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Динамика мирового рекламного рынка 2000- 2007 в млн. долл:
Причины роста в 2005-2007 гг:
In 2006, the worldwide market for digital radio receivers reached nine million unit shipments, representing a 61% growth rate over 2005. Satellite radio continues to be the pervasive form of digital radio in the US, with satellite radio receiver shipments expected to outpace terrestrial HD Radio receiver shipments again in 2007. In other markets, most notably in the UK, terrestrial Digital Audio Broadcasting (DAB) is driving digital radio shipments. Additional factors contributing to worldwide market growth include falling receiver prices, an increase in the amount of digital programming, increased digital radio promotion and advertising, and the enhanced functionality of digital radio receivers.
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