyo, São Paulo, Los Angeles, Łódź, Rome, Dubai, Hong Kong, Buenos Aires, Singapore, Toronto, Dallas and Madrid.

Stars gathered at Brazilian Fashion Week, which takes place in Sao Paulo. Thus, ornament brand Kolchi became involved in the show famous Brazilian model Gisele Bundchen. Before finish career mannequin, she was the face of this trademark. She picked Brazil and many Hollywood stars. American actress Demi Moore arrived with her husband - a famous actor - Ashton Kutcher. Although eventually the crowd of photographers. Moore and Kutcher - press had to wait for their appearance before the lenses over three hours.

In London began Week Peak of fashion. What will wear in the next season and Somehow Colors should be given preference for Dialogue with the authorities Anna Horozhenko.

London - as polygon fashion INDUSTRIYA: here asked tone Modern fashion. Key trends of spring and summer 2011 – begging colours, long skirts and unusual cut
Nebroskaya.These Collection of Mary Hrachvohel. She debut on London debut week of fashion 15 years ago. Over the years this is time designer created. Each season - New styles.

Paris Hilton has appeared in various lists compiled by magazines such as Maxim, FHM as well as Stuff. She is also regularly placed on lists composed by Forbes magazine and was named one of the "100 Hottest Women of All-Time" by Men's Health. Critics also suggest that Hilton epitomizes the title of famous for being famous she is an example of the modern phenomenon of the "celebutante", the celebrity who rises to fame not because of their talent or work but because of their inherited wealth and controversial lifestyle. Being crear from tabloid headlines in recent years, she has parlayed her media fame into a fashion line and various perfumes with her celebrity endorsement — her fragrances have reportedly earned $1.5 billion. Currently, there are 55 Paris Hilton Stores worldwide and her brand includes, in addition to perfumes, handbags, watches, footwear, among others. She earns over $10 million a year from her products sales and as of 2005 she was paid $300,000 for appearances in clubs and events. Her net worth is estimated to be $100 million as of 2012.

Advice of fashionable designers of America (The Council of Fashion Designers of America) – uncommerical organization, which BEEN development fashionable standarts and decision of problems INDUSTRIYA of fashion. Tip was created in 1962 by journalists Эleonor Lambert (Eleanor Lambert). CFDA take place aim of the attraction of attention to fashionable NDUSTRIYA, Expanding Understanding art of fashion community, support and professional development encouragement designers. In the 2012's the number of hours in enter Vera Wang (Vera Wang), Alexander Wang (Alexander Wang), Weitzman Stuart (Stuart Weitzman), Tom Ford (Tom Ford), Hylfyher Tommy (Tommy Hilfiger), Carolina Herrera (Carolina Herrera), Jason Wu (Jason Wu) and others.

Schedule

New York City, London, Milan, and Paris each host a fashion week twice a year with New York beginning each season and the other cities following in the aforementioned order.

There are two major seasons per year - Autumn/Winter and Spring/Summer. For womenswear, the Autumn/Winter shows always start in New York in February and end in Paris in March. Spring/Summer shows start in New York in September and end in Paris in October. Menswear Autumn/Winter shows start in January in Milan for typically less than a week followed by another short week in Paris. Menswear Spring/Summer shows are done in June. Womenswear haute couture shows typically happen in Paris a week after the Menswear Paris shows. For the first time, womenswear haute couture was also shown in Singapore, during its haute couture Women's Fashion Week in October 2011. This was the first time womenswear haute couture shows were held outside of Paris

Over the past few years, more and more designers have shown inter-seasonal collections between the traditional Autumn/Winter and Spring/Summer seasons. These collections are usually more commercial than the main season collections and help shorten the customer's wait for new season clothes. The inter-seasonal collections are Resort/Cruise (before Spring/Summer) and Pre-Fall (before Autumn/Winter). There is no fixed schedule for these shows in any of the major fashion capitals but they typically happen three months after the main season shows. Some designers show their inter-seasonal collections outside their home city. For example, Karl Lagerfeld has shown his Resort and Pre-Fall collections for Chanel in cities such as Moscow, Los Angeles and Monte Carlo instead of Paris. Many designers also put on presentations as opposed to traditional shows during Resort and Pre-Fall either to cut down costs or because they feel the clothes can be better understood in this medium.

Some fashion weeks can be genre-specific, such as a Miami Fashion Week (swimwear), Rio Summer (swimwear), Prêt-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week and Bridal Fashion Week, while Portland (Oregon, USA) Fashion Week shows some eco-friendly designers.

Characteristics

Fashion week happens twice a year in the major fashion capitals of the world: Paris, Milan, New York and London. Fashion weeks are held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. From January through April designers showcase their autumn and winter collections. Fashion week for spring and summer is held from September through November. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing. The latest innovations in dress designs are showcased by renowned fashion designers during these fashion weeks, and all these latest collections are covered in magazines such as Vogue.

Famous designers:

Mikhail Voronin, Viktoriya Gress, Olga Gromova, Liliya Pustovit, Viktor Anisimov, Olena Vorozhbit, Oksana Karavanska, Andretan, Kira Plastinina etc.

Mikhail Voronin

Mikhail L. Voronin (in Ukrainian Михайло Львович Воронін) (Kiev, Ukrainian SSR, July 10, 1938 – April 14, 2012) was a soviet Ukrainian fashion designer and manufacturer of clothing and was a multiple winner of international competitions of tailoring skills. He was the founder of the brand "Michael Voronin". Voronin stylized as VORONIN Concern, a network of franchised companies specializing in tailoring and marketing of men's clothing. The brand name "Michael Voronin" clothing is sold internationally and the fashion house has taken part in fashion shows worldwide. Voronin (variant Mykhailo Voronin)started tailoring when he was just 14 and designed since 1964. In 1972, he graduated from Kiev Technological Institute of Light Industry. During Soviet times, he worked at a Kyiv knitting factory. Voronin was a successful businessman, academician and innovator and entrepreneur of a unique method of tailoring menswear without fittings, called the zhyletno-maketnoho method, for which he received a patent in 1970. The 1980s led him to establish his own business. In 1985, he established the company "Мода і час" (Fashion Hour). In 1991, he launched "Михайло Воронін" or "Michael Voronin" in Vienna and Paris. Since 1994, the brand is owner of the chain "Zhelan".

Kira Plastinina

Kira Sergeevna Plastinina (Russian Cyrillic: Ки́ра Серге́евна Пласти́нина; born June 1, 1992, in Russia) is a Russian fashion designer. She has more than 120 stores in Russia, Ukraine, Kazakhstan, Belarus, China and Philippines..

Her father, Sergei Plastinin, is a millionaire and former CEO of a large dairy corporation called Wimm-Bill-Dann. He invested significant capital in his daughter's vision. Together they have opened up stores in Europe, and later the United States in May 2008. She attends Southern Methodist University in Dallas, TX.

Her firm, KP Fashion Co., filed for chapter 7 bankruptcy protection on January 2, 2009. The business was unsuccessful in the U.S. fashion market, but her stores in Europe are still financially viable and are thus unaffected.

Salvatore Ferragamo

Salvatore Ferragamo was born in 1898 in Bonito, near Avellino, the eleventh of 14 children. After making his first pair of shoes at age nine, for his sisters to wear at their confirmation, young Salvatore decided that he had found his calling. He always had a passion for shoes. After studying shoemaking in Naples for a year, Ferragamo opened a small store based in his parent's home. In 1914, he emigrated to Boston, where one of his brothers worked in a cowboy boot factory.

After a brief stint at the factory, Ferragamo convinced his brothers to move to California, first Santa Barbara then Hollywood. It was here that Ferragamo found success, initially opening a shop for repair and made-to-measure shoes, which soon became prized items among celebrities of the day, leading to a long period of designing footwear for the cinema. However, his thriving reputation as 'Shoemaker to the Stars' only partially satisfied him. He could not fathom why his shoes pleased the eye yet hurt the foot, so he proceeded to study anatomy at the University of Southern California.

After spending thirteen years in the United States, Ferragamo returned to Italy in 1927, this time settling in Florence. He began to fashion shoes for the wealthiest and most powerful women of the century, from the Maharani of Cooch Behar to Eva Peron to Marilyn Monroe. He opened a workshop in the Via Mannelli, concentrating his efforts in experimenting with design, applying for patents for ornamental and utility models and some related inventions. Ferragamo was always recognized as a visionary, and his designs ranged from the strikingly bizarre objet d'art to the traditionally elegant, often serving as the main inspiration to other footwear designers of his time and beyond. Salvatore Ferragamo died in 1960 at the age of 62, but his name lives on as an international company, which has expanded its operations to include luxury shoes, bags, eyewear, silk accessories, watches, perfumes and a ready-to-wear clothing line. At his death his wife Wanda and later their six children (Fiamma, Giovanna, Fulvia, Ferruccio, Massimo and Leonardo) ran the Ferragamo company.

His most famous invention is arguably the "Cage Heel. Fiamma (Salvatore's eldest daughter who died in 1998) inherited her father's inimitable talent and came up with the "Vara pumps" in 1978.

The company is currently owned by the Ferragamo family, which in November 2006 included Salvatore's widow Wanda, five children, 23 grandchildren and other relatives. There is a rule that only 3 members of the family can work at the company, prompting fierce competition To ease these tensions, in September 2006 the family announced a plan to float 48% of the company on the stock market, and since October 2006 Michele Norsa has served as managing and general director.However, as of January 2008, this plan may be on put on hold in the midst of the downturn in the financial market.If the listing on the stock market proceeds, the fund will be directed primarily towards building its positions in China.The company is holding its 80th birthday exhibition in Shanghai

Mary-Kate Olsen

Mary-Kate Olsen (born June 13, 1986) is an American actress, fashion designer, producer, author, and businesswoman. She co-founded luxury fashion brand The Row and the more affordable line Olsen boy alongside her fraternal twin sister Ashley Olsen. Olsen pursued acting independently as an adult until 2012. Olsen was born in Sherman Oaks, California to David Olsen and Jarnette "Jarnie". Along with her twin, Ashley, Olsen has an older brother, Trent, a little sister, Elizabeth Olsen who is also an actress, and two younger half siblings Taylor and Jake from her father's second marriage. Olsen's parents divorced in 1995. Following a high volume of public interest in their fashion choices, Olsen and her twin sister work in collaboration on a string of fashion lines available to the public. Starting as young girls, the Olsen twins started a clothing line in Wal-Mart stores across America for girls ages 4–14 as well as a beauty line called " Mary-Kate and Ashley: Real fashion for real girls ". In 2004 they made news by signing a pledge to allow all the workers that sew their line of clothing in Bangladesh full maternity leave. The National Labor Committee, which organized the pledge, later praised the twins for their commitment to worker rights. In 2006, in an attempt to gain credibility in the fashion industry after their association with Wal-Mart tarnished their reputations, they were tapped as the faces of the upscale fashion line Badgley Mischka. As adults, the Olsen twins have devoted much of their attention to the world of fashion. They head a couture fashion label, "The Row," as well as "Elizabeth and James", "Olsenboye", and "StyleMint" retail collections. In addition, Mary-Kate has embarked on a solo fashion project with celebrity stylists Jane Belfry and Fred Holston. The line was reportedly in development as of 2009. Mary-Kate's sometimes controversial fashion choices have often found her on both the best and worst dressed fashion lists, particularly for her decision to wear fur. Mary-Kate and Ashley designed an Olsenboye Change Purse in 2011 and donated the money to "Pennies From Heaven". In 2011 Mary-Kate and Ashley teamed up with TOMS Shoes to design footwear for kids without shoes in more than 20 countries worldwide. Mary-Kate and Ashley are now the creative directors for Superga (brand) Mary-Kate and Ashley will release an Elizabeth and James perfume in Spring 2013. The girls won the top prize at the 2012 CFDA Fashion Awards. StyleMint is now available in the UK. In October 2012 Mary-Kate and Ashley won the WSJ Magazine Innovator of The Year Award

Calvin Clein

Calvin Richard Klein (born November 19, 1942) is an American fashion designer of Hungarian origin who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, Klein has also given his name to a range of perfumes, watches, and jewelry. Klein was one of several design leaders raised in the Jewis himmigrant community in the Bronx, New York, along with Robert Denning and Ralph Lauren. Klein became a protégé of Baron de Gunzburg, through whose introductions he became the toast of the New York elite fashion scene even before he had his first mainstream success with the launch of his first jeans line. Klein was immediately recognized for his talent after his first major showing at New York Fashion Week. Klein was hailed as the new Yves Saint-Laurent and was noted for his clean lines.

Vera Wang

Vera Ellen Wang was born and raised in New York City and is of Chinese descent. Her parents were born in Shanghai, China, and came to the United States in the mid-1940s. Her mother worked as a translator for the United Nations, while her father owned a medicine company. Wang has one younger brother, Kenneth. She graduated from The Chapin Scholl in 1967, attended the University of Paris and earned a degree in art history from Sarah Lawrence College. Wang began figure skating at the age of six. While in high school, she trained with pairs partner James Stuart, and competed at the 1968 U.S. Figure Skating Championships. She was featured in Sports Illustrated s Faces in the Crowd in the January 9, 1968 issue. When she failed to make the US Olympics team, she entered the fashion industry.Wang continues to enjoy skating, saying, "Skating is multidimensional." She married Arthur Becker in 1989. They resided in Manhattan with their two daughters: Cecilia (born 1990), who currently attends the University of Pennsylvania, and Josephine (born 1993), who attended The Chapin School and currently attends Harvard University. Becker was the CEO of an information technology services company called NaviSite until August 2010. In July 2012, Vera Wang Co. announced that the couple have separated. The separation was amicable. One week later, it was announced that then-27 year old Olympic gold medalist Evan Lysacek had moved into her home, prompting speculation as to the nature of their relationship. She has designed costumes for figure skaters, including Nancy Kerrigan, Michelle Kwan and Evan Lysacek. Silver medalist Nancy Kerrigan wore a unique design of Vera's for the 1994 Olympics. She designed the two-piece uniforms currently worn by the Philadelphia Eagles cheerleaders.

Oskar de la Renta

Óscar Aristides de la Renta Fiallo (born July 22, 1932) is one of the world's leading fashion designers. Trained by Cristóbal Balenciaga and Antonio Castillo, he became internationally known in the 1960s as one of the couturiers to dress Jacqueline Kennedy. An award-winning designer, he worked for Lanvin and Balmain; his eponymous fashion house continues to dress leading figures, from film stars to royalty, into the 2010s. De La Renta is particularly known for his red carpet gowns and evening wear. In 1963, de la Renta turned to Diana Vreeland, the editor-in-chief of Vogue for advice, saying that what he really wanted was to "get into ready to wear, because that's where the money is".Vreeland replied, "Then go to Arden because you will make your reputation faster. She is not a designer, so she will promote you. At the other place, you will always be eclipsed by the name of Dior."De la Renta proceeded to work for Arden for two years before he in 1965 went to work for Jane Derby and launched his own label.When Derby died in August 1965 Oscar de la Renta took over the label. From 1993 to 2002, Oscar de la Renta designed the haute couture collection for the house of Balmain, becoming the first Dominican to design for a French couture house.In 2006, the Oscar de la Renta label diversified into bridal wear. Oscar de la Renta has had the distinct honor of having his designs worn by a diverse group of distinguished women and celebrities.De la Renta's ready-to-wear designs are available in his retail stores, online, and with select wholesale partners worldwide.

Temperley London

Temperlay London - British fashion brand, owned by designer Alice Temperley, and has been running since 2000.

Clothing by Alice Temperley - this feminine and unique dresses and costumes. The designer known for using different fabrics and a lot of details that adorn every product made ​​by hand. Clothes from Temperley London can be called simple and deliberately casual, with lots of details make it original and feminine. Among these details - wide belts, collars, air hoses, light flying fabric. Temperley London has 4 boutique, one of which is in London, in addition, the brand products are sold in 300 stores in 37 countries. Among the admirers of design Alice Temperley many celebrities. Showbiz stars such as Demi Moore, Keira Knightley, Jennifer Lopez, Nicole Richie, Naomi Campbell and others were seen at public events in evening dresses from Temperley

Hats by Stephen Jones

Stephen Jones is by far the most famous manufacturer of hats in the world. His portfolio includes work for major fashion houses and the most important fashion shows. Stephen Jones creates a totally different models, among them bright and extravagant, stylish, business, sports and youth. In his shop in London you can buy ready-made or make a suitable hat to order. Perhaps only in England, with its fast-transfiguring conservatism, with a desire to make a call to the classic style, while remaining faithful to him, could have been born hatter genius of the 20th century. Stephen Jones - well-known name in the fashion world. A native of Britain, he was fond of art since childhood, and creative profession chosen independently. As he moved independently from the design to the traditional design is narrower in the world of hats. To list all the services and work of the famous milliner need to write a separate article. On the account of Stephen Jones collaborations with probably most of the fashion houses around the world. He was making hats for Galliano, Dior, Vivienne Westwood, Loewe, Hermes, Jil Sander, Karl Lagerfeld and many other more or less well-known brands around the world.

His clients include musicians and artists, Madonna, Spice Girls, Barbara Streisand, Bjork, Pink, Christina Aguilera and many others. Stephen Jones even worked on a collection of some of the world tour, including tour Kylie Minogue, Mick Jagger and even... Marilyn Manson. He created hats for advertising the most fashionable brands. Among his clients were Lancome, Garnier, L'Oreal, Revlon, Nina Ricci and others.

Stella McCartney

Delicate dresses with lots of fabric, narrow trouser suits, romantic, seductive blouse with a plunging neckline and an accumulation of tissue around it. Stella McCartney - Designer for women who need to look stylish and at the same time want to keep sexuality, mystery and femininity. Stella McCartney - famous daughter of famous parents. Many critics are still arguing, Stella could be one of the hottest designers of Great Britain, if not for her father, Paul McCartney, The Beatles legendary quartet musician. Undoubtedly, the presence of known relatives benefited the career of the young designer. After graduating from the College of Arts and Design, Stella has appeared on the covers of fashion magazines and his final work, which was shown to her "friends, family", model Naomi Campbell, Kate Moss and Yasmin Le Bon. Collection, I must say, was quickly sold out. This was followed by the appointment of Stella McCartney's triumphant to the position of creative director of the fashion house Chloe in Paris. In this position, the legendary Stella replaced Karl Lagerfeld, who was genuinely surprised by the choice, and treated him rather skeptical. Critics, however, stopped looking for the reasons for this unexpected destination, when it became clear that Stella McCartney - a talented designer, whose work like public. Today Stella McCartney not only produces its own line of clothing, but also collaborates with major fashion houses around the world. In her resume - cooperation with Adidas, Chloe, H & M, Gucci, work on the costumes in the film, the wedding dress Madonna.

Burberry

Burberry - this is one of the leading fashion brands in Britain. Once known for its practicality, today Burberry - it's unique style remains true to the English classics and conquered the world with its checkered coloring. Burberry first became known for its waterproof trench coat, but today the company sells women's and men's clothing, purses, umbrellas, bags and accessories. Even if you are not familiar with the name of Burberry, it is unlikely that you have never met with the classical cell trademark brand. Bags, scarves, umbrellas, and even outerwear from Burberry adorns the cell, consisting of red, black, white and gold colors.

Best multibrand boutiques in London

Very popular with Londoners boutique Matches, has always been famous for his ability to find a balance between elegance and creativity. The brand was founded in 1990 and now has a network of 13 stores across London. The most recent was opened on Marylebone High Street. Matches known for his collaborations with designers such as Burberry Prorsum, YSL and Diane von Furstenberg. Each new season of big names in the fashion world contribute their exclusive collections.

Energetic and bold style boutique Joseph, where tirelessly watching the latest innovations in the world of fashion, would be the best place to shop. Collection includes such renowned brands like Lanvin and Givenchy, along with the best emerging designers, including Mary Katrantzou. Also, Joseph manufactures its own products, known for their quality, luxurious fabrics and attention to detail. The boutique at Brompton Cross awaits a floor shoes and accessories, carefully selected from the collections of such designers as Alaïa and Christian Louboutin.

Joan Burstein, curator and expert on procurement Browns, like anyone else, have an uncanny talent for predicting new trends and names in fashion, making it almost as popular as her boutiques. It was one of the first Joan said designers such as Alexander McQueen and Hussein Chalayan, as do many others. Collection presented in Browns always the most modern and combine both the best examples of classic fashion houses, and with the latest and most interesting brands.

Located in a charming building in the art deco style decor on the Kings Road, the Shop at Bluebird is continuing its development since its discovery in 2005 in the boutique offers a wide range of goods, from clothing and accessories to gifts and home furnishings. Here you will find the health and beauty department, where skilled professionals will help you de-stress and relax from the sometimes grueling shopping..

Shopping in England

The expression "do shopping" often can be heard among the English. Especially among the English, living in London. So for those who are interested in buying in the UK, London - a real gem. Whether you are a sophisticated esthete, whimsical or just fans of the original poor tourists - in the city of purchase will undoubtedly find their owners. Gallery St. James, department stores Selfridges, Harrods, East End market - such an abundance of retail locations and a variety of products can offer all that you have and the like, and can afford.

Shop hours:

London stores have two traditions. First - to conduct the sale in July and January. The second tradition, one day a week to work longer than all other days. Thus, the shops in Knightsbridge on Wednesday open until 19.00, and shops on Oxford and Regent Street waiting for their customers to 19.30-20.00 hours on Thursdays. In general, on all days except Sundays most shops are open from 9.30 to 17.30. Although in recent years many shopping areas of London extend their working day, because in a lot of tourists. For example, in Covent Garden shops often open until late, and some did not work and the weekend.

Main shopping areas:

1) Kensington High Street. Many large and small clothing stores.

2) Regent Street. As a wide variety of shops, especially famous of which fabric store and a large toy store.

Large shopping centers:

In London, the largest three main shopping centers:

1) «London Pavilion». A very large shopping center. Location: Piccadilly Circus, W1.

2) «Whiteley's». It is in this shopping center is the largest theater in London. Location: Queensway, Bayswater, W2.

3) «Trocadero». A distinctive feature of the center is the so-called "Eastern supermarket." Here - the exhibition "The World of Guinness." Location: Piccadilly Circus, W1.

4) «Contemporary Applied Arts». Huge selection of modern products and a huge bookstore. Location: 43 Earlham Lane, WC2.

Shopping in London

Provincial Councils on fast, affordable and enjoyable shopping in London. TKMAXX-American chain stores, beloved by all Russian. What is good? Is different from the English shop that you can find many continental and American clothes. More natural fabrics, interesting designs. Shopping at these stores like hunting or lottery, you never know what will fall! Shoppingovat is necessary so: just take a cart and throw it all that much. If you linger or solve everything first look, and then choose, then this thing can never find, could be unique and in other stores it also will not be. So throw in the cart all that has attracted less! And if suddenly caught in two sizes, then take both, of course, if honey them small difference. When look at all or are simply forces will not, then looking again or go directly to the fitting room, she makes the final selection. TKMAXX Hammersmith pretty big, so soon as you enter go straight to the end of the hall, there 2-3 racks of marked down-bright red and a yellow sticker on the price list.You can catch something very decent for a nice price. My advice - start there.In TKMAXX also sold men's, children's clothing, tableware and home decoration. It is best to go directly to TKMAXX Hammersmith. Hammersmith Station Line Hammersmith & City.Nayti easy-going forth of the subway, cross the road and take a little to the left, most people go there. Immediately see a vertical white sign on a red letter TKMAXX. There find and Primark. The cheapest chain stores, but do not let that bother. Shops-scary popular due to the crisis attract large number of buyers. You can find some very interesting things, to the same collections are updated very often and that on sale today, tomorrow can be sold in all stores. It should also go to the central Primark on Oxford Street - it is very large. Better to go there in the morning, in the evening just to break through the crowd and have a long queue at the fitting room.

London

Sales in London will start one of the first in Europe. At the beginning of the summer begins to boil an already busy Oxford Street, where you go shopping most of the guests of London. Until the end of July there will be rid of the old collections department stores Selfridges and Debenhams, as well as Gap, Zara, H and M, Mexx, and dozens of other stores. If you want to come up to the surface of the human sea, is turn on neighboring streets - Regent Street and Bond Street, where you can make a more refined (and, of course, more expensive) shopping, looking at the department store Liberty (up to 50 percent), shops Burberry, Louis Vuitton, Tiffany, as well as a giant toy store Hamleys. In addition, bargain hunters definitely need to look at a trendy department store Harvey Nichols, which buys shoes Madonna - the prices there will fall on June 27 and will continue until July 11 flight. But the most powerful summer discounts (up to 70 percent, will last until July 10) traditionally offer Harrods, fashionable analog Moscow Central Department Store. In this shopping center you can find everything from clothing and handmade chocolate and ending with a collector's wine and luxury cosmetics. In Harrods often visited by Elton John and Roman Abramovich, so that mere mortals season sales - the perfect opportunity to join the "star" shopping.

Rome and Milan

Salem fans this summer as well, and at any other time, it is worth look towards Milan - in the streets of Via Montenapole, Via Santo Spirito, Via Gesu and Via Sant Andrea during sales (from July 2 to August 15) are assembled crowd dandies. Discounts are different from 10 to 50 percent, so it makes sense to run the boutiques Gucci, Versace, Chanel, Armani, Kenzo, Prada and Trussardi and grab your favorite things for adequate prices. If you get tired of the luxury brands and want something simpler, heading for Milan street Corso Vittorio Emanuele, Corso di Porta Ticinese, Corso Buenos Aires and Via Torino. It will open arms to buyers Furla, Max Mara, Bruno Magli and other shops. Not far behind and Rome there until mid-September massively offer discounts not only the big department stores (La Rinascente, Upim, Coin, Oviesse), but the small shops that sell the same clothing brands. Shopping centers in Rome - street Piazza di Spagna, Via Condotti and Via del Corso. Pay attention to the signs in the windows: «Liquidazioni» means a big sale with low prices, «Sconti» - just discounts.

What to buy in New York

In New York, there is a huge variety of shops, from the chic boutiques of famous brands to small shops with the works of young designers, from huge department store clothing - to networking giant trade and studio production on request. The most interesting and iconic shops in the city are located in Manhattan. There justify such "monsters" as «Tiffany» and»Saks», «Macy` s»and» Bloomingdale `s». «Macy` s»is located on the main shopping street in Manhattan - the famous 5th Avenue, near boutiques«Louis Vuitton»,«Bulgari»,«Prada»,«Fendi»,«Gucci». Between 34th and 40th Streets and between 6th and 8th Avenue in Manhattan is a third of all American factories producing clothing. It is therefore logical that a number of the factories found a place and small shops selling clothing patterns for a relatively low price. On Madison Avenue shops are famous brands «Polo», «Yves St. Laurent»,«Gianni Versace»,«Valentino»and many others. Connoisseurs of these brands will not be disappointed for sure a huge selection of the collections presented in them. Also undoubtedly must visit in New York City for every shopaholic - the legendary magazine «Prada» on Broadway, at number 575, near Prince Street. Chief designer Vivienne Westwood store in New York is located on Greene Street. Her clothes are fresh and relevant, as many years ago. Not far away, literally next door - at 113 Greene Street, found a place boutique «Anna Sui». Here romantically-minded girls can buy air dresses and perfumes appropriate for them. Shoppers are strongly advised to get to Rockefeller Center. Along with the legendary ice rink and concert venue Radio City Music Hall, in the center of a large number of stores. Special mention deserve the department stores of New York City, the most famous of which - «Bloomingdale` s»- located on 3rd Avenue near 59th Street. The highlight of this store - introduced by the founder of the department store, the brothers Blyumingdeyl, constant sales, which do not depend on the season. Another iconic New York department store - «Macy` s», located at 151 West 34th Street. This shopping center - the largest and most famous in the city. Buy in «Macy` s»can be all the same as in any other department - from a pen to ordinary objects, but that's only the number and range of goods amaze even the most experienced" shopaholics. "Dimensions mall also impressive, because during holidays «Macy` s»suit not only the exhibition, but even hold parades and marches. Wonderful shopping also awaits guests at the world famous shopping center «Woodbury Common Premium Outlets», which is famous for sale of the collection of clothing and footwear brands such as «Dolce & Gabbana», «Nike», «Salvatore Ferragamo», «Timberland» and others. If you can not imagine life without the jeans and denim to advise you to pay attention to the American denim brand, until our customer is not known. However, the quality of products «Seven for all mankind», «Earnest Sewn», «Paper denim and cloth», «Notify» above all praise, so feel free to buy a "real American jeans!" Mark «GAP» in New York sold almost everywhere. It is represented by three-storey shops, each of which occupies floors clothing for men, women and children. From a fairly popular clothing brands in America is also worth noting «Old Navy». It is somewhat less soundly «GAP», as it cuts easier. Certainly showcases «Old Navy» remind you of American style 50-ies of the last century. Mark «GAP» in New York sold almost everywhere. It is represented by three-storey shops, each of which occupies floors clothing for men, women and children. From a fairly popular clothing brands in America is also worth noting «Old Navy». It is somewhat less soundly «GAP», as it cuts easier. Certainly showcases «Old Navy» remind you of American style 50-ies of the last century. Fans of the style "vintage" it may be advisable to go to a few places. First - the largest in the New York store "vintage" clothes - «Cheap Jack` s», on Broadway, between 13th and 14th streets. The second - the famous "second hand» «Monk Thrift Store», located at 165 Avenue A, between 11th and 10th streets, where you can find cowboy hats and jackets, the "eternal" jeans and "hippie" shirt. Third place for the fans of "vintage" in New York City is a shop with a provocative title «Religious Sex», on 7th Street between 2nd and 3rd Avenues.

Shopping in Prague

The capital of the Czech Republic - Prague beauty, and shopping in Prague begins at its heart - the Wenceslas Square. The place is so great that not only tourists, but also residents of Prague spend her whole day and night, especially on weekends - is where to go for adults and children. However, even at this shopping area Prague so many that look at first, and your feet just will not tolerate the marathon, passing through every souvenir shop, a boutique and a shopping center. Therefore, going for shopping, no harm will be to decide exactly where you are going to do it. Up to you, it had to do for many, felt the that "... experience - the son of errors difficult...". But thanks to him, the personal experience of many of our fellow citizens, we can give the following advice. Shopping in Prague (and any other country) can be in two ways, but always in accordance with the goals and your travel opportunities. The first option - is shopping "by the way." That is the main purpose of a walk to the shops - this is the walk itself, to discover new places, and then buy. The second option - a "buy - is the most important!". That is, you deliberately go to the store and walk miles of shopping centers.

The first route - a street Na Prikope. There are shops of all democratic and our favorite brands: Ecco, Mango, Kenvelo, Zara, Benetton, Salamander, Porcela Plus, H & M (in Prague is another store of the brand - at the intersection Vaclavske namesti and streets Jindrinsska), Vero Moda, Clockhouse. And multi-brand shopping centers: New Yorker, Cerna Ruze, Myslbek, Slovansky dum. Bring himself to leave this street is almost impossible! Na Prikope originates from Wenceslas Square, which is more a boulevard than a square. The second route: the local street of luxury - Paris Street (Parizska), built in the image of the Champs-Elysees. Paris leads from the Church of St.. Nicholas Old Town Square. Here one after another lined boutiques: Christian Dior, Hugo Boss, Salvatore Ferragamo, Louis Vuitton, Hermes, Moschino, Swarovski, La Boutique Suisse, Armani, Versace, Zegna, Dolce & Gabana, Calvin Klein, Bruno Magli, Escada Sport.

Designers in Paris

Paris Fashion Week is the largest public interest in fashion and sophisticated audience. Their collections show old fashion houses and the most famous designers:

Chanel, Christian Dior, Louis Vuitton, Balmain and others.

Shopping in Paris

Luxury shops are in the center of Paris but away from the busy avenues for clean, quiet streets branching from the Champs Elysées, - Faubourg-Saint-Honore and Avenue Montaigne. Passers-by are rare and that there are no tourists, and customers drive up in cars. Is home to the headquarters of the leading boutiques and fashion houses. From the legendary Chanel to contemporary Jean Paul Gaultier. There is also a boutique Italian (Krizia), British (Joseph), German (Jil Sander) designer. Or little-known salons in Russia marks as Lolita Lempicka.

Stores in Berlin

We suggest the first thing to walk on the department store KaDeWe, which is located near the metro station "Wittenbergplatz". This is a mega-market, which is striking in its range. Here you can find clothing, sporting goods, electrical goods, cosmetics, foods, and more. The prices are quite affordable, especially during sales. Huge supermarket Potsdamer Platz Arkaden (at Potsdamer Platz). This three-story giant with lots of shops. More than a hundred different shops located here on three levels. Of shops selling clothes, shoes and dry goods, as a low-cost should be allocated Woolworth. But with its prices compete well and the big department stores such as «C & A» and «Karstadt».

The designer shops of Berlin:

If you want to buy clothes fashion designers, go on Friedrichstrasse in the so-called "Apartment 206" and the Galeries Lafayette. Also have a look at Kempinski Plaza - a place where the most exclusive boutiques. Also many exclusive shops you will find in the street Kurfursendamm. Despite the fact that they themselves Berliners make purchases here, many people prefer to go to the parallel streets, especially between Breitscheidplatz and Olivaer Platz. Another major shopping street is Tauentzienstrasse. Tauentzienstrasse located on the main indoor shopping center in Berlin, called the Europa Center.

Marburger, Ranke, and Nurnberger. There are many shops, most of which specializes in fashionable women's clothing. Goods are usually cheaper than the Ku'damm. One of the most modern shops - Lisa D, located Scheuenviertel (so-called "barn area." They sell demanded exclusive ladies fashion, known not only in Berlin, but also in New York. Unconventional fashion, extravagant and original design presented in a small boutique in the quarter Hackesche Hefe in the center of East Berlin.

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