Advertising

Business people and economists think that advertising serves a very important function. It helps consumers to choose between competing products. It also extends the possibility of mass production and leads to economies of scale and lower consumer costs. Indeed, advertising is the “engine of prosperity”. On the other hand, advertising goes against important social values. It creates false needs and encourages waste.

Should there be any limits on the types of products that business people can advertise? Must advertisers mention the hazards and the attractions of a product such as cigarettes? The answer is simple: consumers should be protected against false or harmful advertising!

Слова и выражения:

advertisement (n, C) – реклама, объявление

attract (v) (people, money, resources) – привлекать

attraction (n, U) – привлекательность, приманка

compete (v) – конкурировать

competing products - конкурирующие продукты

consumer (n, C) - потребитель

cost (cost, cost) (v) – стоить

cost (n, C) - расход, издержка

economy of scale – экономия, обусловленная ростом масштаба производства

encourage (v) - поддерживать, поощрять

«engine of prosperity» – «двигатель процветания»

extend (v) – расширять, увеличивать, простирать

false (adj) – ложный

hazard (n, C) – опасность, риск

mass production – массовое производство

protect smb.(smth.) against smth. (v) – защищать кого- либо (что-либо) от кого-либо

value (n, C/U) – ценность, стоимость, цена

waste (n, U/C) – растрачивание, излишняя трата, убыток

II. Ответьте на следующие вопросы.

1. Who thinks that advertising is very important?

2. What is the function of advertising?

3. In what way does advertising help mass production?

4. Why is advertising the “engine of prosperity”?

5. In what way does advertising help consumers?

6. What is the negative effect of advertising?

7. What do you think of marketing? Do you think it should be limited? Do you have any favorite advertisements?

Дата добавления: 2015-10-02