The history of the Nissan Motor company

The history of the Nissan Motor Company started in 1925 when 3 small companies merged and formed the Dat Jidosha Seizo Company. The new company produced the first Datsun car in 1932. In 1934 the company got a new name and became “The Nissan Motor Company Ltd”. They opened their first plant in Yokohama and in 1936 introduced mass production methods. But in 1938 the company stopped producing passenger cars and concentrated on manufacturing trucks (lorries). In 1947 Nissan started producing cars again. A Datsun 210 won the Australian Rally in 1958. The company developed its production and in 1966 they set up their manufacturing operations in Mexico. The cooperation between Nissan and Volkswagen started in 1981 when they signed an agreement to produce their Santana cars in Japan. The period between 1992 to 1994 was very successful for the company as they expanded their business activities and entered new overseas markets.

Слова и выражения:

agreement (n,С) – соглашение, договор

concentrate on smth. (v) – сосредоточиться на чём-либо

cooperation (n, U) – сотрудничество

develop smth. (v) – развивать что-либо

enter smth. (v) (a new market) – выходить куда-либо (на рынок)

expand smth. (v) - расширять что-либо

form smth. (v) – образовывать, формировать что-либо

introduce smth. (v) – внедрять что-либо

manufacture smth. (v) – производить, обрабатывать что-либо

manufacturing – производство, обрабатывающая промышленность

market (n, C) – рынок

mass production - массовое производство

mass production method – метод массового производства

merge (v) – поглощать, сливать(ся)

operation (n,С) – действие, работа, функционирование

overseas (adj) – зарубежный

produce smth. (v) – производить, изготавливать что-либо

production (n, U) – производство

set smth. up( set-set) (v) – учреждать, основывать что-либо

sign smth. (v) – подписывать что-либо

win (won, won) (v) – побеждать, выигрывать

II. Ответьте на следующие вопросы.

1. When did the history of the Nissan Motor Company start?

2. What did the Dat Jidosha Seizo Company produce?

3. When did they open their first plant in Yokohama?

4. What production methods did they introduce in 1936?

5. What did the company concentrate on in 1938?

6. What car won the Australian Rally in 1958?

7. When did the Nissan Motor Company set up their manufacturing operations in Mexico?

8. When did the cooperation between Nissan and Volkswagen start?

9. What agreement did Nissan sign in 1981?

10. Why was the period between 1992 to 1994 very successful for Nissan?

III. Выполните следующие упражнения.

1. Найдите в тексте английские эквиваленты следующих слов и выражений:

сливаться (о компаниях), выходить на рынок, получить новое имя, открыть первый завод, производить (2), прекращать производство автомобилей, грузовик, сосредоточиться на производстве чего-либо, выиграть ралли, внедрить метод массового производства, быть успешным для кого-либо.

2. Дополните предложения, вставив английские эквиваленты слов и выражений в скобках.

1. The companies decided to (слиться) и (образовать) a new company.

2. Last November our company (подписала соглашение о сотрудничестве) with a Spanish company.

3. Scania (производит и продаёт грузовики) and construction equipment worldwide.

4. They always (внедряют) the latest methods of management into their work.

5. The best way to (выйти на новый рынок) is to find an agent.

6. We are planning to (развивать торговые отношения) с этой страной.

Text 3

I. Прочитайте и переведите текст и диалог. При необходимости пользуйтесь словарём.

Belaya Dacha Group is a well-known Russian company. It is over 90 years old and has been a leader on the Russian market for a long time. The holding has a variety of businesses, but their main activity is growing and processing vegetables. The fruit and vegetables produced by the company are very popular with Moscow customers. The company is expanding its business activities now, so it requires new trucks to deliver agricultural products to retailers. Mr Sokolov, the head of transport department, has just received some catalogues from the Scania-Rus company which sells the famous Swedish trucks in Russia. Some trucks attracted his attention. Now he is calling Mr Steal, a sales representative of Scania-Rus, a famous producer of trucks.

Sokolov: Hello! Is that Skania-Rus? I’d like to speak to Mr Steal.

Steal: Steal speaking.

Sokolov: Good morning Mr Steal. This is Sokolov of Belaya Dacha speaking. I am calling about your offer.

Steal: Yes, Mr Sokolov, I am listening to you.

Sokolov: We have just received your latest catalogues. Our employees have studied them closely. Model P 230 meets our requirements.

Steal: Oh yes, this model is very popular with our customers. It is of high quality and is very reliable. We launched it two months ago and we have already received a lot of orders for the trucks of this model. How many trucks would you like to buy?

Sokolov: I think 5 or 7, and we’d like to have them in May or June.

Steal: Have you seen our latest price list yet?

Sokolov: No, is it available on your web site?

Steal: Sure, it is. We are ready to fax you all the necessary information if you want.

Слова и выражения:

attract smb. (smth.) (v) – привлекать кого-либо, (что-либо)

attract one’s attention – привлекать внимание

available (adj) – доступный, имеющийся в наличии

closely (adv) - зд. - внимательно

study smth. closely – внимательно (тщательно) изучать что-либо

customer (n,С) – покупатель, клиент

deliver smth. (v) – доставлять, поставлять что-либо

launch smth. (v) – выпускать что-либо на рынок

offer smth. (v) – предлагать что-либо

offer (n,C) – предложение

order smth. (v) – заказывать что-либо

order (n, C) – заказ

popular (adj) – популярный

be popular with smb. – пользоваться популярностью у кого-либо

price (n, C) – цена

price list – прейскурант

quality (n,С/U) – качество

be of high quality – быть высокого качества

reliable (adj) – надёжный

require smth. (v) – требовать что-либо

requirement (n,C) – требование

meet one’s requirements – отвечать чьим-либо требованиям

representative (n, C) – представитель

sales representative – торговый представитель

II. Ответьте на следующие вопросы.

1. How old is Belaya Dacha Group?

2. What are the main business activities of the company?

3. Who has just received the catalogues from the Scania-Rus company?

4. Why does Belaya Dacha Group require new trucks?

5. What does the Scania-Rus company sell?

6. Who is Mr Sokolov calling now?

7. Have Sokolov and his employees studied the latest catalogues of trucks yet?

8. What model meets their requirements?

9. When did Scania-Rus launch Model P-230?

10. How many trucks does Sokolov want to buy?

11. Is the price list of Scania-Rus available on their web site?

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