Exercise 7. Render the text into English.

Презентація бізнес-плану здійснюється:

• для ознайомлення заінтересованих юридичних і фізичних осіб з новим бізнесом;

• для демонстрації в найдоступнійшій формі сутності підприємницької ідеї, кращих ділових якостей підприємця та команди провідних менеджерів фірми;

• для започаткування активних партнерських відносин з потенційними кредиторами та інвесторами.

У процесі презентації бізнес-план має викликати почуття оптимізму та ентузіазму. Інвестори не вкладатимуть свої гроші в проект, який не матиме для них бізнесового інтересу. Будь-який потенційний інвестор чи кредитор у процесі презентації бізнес-плану хоче переконатися в його реалістичності та ефективності. Якщо в процесі презентації підприємець буде спроможним довести до свідомості інвесторів (кредиторів) основні цілі, свої можливості та кінцеві результати, то він, як правило, може сподіватися на фінансову підтримку.

При цьому бізнесові інтереси заінтересованих осіб (кредиторів, інвесторів) не збігаються. Кредитора, як уже було сказано, передовсім турбує здатність компанії повернути свій борг. Він задовольняється тим, щоб регулярно виплачувались і борг, і проценти за користування позичкою.

Інвестори-акціонери прискіпливіше розглядатимуть сам бізнес-план. Вони будуть особливо уважними до питань, пов'язаних із розумним компромісом між інтересами акціонерного товариства та їхніми власними інтересами. Інвестора інтересуватимуть перспективи прибутковості та зміцнення бізнесових позицій на ринку. Як відомо, ринок інвестицій характеризується найвищим рівнем конкуренції.

Якщо діяльність фірми буде успішною, то це позитивно позначатиметься на нормі прибутку інвестора, який одержує частку в доході в обмін на інвестиції. інвестори готові прийняти на себе більший ризик за умови отримання більшого прибутку. Якщо ж прибуток є неспівмірним із ризиком, то інвестування в бізнесовий проект стає невигідним.

Дуже важливим моментом процесу презентації бізнес-плану є показ очікуваних обсягів продажу в динаміці за певний період. При цьому прогнози мають бути реалістичними, інакше можна поставити під сумнів обґрунтованість самого проекту.

Наступним важливим кроком у процесі презентації є: пояснення обсягів необхідного інвестування, напрямів його використання; обґрунтування прибутковості вкладеного капіталу; наголошення на можливостях і термінах повернення позичкових коштів. Якщо ці дані старанно підготовлені й переконливо доведені в ході презентації бізнес-плану, вони можуть стати одним з важливих критеріїв оцінки привабливості започатковуваного бізнесу.

У процесі презентації бізнес-плану підприємцеві обов'язково треба довести своє вміння передбачити всі можливі типи та джерела виникнення ризиків, на які можна натрапити в новому бізнесі. При цьому дуже важливо виокремити найбільш імовірні ризики з тим, аби перекинути «місток» до відповіді на запитання, як зменшити ризики й утрати.

Слід зазначити, що відверте, виважене і стисле обговорення цього питання в процесі презентації бізнес-плану передовсім характеризуватиме Вас як підприємця з кращого боку, а також засвідчить, що Ви виявляєте належну турботу про ефективне використання й захист капіталу, який збираєтесь одержати від свого партнера.

Тривалість презентації звичайно становить біля 20 хвилин. Після цього підприємець має бути готовий до відповідей на запитання, оскільки найголовніше завдання презентації бізнес-плану полягає в налагодженні діалогу з потенційними інвесторами.

Процес презентації бізнес-плану буде ефективним, якщо враховуватиме ті чинники, які «зваблюють» кредиторів та інвесторів до фінансування й співробітництва. Досвід свідчить, що найбільшу увагу привертають такі чинники:

• особисті ділові якості підприємця, його здібності як керівника;

• явно виражена заінтересованість підприємця своїм бізнесом, бажання будь-що досягти поставленої мети;

• професійна компетентність та обізнаність підприємця в практичних організаційно-економічних питаннях бізнесу;

• склад провідних менеджерів фірми, їх кваліфікація, досвід попередні досягнення та успіхи, збалансованість знань і кваліфікації команди менеджерів у цілому.

New Business Presentation Example

Speech preface

Home From Home provides fully-serviced flats and houses to local businesses as an alternative to forcing their staff and visiting customers to stay in uncomfortable local hotels.

The presentation and speech that follows was written for a new business event for an audience of PA’s and HR personnel. The speech seeks to humanise the experience of being ‘put up’ in a hotel in a strange city as well as hint at the negative effects that this could potentially have on your business success.

The conclusion is a unique and clear call to action. The objective of the speech was to get as many people as possible to view Home From Home’s properties and so this is highlighted as a ‘must do’ in the conclusion, even planting clear tasks in the mind of the audience, such as ‘feeling every cushion’ and ‘checking every oven door’.

This speech looks to build a simple yet persuasive argument using Aristotle’s three key elements of speechwriting: Ethos, Pathos and Logos.

Ethos, the character and credentials of the speaker, are addressed in the opening of the speech. The speaker is introduced and the mild humour of thanking the waiters for the canapés helps to portray a friendly and caring speaker.

Pathos, the emotional side of the argument is delivered through a real-life example, encouraging the audience to draw on their own negative experiences of staying in hotels and to place themselves within the story. The fear of losing a top staff member or important customer is also played upon by suggesting that they could be the individuals having a negative hotel experience.

Finally Logos, the logic and factual evidence behind the argument is given. This comprises of Home From Home’s past experience and service levels as well as an invite to encounter first-hand the accommodation that Home From Home provides.

Good evening ladies and gentleman and on behalf of Home From Home I would like to welcome you to the Grand Café.

My name is Rich Watts. Thank you for accepting our invitation to join us here this evening and I hope that in return for us providing you with canapés and drinks (which are lovely by the way. Nod to waiters.), you’ll take the time now to listen to me for ten minutes as I tell you a little bit about the downfall of the modern hotel.

Customers and employees are key to any business.

Great customers place large orders and help you to make profits and grow.

Great employees work hard, save you costs and provide outstanding customer service.

So why do we insist on taking them away from their homes and putting them in small dark rooms in strange cities?

Let’s have a think about what our most important customers and outstanding staff members experience when they go on an away job or come to visit our offices for a crucial meeting about placing that big order.

First of all we make them travel a long distance away from their home and loved ones.

We then make them work hard all day at our offices or in meetings.

Then we expect them to return to a single room in a city that they do not know.

After this long day we then ask them to go out in the evening and search for somewhere to eat.

We make our best staff and customers pay restaurant prices for food that they may not like or enjoy, especially if they are used to food from another culture.

We then request that they return to their room and enjoy the very best that British Freeview television has to offer until they get so bored that sleeping is better than staying awake.

The following day we then ask them to do this all again and remain motivated or interested in that big business deal.

Is this how you want your best employees or customers treated?

At Home From Home we’ve found that businesses have much happier customers and staff if they really look after them when they are on the road. It’s for this reason that we supply serviced accommodation; fully furnished flats or houses to help ensure that your key staff and customers can relax properly when working away from home.

Serviced accommodation overcomes all of the inadequacies of hotels by providing a perfect home from home with full cooking facilities, TV and DVD player and washing/drying facilities.

Instead of sitting on the end of an uncomfortable hotel bed watching Freeview, your visitors can cook for themselves, watch their favourite films and lie down on a sofa in their pyjamas – they can even bring their family with them if they want to.

You might think that serviced accommodation is costly and that the first question that your boss will ask you when you book a room is ‘how much extra did it cost?’

In fact, serviced accommodation is 30% cheaper than an equivalent hotel.

The rate that you pay includes all utility bills, a flat screen TV with digital/Sky and Internet access as well as a weekly linen change and maid service.

So why use Home From Home for your serviced accommodation?

Home From Home has been in business for over 25 years now and is owned and run by David Smith, son of the original Home From Home founders. Having grown up watching his mother run this business, you could say that David has been bred to do this, or that he has serviced accommodation in his blood, or any other cliché that you wish to use!

David now works with an expert team who are all here tonight (you can identify them by their rather stunning Home From Home shirts) to manage properties in Bristol, London and Edinburgh.

All properties are a minimum of 3 or 4 star quality, contain between 1 and 5 bedrooms depending on your needs and are award-winning. You can book nightly or block bookings (for which there may be a discount, David?).

Ok, so what now?

You’ll notice that the presentation behind me has no images in it – you haven’t actually seen the properties that your key staff or best customers will be staying in.

This is because we’ve paid lots of money for expensive photo shoots for each apartment and the images that are produced still don’t do the properties justice.

The best way to experience what your staff and customers will experience when they stay with Home From Home is to get up to one of our properties and touch and feel every cushion, check every oven door, take in every room and look at every view from each every window.

Fortunately, we have one of these wonderful properties just upstairs and our team will be happy to show you around it in the next few minutes.

And please when you’re up there experiencing the apartment, think about how it compares to your last business trip when you stayed in a Premier Inn!

Thank you!

Presentation Example 2

Thank you ladies and gentlemen. What a warm welcome, and let me thank you for that by opening with a beautiful topic:

Bacteria.

Mmm. Kind of makes you warm and fuzzy, doesn't it? But we're going to talk about bacteria this afternoon because they have everything to do with our company right now, today.

Like the rest of the world, we're at something of a crossroads, where traditional advertising methods no longer provide the impact they once did, and we have to look to new ways of building both brand and loyalty.

Now if I'm talking about social media marketing and some of the modern buzzwords, I'm a bit on target. But exactly what is it about these new methods that makes them so successful?

Well this is where bacteria come in. Now generally speaking, bacteria have sort of a bad name because when we think bacteria, we think disease. But you've heard about the health benefits of probiotics -- those little buggers you find in yogurt, for example. Well those are friendly bacteria. So there are good and bad bacteria.

What you probably don't know, however, is that there are approximately 9 times more microbial cells in and on your body than there are human cells!

Think about that! In one sense, what you think of as your body is 9 times more someone else's body, and you cannot exist without this microbial zoo.

In fact, just in your gut you carry about 2-5 pounds of bacteria, and even though they're not technically human body cells... guess what:

United, those bacteria function as an additional organ in your body, making it possible for you to process food and live.

Folks, I want you to think carefully about this. All the years, we've treated our bodies as our bodies. And we've also treated our businesses as our businesses. In doing so, it's not like we've wiped out the human race or been entirely ineffective in business. But what we're discovering is that the more we pay attention to our bacteria and promote their health, the more we promote a positive life experience for ourselves. Because it's a symbiotic relationship.

In the same way, we have to stop thinking in terms of our business apart from our customers. They are an actual organ of the business itself.

Now I could keep it simple without expanding this analogy, but I think it's important that we expand it so we understand this whole social media marketing trend.

Even if you take into account that bacteria are an important part of your body, you might like to still think that you decide what to put in your mouth and the bacteria just help you to draw nutrients from the food, replenishing your body so that you stay alive and keep the process going. In this case, a healthy respect for the bacteria would have you consuming foods that support their well-being. But you're still in charge, right?

In the same way, you might think that a business can simply decide what to produce and then rely on the customers to consume the products and sustain the business with income. A healthy respect for the customers would have us producing things that improve their life experience. End of story, right?

Well here's the frightful truth: bacteria may do more to decide what you eat than you realize. When certain bacteria get out of control, the latest research suggests that this can lead to overeating and obesity. In a similar way, people with too much fungus in their bodies -- which feeds on sugar -- crave sweet foods.

So what does this tell us in business? What does it remind us?

That the demands of our third-party organ, our customers, is what should drive product selection and, to some extent, our very identity.

This, my friends... [pause] this is the power of social media marketing. Many businesses have made the mistake of thinking that the power of social media is that social websites are simply where the people are. So you go where the people are and you slap up more advertising.

No, no, no. This is almost exactly the opposite of what our modern understanding of health and business are showing us. Yes, you can still scoop up some customers this way perhaps. But this is an old model that people are actively moving away from. BUT...

... they are absolutely moving toward any place where they can be a meaningful organ within a business, helping to shape identity and product selection. And until we had interactive platforms like we do in social media, we didn't have a very practical, immediate way of engaging customers to this degree.

Now that we have it... we need to use it. Not force it. Not make it what our old media models offered. But to use it for what it offers -- a true interaction with those who make up so much of who we are.

Topics for Presentations

1. English course in England. (range of courses that suit different levels)

2. God wants you to know. (how you can begin personal relations with God now)

3. Life without plastic (shop for safe, high quality alternatives to plastic)

4. 1. The Kyoto Protocol does not effectively address carbon emission.

5. Why Palestinian self-determination is not called Palestina.

6. Sanctions on Myanmar are largely ineffective.

7. Adopt the UN peace plan for Cyprus.

8. Give Kurdistan back to the Kurds.

9. Kosovo will become independent.

10. Zimbabwe is the next drama in world politics.

11. Central Asian states could become a threat.

12. The situation of detainees at Guantanamo Bay is deplorable.

13. America is not the world's policeman.

14. The president of Venezuela will invade some Caribean islands.

15. Globalization pays off.

16. Allow parents to choose the sex of their future children.

17. We cannot ban genetically modified food because it already is everywhere.

18. The social costs of legalized casino gambling outweigh the benefits.

19. Daylight Saving Time has public health benefits.

20. Homelessness figures are not exaggerated.

21. A wall on the USA/Mexico border could combat illegal immigration.

22. Anti-piracy software does not work.

23. Spanish Americans are at a disadvantage in society for decades.

24. Life - What to do for people who have no motivation to live a happy life. (That theme in itself generate lots of individual motivational persuasive speech topics...)

25. Imagination - The art of moral imagination is the key to intellectual and spiritual development.

26. Dreams - Why it is hard to follow your dream. (I other words: what's the problem anyway?) What keeps most of us from following the voice of your heart when it comes to love or even discovery travelling?

27. Fear - Overcome your stage fright and fear of public speaking! Taking lessons, a personal trainer of even avoiding to enter the stage - weight and judge the pros and cons. And tell about your own way to beat procasatrination.

28. Character Building - Begin with forming a moral tool set when children are young and build further when they are at least 18 years old.

29. Goal - Aim straightforward in whatever project you undertake, and emphasize and evaluate what you want to achieve often in between the completed parts of the total planning.

30. Wisdom - Prudence is an effort you can turn non-believers into believers in your plans. Well, this is a braincracking public speaking topic:-)

31. Happiness - Measuring national wellbeing is measuring national happiness...

32. Personal Growth - Conscious living results in personal growth. And what is recognizing and understanding the worth and value of things in life anyway?

33. People Management - Managing people means leading, motivating, inspiring, and encouraging workers by applying motivational and other persuasive speech topics in chats in between the official functioning interviews that are held often each half a year.

34. Failure - Why and how to re-program your own memory structures with wise vizualisation techniques and avoid expectation failure. Ideal for motivational speakers to recap their own experiences:-) It will strenghten the audience - I have noticed myself - and boost your self-growth.

35. MP 3 players are an aid to concentrate.

36. Sometimes it is okay to lie.

37. Why breakfast is the most important meal of the day.

38. Men and women speak different languages in love matters.

39. The majority of graduate students struggle with emotional fatigue.

40. Time is much more worth than money, and that's not a cliché.

41. Men are obliged to put the seat down for the convenience of women.

42. Our generation has a different life style than the generation of our parents.

43. Work and other facilities need to be easily accessible for everyone.

44. Having good relations with Muslim countries should be top priority because it lessen our foreign oil dependence.

45. Lack of money has always been one of the biggest financial topics for students.

46. Leave the free market alone - government regulations have worsen all we have achieved in the 21st century! Legal intervention in trade are often chosen for persuasive research paper topics by graduates too.

47. Natural disasters are pressing social, cultural and economic issues - pick just one category if you want to create a speech idea claim.

48. Self-accelerating social media and networking technologies make our way of life changing too fast.

49. Spreading democracy will lessen the number of conflicts in the world and bring prosperity and pluralism.

50. The Federal Bureau of Investigation should get court permission before monitoring e-mail traffic of foreigners.

51. The rate of inflation is the main indicator of health and well-being of citizens, there is a direct connection.

52. This country has failed to live up to its ideals.

53. We need to control immigration to preserve our security and culture.

54. We should listen more often to the persuasive arguments of the environmental movement.

55. We still need labor unions in these confusing times.

56. Should the government cooperate with China?

57. Could joint police and community efforts prevent crime?

58. Does employers have the right to know a co-worker has HIV?

59. Do economic sanctions and pressure influence domestic policy?

60. Why is China's one child policy violating basic human rights?

61. Should the European Union have a federal president?

62. Does the countryside and its inhabitants need to be protected from modern waste intensive development?

63. Should we ban cheerleaders from sporting events? This will provoke great deal of commotion:-) but they will listen!

64. Should the use of drugs in sport be legalised?

65. Should the performance of educational institutions be published?

66. Is a four day school week long enough?

67. Should we make museums with good child-friendly attractions free to enter?

68. Parents should have a license for having children.

69. Do we take nothing in life for granted - or is nothing at all handed on a silver plate?

70. Could recycling be the cornerstone of the environment policy course of action?

71. Is making fun more important than working or are they complementary?

72. Should we outlaw modifying genes or should we allow biotech interventions?

73. Should every nation accomodate asylum seekers who are entering the country with a legal visa?

74. Why the system of movie ratings is relative.

75. Zero tolerance policies are not working.

76. Fanatic religious movements are dangerous for young people.

77. Labor unions have brought in value and justice in the workplace. 78.Wikipedia is as accurate and reliable as Encyclopedia Britannica - proven in scientific studies:

79. Government-funded scholarships do not create a truly free educational market.

80. Only African nations should be peacekeepers themselves on the African continent.

81. Patients with an anorexia nervosa eating disorder should receive palliative care for their distorted body.

82. The high-speed economic developments in China will stop one day.

83. I do not agree your hate speech, but I will defend and guarantee your constitutional civil right of freedom of speech.

84. Freezing assets, bank account and other properties is a succesfull counter-terrorism strategy.

85. A humanitarian dictator is better than a weak democratic leader.

86. Divorce creates long-term negative effects for children.

87. Proper forestry regulations prevent serious soil erosion and landsliding.

88. The European Union ought not to expand any further - twenty eight member states is already a mission impossible.

89. Religion and science do not mix. (Or: they do.)

90. Scientists have the duty to translate their findings in normal language.

91. Theories are useless if they can not transformed into strategies.

92. Physically challenged students ought not be separated in class.

93. Effective erosion control methods are needed to protect barrier islands.

94. Wearing seatbelts in a moving vehicle keep people safe.

95. How you deal with failure determines how you achieve success.

96. Serial killers have had a childhood of neglection.

97. Why people want to own their own business.

98. Space exploration helps improving life on Earth.

99. Agnosticism is skepticism regarding theology.

100. Develop guidelines for scientific embryonic stem cell research consent.

J Business Mix

Slang and idioms

I. a) Read the dialogues “overheard” during and after the meetings. Translate them.

B) Work in pairs. Rephrase the dialogues.

C) Work in groups. Continue the dialogue and make a longer conversation.

1)

- Let me repeat it again, how does it sound to you?

“ First I would like to thank our host for that wonderful introduction, and for the opportunity to address such a distinguished gathering ”.

- Well, that’s O.K., but double check that you get the name of the host in the right order and that you pronounce it correctly!

2)

- When you make a speech in Germany, don’t forget to refer to the long history of our company. They respect only established institutions, even their business cards often include the year the firm was founded.

- They seem downright stuffy to someone from the USA, don’t they?

3)

- Don’t forget that negotiations in Eastern Europe are often stormy.

- So if I allow for some emotion to creep into my voice, will it be okay?

- Yes, but you’d better avoid it in other parts of the world.

4)

- Have you seen my graphics yet?

- Let me see, but as far as I know, you’re going to Asia first. So if I were you I would leave the triangles out of our graphics. In South Korea, for example, the triangles may completely turn off the audience. Triangles carry negative connotations for the Koreans.

- And what’s the best colour for the graphics used in Asia?

- Generally red is considered lucky, especially among the Chinese.

- Well, I see. What works at home may not work abroad!

5)

- Have I shown you my new high-tech laser pointer?

- Yes, but I’d like to warn you that you should use it in moderation and then put it down. Some speakers forget that they have their thumb on the laser switch and the red dot dances wildly around the room all the time. This “jitter” of the dot can be really distracting!

6)

- I’ve just started preparing my visuals and I can’t really distinguish the “need to know” information from the “nice to know” information. Everything seems to be so important to me!

- But it’s a mistake! People can’t be overloaded with so much information because they will tune out your words. And, finally you must also take into consideration whether the audience reads left-to-right, right-to-left or vertically.

7)

- I’ll have a stop at the Middle East as well.

- I hope you know that all-American can-do-attitude doesn’t play well there. Modesty is appreciated. And remember that Arabic is the language of hyperbole. A single “yes” is rarely sufficient, you must repeat it several times to be taken seriously.

II. Read 7 ways to sabotage a first impression. Can you think of any other things you should avoid not to detract from your presentation?

1. Sloppy language. Using words like "anyways," or phrases such as, "That's a

whole nother thing."

1. Lazy language. Using phrases such as "you guys," "okey dokey," "no problem."

3. Verbal fillers. Using "ums" and "ahs".

4. Hiding your hands. This demonstrates a lack of trust. Keep your hands where people can see them.

1. Being late for the presentation.

1. Throat clearing. The message sent here is that you think you are superior. Not a good first impression!

1. Lack of enthusiasm. Enthusiasm sells. If you're not enthusiastic and excited, why in the world should your audience get excited about your presentation?

III. How important is the attire of the presenter?

Read the paragraph. Say if you have ever seen the speaker addressing the audience dressed in informal clothes? How does it change your attitude to him? Does the appearance of the speaker give you grounds to make some forecasts about the significance of the presentation? What consideration comes first when we speak about the presenter’s appearance and clothes?

Dress for your audience!

In this era of business casual office attire, the lines are blurred as to what is

appropriate dress for a presenter. As a general rule of thumb, you should dress

slightly better than your audience. For example:

• If you are presenting to a board of directors, you'll want to dress in your best

business suit

.

If you're presenting to a middle manager and the office dress is traditional

business attire, again, you'll want to pull out the suit.

If you're presenting to a mid- or upper-level manager in a business-casual

environment, you may want to wear a sport coat and a shirt with a collar.

For women, a pantsuit or dressy slacks and a sport coat work well in business-

casual environments.

Regardless of the environment, there are some general rules:

Conservative dress and solid colors are always winners in the business arena. Of

course, if you're presenting to a highly creative group (such as ad agency creative

directors), it would be appropriate to go a little out of the box. In general, keep it

conservative. Remember: People will always forgive you for dressing too

conservatively, but they may not always forgive you if you don't dress conservatively

enough!

• Keep jewelry to a minimum. Excessive or large jewelry is usually more of a

distraction than a complement to your clothing.

• Neatness counts! Regardless of what type of clothing you wear, always make

certain that it is cleaned and pressed. This sends a subliminal message to the

audience that you have a strong attention to detail.

There is no such thing as neutral clothing. Everything you put on represents a

decision you have made and says something about you. Good manners require

appropriate attire.

IV. Read the dialogues.

Improving Image Brand

Susan: George, I was wondering if we could discuss our new marketing strategy for a moment.

George: Certainly Susan. You know that I'm working with Anne on changing our image, don't you?

Susan: Yes, I think you'll make an excellent team. How do you feel about the merchandise we're pushing?

George: In my opinion, the products we’re offering are fine. However, I think we should concentrate on expanding our market share in the young adult market.

Susan: I totally agree. Who buys more products than twenty somethings?

George: Exactly. We haven't been very successful in our branding efforts, have we?

Susan: I'm not keen on changing our target audience, but we certainly have to improve our brand image.

George: If we want to edge out our main competitor, we're going to have to target customers at a younger age.

Susan: Maybe, but we also have to keep our competitive edge in quality.

George: Why don't we all get together for a discussion?

Susan: Can you let me know when your next meeting with Anne is going to be? I'd like to go over some of our restructuring ideas with both of you.

George: As a matter of fact, we'll be meeting this afternoon. Let's meet at four, shall we?

Susan: I'm afraid I already have an appointment then. Do you think we could meet earlier?

George: Well, I'll have to check with Anne.

Comprehension Questions

Susan was aware that George is going to be working with Anne.

a) true

b) false

c) doesn't say

2. What does George think Sport Outfitters needs to concentrate on?

a) changing merchandise

b) expanding market share

c) improving quality

3. What has Sport Outfitters been unsuccessful in doing?

a) branding efforts

b) developing new merchandise

c) opening outlets

4. What is Susan not keen on?

a) changing publicity campaigns

b) improving branding

c) targeting younger customers

5. Why can't Susan meet with George and Anne at four?

a) she has to travel this afternoon

b) she has an appointment

c) she has the afternoon off

Prepare a presentation for the meeting of the team concerning restructuring their business. First think of the ideas they may put forward, then make a plan of a presentation and give a short presentation in line with the dialogue.

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