Читайте также:
|
|
1. Strategic management (techniques, levels) can be viewed as bottom-up, top-down, or collaborative processes.
2. Proposals are assessed using financial (criteria, reasons) such as return on investment or cost-benefit analysis.
3. Some organizations are starting to experiment with collaborative strategic planning techniques that recognize the (emergent, long-term) nature of strategic decisions.
4. Strategic management is the (highest, lowest) of the levels in the sense that it is the broadest – applying to all parts of the firm – while also incorporating the longest time horizon.
5. Business strategy refers to the (aggregated, competitive) strategies of single business firm or a strategic business unit (SBU) in a diversified corporation.
6. Functional strategies include marketing strategies, new product development strategies, human resource strategies, financial (strategies, resources), legal strategies, supply-chain strategies, and information technology management strategies.
7. A strategic business unit is a semi-autonomous unit that is usually responsible for its own (budgeting, payments), new product decisions, hiring decisions, and price setting.
5. Work as a class and match the following verbs with nouns:
to based on to be viewed as to decide on to apply on to refer to to include to funnel to deal with | issues process the best ideas legal strategy all parts the strategy the overall direction theory |
Дата добавления: 2015-08-27; просмотров: 39 | Нарушение авторских прав
<== предыдущая страница | | | следующая страница ==> |
Vocabulary | | | STRATEGIC MANAGEMENT |