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СТРУКТУРА ПРОЕКТА ПРАЗДНИКА | МАРКЕТИНГ И СОЦИАЛЬНАЯ ОТВЕТСТВЕННОСТЬ | МАРКЕТИНГ КАК ИНСТРУМЕНТ ГЛОБАЛЬНОЙ ИДЕОЛОГИИ | ПОСТМОДЕРНИСТСКИЕ ИСТОКИ СОВРЕМЕННОГО МАРКЕТИНГА | ПОДГОТОВКА СПЕЦИАЛИСТА В ОБЛАСТИ МАРКЕТИНГОВЫХ ТЕХНОЛОГИЙ: КОНФЛИКТ НРАВСТВЕННОСТИ И УСПЕШНОСТИ | НАЦИОНАЛЬНО–КУЛЬТУРНАЯ СПЕЦИФИКА КАК ЭТИЧЕСКАЯ И СОДЕРЖАТЕЛЬНАЯ ОСНОВА МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ | ВЗАИМОСВЯЗЬ ДОМИНИРУЮЩИХ КУЛЬТУРНЫХ РЕГУЛЯТОРОВ И СОЦИАЛЬНЫХ ТЕХНОЛОГИЙ | ЦЕННОСТНО–НОРМАТИВНАЯ СПЕЦИФИКА РОССИЙСКОЙ КУЛЬТУРЫ | ИДЕНТИФИКАЦИОННЫЕ РЕСУРСЫ ОТЕЧЕСТВЕННОЙ ДУХОВНОСТИ | СЛОВАРЬ ОСНОВНЫХ ТЕРМИНОВ |


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Îáðàç æèçíè 20, 26, 29, 37, 39, 82, 84, 91, 93, 95, 98, 136, 155, 174, 179, 304, 308, 321, 333, 340, 344, 346, 375, 380, 382

Îáðàç ïðîèçâîäèòåëÿ........................................................................ 58, 370

Îáðàç ïîëèòèêà....................................................................................... 286

Îáðàç òîâàðà.................................................................................. 58, 370

Îáðàç–çíà÷åíèå..................................................................................... 288

Îáðàç–çíàíèå......................................................................................... 288

Îáðàç–öåííîñòü..................................................................................... 288

Îãðàíè÷åíèå äîñòóïíîñòè................................................................ 100, 382

Ì

Ìàðêåòèíã 2, 7, 8, 9, 12, 16, 17, 18, 19, 20, 21, 22, 24, 31, 37, 55, 59, 67, 90, 97, 99, 111, 113, 118, 133, 135, 141, 176, 178, 245, 248, 271, 276, 298, 332, 334, 336, 337, 338, 340, 343, 345, 346, 348, 349, 350, 352, 377, 381, 394

Ìàðêåòèíã ñîöèàëüíûõ ïðîãðàìì....................................................... 298, 381

Ìàðêåòèíãîâàÿ àêöèÿ..................................... 25, 35, 37, 86, 111, 219, 227

Ìàðêåòèíãîâàÿ êóëüòóðà........................................................................... 7

Ìàðêåòèíãîâàÿ ïîçèöèÿ........................................................................... 147

Ìàðêåòèíãîâàÿ ïîëèòèêà........................................................ 8, 51, 142, 326

Ìàðêåòèíãîâîå ñîîáùåíèå........................................................................... 70

Ìàðêåòèíãîâûå êîììóíèêàöèè 2, 7, 8, 9, 10, 12, 16, 21, 22, 24, 31, 35, 43, 44, 45, 48, 51, 53, 56, 57, 59, 63, 64, 69, 70, 72, 73, 75, 86, 89, 98, 99, 115, 131, 145, 146, 148, 155, 170, 173, 180, 208, 214, 217, 233, 234, 241, 281, 298, 332, 339, 340, 350, 353, 356, 372, 373, 374, 376, 383, 395

Ìàðêåòèíãîâûå òåõíîëîãèè 9, 11, 14, 17, 20, 31, 36, 70, 95, 137, 332, 333, 341, 349, 350, 353, 376

Ìàðêåòèíãîâûé òåêñò....................................................................... 64, 383

Ï

Ïåðñîíèôèöèðîâàííîñòü ãðóïïû........................................................ 136, 380

Ïåðñîíèôèöèðîâàííîñòü ìàðêåòèíãîâîãî ñîîáùåíèÿ....................................... 34

Ïåðñîíèôèöèðîâàííûå îáðàçû................................................................... 359

Î

Îáðÿä................................................................................................... 324

Í

Íåéðî–ëèíãâèñòè÷åñêîå ïðîãðàììèðîâàíèå................................................ 335

Ì

Ìàêðîèäåíòè÷íîñòü................................................................................. 129

Ìàêðîñðåäà ñîöèàëüíàÿ................................................................... 16, 373

Ìàëûå ãðóïïû........................................................................................... 92

Ìåíåäæìåíò.......................................................... 7, 9, 16, 18, 21, 151, 311

Ìàíèïóëèðîâàíèå......................................................................... 25, 30, 351

Ìàíèïóëÿòèâíûå òåõíîëîãèè....................................................................... 24

Ìåíòàëüíàÿ ñðåäà.................................................................................. 366

Ìåíòàëüíàÿ ñòðóêòóðà ëè÷íîñòè.............................................................. 70

Ìåíòàëüíîñòü àìåðèêàíñêàÿ................................................................... 340

Ìåíòàëüíîñòü ðîññèéñêàÿ...................................................................... 362

Í

Íàñòîÿùåå..................................................................................... 359, 366

Íàöèîíàëüíî–êóëüòóðíûå îñîáåííîñòè......................................................... 73

Íàöèîíàëüíûé õàðàêòåð.......................................................................... 363

Íàöèÿ.................................................................................................... 367

Ì

Ìåòîä ðåïåðòóàðíûõðåøåòîê.......................................................... 284, 291

Ìåòîä îáúåêòèâíîãîïîäõîäà....................................................................... 277

Ìåòîä îòâëå÷åíèÿ................................................................................... 277

Ìåòîä ôðàãìåíòàöèè............................................................................... 277

Ìåòîä ôîêóñ–ãðóïï............................................... 16, 40, 78, 240, 252, 291

Ìåòîäû 10, 11, 13, 16, 24, 26, 27, 28, 42, 64, 78, 109, 135, 203, 240, 264, 288, 291, 293, 335, 345, 351, 352, 372, 374, 382, 396

Î

Îáúåêòû ïðîåêòèðîâàíèÿ........................................................................... 28

Îáùåñòâåííîå ìíåíèå.......................................................................... 53, 375

Îáùåñòâåííûå îáúåäèíåíèÿ.................................................................. 91, 92

Îáùåñòâî............................................................................................... 355

Îáùåñòâî ïîòðåáëåíèÿ...................................................................... 20, 160

Îáùèíà................................................................................................... 360

Ï

Ïðåäìåò ìàðêåòèíãîâîé êîììóíèêàöèè..................................... 45, 47, 170, 202

Ïðàâîñëàâíàÿ ýòèêà.............................................................................. 357

Ïðàçäíèê................................................................ 220, 298, 323, 324, 326

Ïðåçåíòàöèÿ......................................................................... 219, 288, 377

Ïðåññ–ðåâþ.................................................................................... 66, 377

Ïðåññ–ðåëèç........................................................................... 66, 237, 377

Ïðè÷èííî–ñëåäñòâåííàÿ çàâèñèìîñòü............................... 39, 75, 78, 81, 378

Ïðè÷èíû ïðîáëåìíîé ñèòóàöèè.................................................................. 106

Ïðèãëàøåíèå............................................................................ 65, 229, 377

Ïðèçâàíèå.............................................................................................. 353

Ïðèíöèï ãóìàíèòàðíîñòè............................................................................ 31

Ïðèíöèï ãóìàííîñòè.................................................................................... 32

Ïðèíöèï òèïèçàöèè............................................................................ 34, 378

Ïðîãðàììà ïàðòíåðñòâà.......................................................................... 305

Ïðîáëåìà 10, 12, 15, 16, 17, 22, 25, 34, 35, 36, 38, 41, 42, 46, 55, 57, 60, 61, 62, 73, 76, 78, 79, 80, 81, 83, 84, 87, 88, 94, 95, 105, 107, 110, 111, 115, 120, 122, 126, 135, 145, 148, 151, 158, 159, 161, 171, 174, 182, 183, 191, 196, 200, 201, 220, 222, 224, 229, 236, 238, 242, 244, 247, 248, 275, 276, 287, 292, 299, 300, 301, 303, 305, 307, 308, 310, 311, 316, 317, 320, 321, 322, 333, 343, 351, 353, 355, 362, 368, 370, 373, 375, 380, 384, 385, 395

Ïðîáëåìàòèçàöèÿ ñîçíàíèÿ................................................................ 99, 382

Ïðîáëåìíàÿ ñèòóàöèÿ 39, 41, 43, 61, 77, 81, 87, 115, 242, 301, 304, 305, 319, 321

Ïðîáëåìíî–öåëåâàÿ îðèåíòàöèÿ........................................................... 33, 34

Ïðîáëåìíîå ïîëå................................................................................ 306, 320

Ïðîáëåìû àóäèòîðèè................................................................................. 73

Ïðîáëåìû ëè÷íîñòíûå........................................................... 75, 79, 300, 378

Ïðîáëåìû ñîöèàëüíî–êóëüòóðíûå....................................................... 79, 378

Ïðîáëåìû ñîöèàëüíûå............................ 34, 91, 92, 163, 243, 302, 310, 333

Ïðîåêò ñîöèàëüíûé................................................................................. 299

Ïðîåêòèðîâàíèå ðåêëàìíîé êàìïàíèè..................................................... 35, 379

Ïðîåêòèðîâàíèå èçáèðàòåëüíûõ êàìïàíèé............................................ 36, 171

Ïðîåêòèðîâàíèå ïåðñîíàëüíîå................................................................... 162

Ïðîåêòèðîâàíèå õóäîæåñòâåííî–ýêñïîçèöèîííîå......................................... 318

Ïðîåêòíàÿ äåÿòåëüíîñòü.......................................................................... 10

Ïðîåêòíàÿ êóëüòóðà................................................................ 9, 10, 24, 25

Ïðîåêòíûå òåõíîëîãèè............................................................................... 10

Ïðîâîêàöèÿ ñòðàõà........................................................................ 293, 297

Ïðîèçâîäñòâåííàÿ êîíöåïöèÿ................................................................ 12, 17

Ïðîñïåêò.......................................................................................... 67, 379

Ïðîòèâîðå÷èÿ........................................................................................ 363

Ïðîøëîå.......................................................................... 332, 357, 359, 360

Ïëàêàò............................................................................................ 67, 376

Ì

Ìèðîâîççðåí÷åñêèå äîìèíàíòû................................................................... 362

Ìèññèÿ Ðîññèè...................................................................................... 360

Ï

Ïèñüìî....................................................................................... 32, 65, 376

Ì

Ìèô ýñõàòîëîãè÷åñêèé........................................................................... 360

Ìîäåëü ñèòóàöèè..................................................................................... 77

Ï

Ïîçèöèîíèðîâàíèå............................................................................. 137, 146

Ïîçèöèîíèðîâàíèå ïàðàäîêñàëüíîå............................................................. 145

Ïîçèöèîíèðîâàíèå ïðîáëåì....................................................... 39, 75, 81, 378

Ïîçèöèîíèðîâàíèå ìíîãîàäðåñíîå................................................................. 291

Ïîçèöèîíèðîâàíèå îòïðîòèâíîãî.................................................................. 144

Ì

Ìîðàëüíàÿ îòâåòñòâåííîñòü............................................................ 338, 354

Ï

Ïîðîã ìîäèôèêàöèè..................................................................................... 33

Í

Íîðìàòèâíîñòü ïðîåêòà.............................................................................. 45

Íîðìû................................................................................................. 48, 49

Íîðìû ýòè÷åñêèå............................................................. 73, 177, 353, 359

Ï

Ïîëèòè÷åñêàÿ êóëüòóðà........................................................................ 355

Ì

Ìíîãîàäðåñíîñòü ïðîåêòà........................................................................... 46

Ìíîãîêàíàëüíîñòü ìàðêåòèíãîâûõ ñîîáùåíèé................................................. 72

Ï

Ïîíèìàíèå...................................... 26, 62, 63, 168, 315, 319, 353, 366, 382

Í

Íîíêîíôîðìèçì..................................................................................... 98, 118

Ì

Ìîíèòîðèíã...................................................................................... 276, 283

Ï

Ïîïóëèçì......................................................................................... 277, 297

Ïîñòìîäåðíèçì................................................................................. 347, 348

Ïîòðåáëåíèå............................................................................. 97, 127, 341

Ïîòðåáèòåëüñêàÿ ñòîèìîñòü........................................................... 56, 334

Ïîòðåáèòåëüñêàÿ ìîòèâàöèÿ.................................................................. 133

Ïîòðåáèòåëüñêèé èíñòèíêò....................................................................... 73

Ïîòðåáèòåëüñêîå ïîâåäåíèå...................................................................... 96

Ïîòðåáíîñòè............................................................................. 75, 107, 377

Ïîòðåáíîñòè ñîöèàëüíûå................................................................. 107, 377

Ïîòðåáíîñòè ôèçèîëîãè÷åñêèå......................................................... 107, 377

Ïîòðåáíîñòü â ñàìîàêòóàëèçàöèè.................................................... 107, 377

Ì

Ìîòèâ............................................................................. 110, 184, 313, 374

Ìîòèâàöèîííàÿ ñòðóêòó­ðà...................................................................... 108

Ìîòèâàöèÿ ïðîáëåìíî–îáóñëîâëåííàÿ.......................................................... 111

Ìîòèâàöèÿ öåííîñòíî îáóñëîâëåííàÿ.................................................. 110, 374

Ï

Ïñåâäîðåôåðåíòíûå ãðóïïûìíåíèÿ............................................................ 163

Ïñèõîëîãè÷åñêèé òèï.............................................................................. 120

Ïñèõîëîãè÷åñêèé òèï ãåäîíèñò................................................................ 120

Ïñèõîëîãè÷åñêèé òèï èíñòðóìåíòàëèñò.................................................... 120

Ïñèõîëîãè÷åñêèé òèï ôîðìàëèñò...................................................... 120, 121

Ïñèõîëîãè÷åñêèé òèï ýññåíöèàëèñò........................................................ 120


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