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Perspectives on benefits
There are four commonly used terms when discussing service improvement outcome s:
Much of the angst and confusion surrounding IT process improvement initiatives can be traced to the misuse of these terms. Below is the proper use:
Example: ABC Corp achieved a 15% reduction in failed changes through implementation of a formal Change Management process.
Example: ABC Corp’s 15% reduction in failed changes has saved the company Ј395,000 in productivity and re-works cost s in the first year.
Example: ABC Corp spent Ј200,000 to establish the formal Change Management process that saved Ј395,000. The ROI at the end of the first year of operation was therefore Ј195,000 or 97.5%.
Example: ABC Corp’s establishment of a formal Change Management process (which reduced the number of failed changes) improved the ability of ABC Corp to respond quickly to changing market conditions and unexpected opportunities resulting in an enhanced market position. In addition, it promoted collaboration between business unit s and the IT organization and freed up resources to work on other project s that otherwise may not have been completed.
Intangible benefits
When used in Business Cases, soft benefits (intangibles) are IT investment payoff areas not expressed in monetary ways. ‘Less frequent use of temporary workers makes hourly employees feel better’ is intangible if no believable monetary impact is shown. Conversely, ‘Less frequent use of temporary workers will save Ј100,000 annually in labour costs’ is tangible when expressed in believable pound terms.
Traditionally, one of the most difficult Business Case problems is quantifying soft benefits such as increased brand image and customer satisfaction. When hard numbers are available to support an ROI argument, it may seem easier to leave the soft benefits out altogether. Instead, use the soft benefits to tell a story in the Business Case.
Attempt to capture value that lies beyond the reach of an ROI calculation such as:
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