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WHAT IS SCIENTIFIC METHOD?
Defining the Problem Reviewing the Literature Formulating the Hypothesis Collecting and Analyzing Data
Selecting the Sample Creating Scales and Indices Ensuring Validity and Reliability
Developing the Conclusion
Confirming Hypotheses Controlling for Other Factors
In Summary: Scientific Method
RESEARCH DESIGNS FOR COLLECTING DATA
Experiments Participant Observation Surveys Unobtrusive Measures
ETHICS OF RESEARCH
Case Studies of Ethical Controversies
Tearoom Trade
Tragic Accident or Suicide?
Neutrality and Politics in Research
♦ APPENDIX: WRITING A LIBRARY RESEARCH REPORT
♦ BOXES
2-1 Everyday Behavior:
Hospital Treatment of "Dying"
Patients
2-2 Current Research:
Understanding Tables and
Graphs
2-3 Current Research:
Replication as a Research Tool-
Middletown Revisted
2-4 Speaking Out: Preserving
Confidentiality—One
Sociologists' View
The great tragedy of science —
the slaying of a beautiful hypothesis
by an ugly fact.
Thomas H. Huxley Biogenesis and Abiogenesis, 1870
H |
ow do sociologists study human behavior and institutions? Is it accurate to categorize sociology as a science? What ethical standards guide sociologists in conducting research? As a way of beginning our examination of the principles and methods of sociological research, let us look briefly at an interesting study of the behavior of police officers.
Drawing upon the conflict perspective, which emphasizes that social institutions maintain the privileges of some groups while keeping others in a subservient position, Frances K. Heussenstamm (1971) decided to examine unequal treatment of citizens by law enforcement officers. She wondered if police would be more likely to issue traffic tickets to cars driven by political radicals. As a result, she had her students at California State College at Los Angeles affix the orange-and-black stickers of the Black Panther party to their automobiles. At the time that this research was conducted, the Panthers, a black radical organization, had been involved in many angry (and some violent) confrontations with California police officers.
All the student drivers selected by Heussenstamm had exemplary driving records. None had received a moving violation in the previous year. As part of the experiment, students promised to carefully abide by all traffic regulations. Yet, within two hours of affixing the Black Panther stickers, a student received a traffic ticket for an "incorrect lane change." By the fourth day of the study, one student had dropped out of the project after receiving three citations. In 17 days, the 15 student drivers received 33 tickets.
Many questions may come to mind as you consider this example of sociological research. Why did Heussenstamm use bumper stickers in investigating unequal treatment by police officers? Would the college students have received a rash of tickets if they had placed bumper stickers saying "America: Love It or Leave It" on their cars? Would police officers in other localities and states have given as many (or more) citations to Heus-senstamm's students?
Effective sociological research can be quite thought-provoking. It may interest us in many new questions about social interactions that require further study. On the other hand, effective research is not always dramatic. In some cases,
rather than raising additional questions, a study will confirm previous beliefs and findings.
This chapter, building on what was considered in Chapter 1, will examine sociology as a social science. The basic principles and stages of scientific method will be described. A number of techniques commonly used in sociological research, such as experiments, participant observations, and surveys, will be presented. Particular attention will be given to the practical and ethical challenges that sociologists face in studying human behavior and to the debate raised by Max Weber's call for "value neutrality" in social science research.
These themes form the core of Chapter 2, yet they will also be reflected throughout this textbook. Whatever the area of sociological inquiry— whether culture or organizational behavior, the economy or education—and whatever the perspective of the sociologist—whether functionalist, conflict, interactionist, or any other—there is one crucial requirement. Within the discipline of sociology, all branches of specialization and all theoretical approaches depend on imaginative, responsible research which meets the highest scientific and ethical standards.
Frances K. Heussenstamm had college students place, stickers for a black radical organization on their cars. The drivers, all of whom had exemplary records, quickly accumulated many traffic tickets.
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