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ПРАЗДНИК КАК СОЦИАЛЬНОЕ ЯВЛЕНИЕ И ФОРМА МАРКЕТИНГОВОЙ КОММУНИКАЦИИ | СТРУКТУРА ПРОЕКТА ПРАЗДНИКА | МАРКЕТИНГ И СОЦИАЛЬНАЯ ОТВЕТСТВЕННОСТЬ | МАРКЕТИНГ КАК ИНСТРУМЕНТ ГЛОБАЛЬНОЙ ИДЕОЛОГИИ | ПОСТМОДЕРНИСТСКИЕ ИСТОКИ СОВРЕМЕННОГО МАРКЕТИНГА | ПОДГОТОВКА СПЕЦИАЛИСТА В ОБЛАСТИ МАРКЕТИНГОВЫХ ТЕХНОЛОГИЙ: КОНФЛИКТ НРАВСТВЕННОСТИ И УСПЕШНОСТИ | НАЦИОНАЛЬНО–КУЛЬТУРНАЯ СПЕЦИФИКА КАК ЭТИЧЕСКАЯ И СОДЕРЖАТЕЛЬНАЯ ОСНОВА МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ | ВЗАИМОСВЯЗЬ ДОМИНИРУЮЩИХ КУЛЬТУРНЫХ РЕГУЛЯТОРОВ И СОЦИАЛЬНЫХ ТЕХНОЛОГИЙ | ЦЕННОСТНО–НОРМАТИВНАЯ СПЕЦИФИКА РОССИЙСКОЙ КУЛЬТУРЫ | ИДЕНТИФИКАЦИОННЫЕ РЕСУРСЫ ОТЕЧЕСТВЕННОЙ ДУХОВНОСТИ |


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×

×åëîâå÷åñêàÿ ýêçèñòåíöèÿ..................................................................... 30

×åëîâå÷åñêèé ôàêòîð.............................................................................. 30

×åëîâåê ïóòåøåñòâóþùèé...................................................................... 128

Ã

Ãåðîèçàöèÿ âðàãà................................................................................ 163

Ä

Äàéäæåñò.............................................................................................. 66

Äåêîíñòðóêöèÿ............................................................................. 347, 348

Á

Áåí÷ìàðêèíã.................................................................................... 21, 370

Ä

Äåñàêðàëèçàöèÿ.................................................................................. 333

Á

Áåññîçíàòåëüíîå................................................................................... 368

Áðåíä....................................................................... 57, 74, 147, 211, 370

Áðåíäà ñîñòàâëÿþùèå.................................................................... 57, 370

Áðåíäèíã.............................................................................................. 146

Ã

Ãðóïïû àãðåãàòíûå................................................................................. 91

Ãðóïïû ðåàëüíûå.............................................................................. 90, 91

Ãðóïïû íîìèíàëüíûå................................................................................... 90

Â

Âèäû ìàðêåòèíãîâîãî ïðîåêòèðîâàíèÿ................................................. 35, 171

Ä

Äèçàéí...................................................................................... 14, 15, 142

Á

Áèçíåñ–îðãàíèçàöèè........................................................................ 11, 315

Æ

Æèçíåííàÿ ñòðàòåãèÿ................................................................... 114, 371

Æèçíåííûå öåííîñòè............................................ 54, 95, 136, 159, 375, 383

Æèçíåííûé ñòèëü..................................................... 75, 114, 122, 123, 371

Ã

Ãëîáàëèçàöèÿ............................................... 128, 342, 343, 346, 348, 350

Ä

Äèíàìèêà ïîòðåáíîñòåé........................................................................... 108

Äèíàìèêà ñîöèîêóëüòóðíàÿ..................................................................... 118

À

Àêñèîëîãèÿ........................................................................................... 358

Ä

Äèñêóðñ.............................................................................................. 289

À

Àêòèâíîñòü ìàðêåòèíãîâàÿ...................................................... 75, 104, 382

Àêöèè êóëüòóðíûå................................................................................ 313

Àêöèÿ 8, 28, 35, 59, 72, 111, 190, 194, 209, 217, 220, 221, 222, 224, 226, 227, 234, 236, 237, 240, 241, 244, 293, 295, 298, 325, 326, 327, 374, 376, 384

Àêòóàëèçàöèÿ ìîòèâîâ........................................................................... 107

Àëüòåðíàòèâíîñòü ïðîåêòíûõ ðåøåíèé...................................................... 45

Àíàëèç ïðîáëåì....................................................................... 24, 26, 75, 78

Àíàëèç ñèòóàöèè.................................................................................... 37

Â

Âîñïðèÿòèå ìèðà.................................................................................. 366

Ä

Äîñóã........................................................................................... 126, 127

À

Àíòðîïîöåíòðèçì.................................................................................... 341

Àñêåòèçì.............................................................................................. 357

Àóäèòîðèÿ 28, 33, 37, 41, 44, 46, 53, 67, 75, 76, 80, 86, 88, 91, 138, 161, 201, 222, 247, 299, 300, 306, 375

Àóäèòîðèÿ öåëåâàÿ 43, 45, 57, 63, 69, 73, 87, 88, 89, 137, 152, 161, 162, 174, 209, 238, 239, 244, 276, 373, 376

Á

Áóäóùåå.............................................................. 332, 357, 359, 360, 366

Áóêëåò.......................................................................................... 67, 371

Ã

Ãóìàíèñòè÷åñêîå íàïðàâëåíèå.................................................................. 19

À

Àòòðàêòèâíîñòü..................................................................................... 38

Ä

Äóõîâíàÿ ñâîáîäà.................................................................................. 358

Äóõîâíûå ðåôåðåíòû............................................................................ 367

À

Àóòñàéäåðñòâî........................................................................ 80, 82, 306

Â

Âûñòàâêè õóäîæåñòâåííûå................................................................... 314

Ç

Çàÿâêà........................................................................................... 64, 372

Ð

Ðåãóëÿòîðû ìîðàëüíûå.......................................................................... 341

Ðåçîíàíñ......................................................................................... 70, 299

Ðåçþìå........................................................................................... 66, 379

Ðåêðóòèðîâàíèå êëèåíòîâ.............................................................. 104, 382

Ðåëèãèè íåòðàäèöèîííûå................................................................ 125, 126

Ðåëèãèîçíîñòü...................................................................................... 363

Ðåêëàìà 9, 17, 18, 21, 24, 35, 49, 57, 64, 65, 67, 68, 71, 72, 98, 100, 124, 126, 131, 145, 155, 159, 162, 169, 171, 172, 173, 174, 175, 176, 177, 178, 179, 180, 181, 182, 184, 187, 188, 189, 190, 191, 193, 194, 195, 197, 198, 199, 200, 203, 204, 208, 215, 223, 227, 237, 245, 298, 312, 332, 333, 336, 337, 343, 353, 373, 376, 379, 381, 383, 384, 385, 394, 395, 396

Ðåêëàìíàÿ êàìïàíèÿ.................................................................................... 9

Ðàíæèðîâàíèå ïðîáëåì.......................................................... 39, 75, 80, 378

Ðåïóòàöèÿ..................................................................................... 53, 372

Ðåñóðñíîå îáåñïå÷åíèå ïðîåêòà............................................................... 44

Ðåñóðñû 13, 26, 33, 38, 39, 40, 42, 43, 44, 46, 64, 65, 66, 68, 70, 76, 80, 86, 88, 92, 101, 121, 123, 124, 137, 138, 140, 142, 151, 162, 170, 171, 173, 179, 188, 190, 204, 210, 212, 213, 214, 218, 219, 220, 227, 232, 233, 234, 239, 240, 241, 242, 247, 248, 250, 255, 261, 264, 271, 276, 283, 284, 286, 291, 292, 298, 299, 301, 306, 311, 312, 316, 325, 326, 328, 332, 336, 339, 344, 370, 371, 372, 374, 376, 381, 382

Ðåñóðñû àäìèíèñòðàòèâíûå.................................................................. 284

Ðåñóðñû èäåîëîãè÷åñêèå...................................................................... 284

Ðåñóðñû êàíäèäàòà....................................................................... 36, 285

Ðåñóðñû ëè÷íîñòíûå............................................................................. 284

Ðåñóðñû ìàðêåòèíãîâûå....................................................................... 284

Ðåñóðñû ïðîôåññèîíàëüíûå................................................................... 284

Ðåñóðñû ñåãìåíòà....................................................................... 290, 297

Ðåñóðñû ñîöèàëüíûå............................................................................ 284

Ðåñóðñû ôèíàíñîâûå............................................................................. 284

Ðåñóðû ïðàçäíèêà....................................................................... 326, 330

Ðåôåðåíòàöèÿ...................................................................................... 152

Ðåôåðåíòàöèÿ çëà................................................................................ 163

Ðåôåðåíòíîñòü..................................................................................... 155

Ðåôåðåíòíîñòü ëè÷íîñòè...................................................................... 132

Ðåôåðåíòíûå ãðóïïû..................................... 124, 156, 170, 171, 183, 185

Ðåôåðåíòû........................................................................................... 157

Ðèòóàë................................................................................................ 324

Ðîëåâàÿ ñèòóàöèÿ......................................................................... 54, 379

Ðûíî÷íûå ìîäåëè....................................................................................... 18

Ê

Êà÷åñòâà ïñèõîëîãè÷åñêèå........................................................... 148, 365

Êà÷åñòâî................................................................ 57, 168, 211, 310, 373

È

Èäåîëîãèÿ ðûíêà...................................................................................... 21

Èäåîëîãèÿ ñëàâÿíîôèëüñòâà.................................................................. 366

Èäåíòè÷íîñòü ñîöèàëüíàÿ...................................................................... 134

Èäåíòèôèêàöèîííûå ñèìâîëû.................................................................... 166

Èäåíòèôèêàöèÿ 48, 105, 113, 126, 130, 133, 153, 154, 155, 157, 183, 185, 274, 312, 362, 363, 365, 368

Èãðîâûå ìåòîäû....................................................................................... 27

Ê

Êàòåãîðèçàöèÿ ñîöèàëüíàÿ................................................................... 133

Êàòàëîã.......................................................................................... 67, 373

È

Èçáèðàòåëüíûå êàìïàíèè 11, 50, 102, 135, 171, 187, 281, 283, 289, 336, 395

Ê

Êðèçèñ èäåíòè÷íîñòè............................................................................. 309

Êðèçèñ êóëüòóðû................................................................................. 367

Êðèçèñ íàöèîíàëüíîé èäåíòè÷íîñòè.......................................................... 367

Êðèòåðèè ñîöèàëüíî–êóëüòóðíûå............................................ 75, 113, 131

Êëàññèôèêàöèÿ ïðîáëåì........................................................................... 78

Ë

Ëèñòîâêà........................................................................................ 65, 373

È

Èíäèâèäóàëèçì....................................................................................... 361

Èíäèâèäóàëüíîå è ñîöèàëüíîå.................................................................. 357

Èíäèâèäóàëüíîñòü................................................................................. 361

Ë

Ëîãèñòèêà...................................................................................... 22, 373

Ê

Êîðïîðàòèâíûå ñîîáùåñòâà....................................................................... 23

È

Èìèäæ......... 45, 50, 74, 171, 184, 208, 209, 278, 281, 285, 312, 372, 396

Èìèäæà àäåêâàòíîñòü........................................................................... 291

Èìèäæåâàÿ ëåãåíäà............................................................................... 284

Èìèäæåîáðàçóþùàÿ ëåãåíäà.................................................................... 58

Ê

Êîëëåêòèâíàÿ âèíà................................................................................. 364

Êîëëåêòèâíîå áåññîçíàòåëüíîå................................................................ 363

È

Èíêóëüòóðàöèÿ.................................................................................... 304

Èííîâàöèè êóëüòóðíûå........................................................................... 316

Èííîâàöèîííûå ñòðàòåãèè......................................................................... 21

Ê

Êîììóíèêàòèâíîå âîçäåéñòâèå.............................................................. 45, 71

Êîììóíèêàöèÿ íåïîñðåäñòâåííàÿ........................................................ 59, 373

Êîíñîëèäàöèÿ........................................................................................ 361

Êîíòåêñò...................................................................................... 353, 356

Êîíòàêòíûå ãðóïïû..................................................................... 41, 88, 370

Êîíöåïöèÿ áèçíåñà........................................................................... 20, 383

Êîíöåïöèÿ ðóññêîéäóøè......................................................................... 364

Êîíöåïöèÿ ïðîäàæ.................................................................................... 17

È

Èíñòðóìåíòàëüíîå îñíàùåíèå ïðîåêòà......................................................... 42

Èíñòèòóòû ãðàæäàíñêîãî îáùåñòâà....................................................... 360

Èíòåãðàöèÿ ñîöèàëüíî–êóëüòóðíàÿ....................................................... 304

Èíòåðåñ................................................................................. 15, 112, 373

Èíôðàñòðóêòóðà êóëüòóðíàÿ............................................................... 318

Èí­ôîðìàöèîííîå ïðîñòðàíñòâî....................................................................... 7

Èíôîðìàöèîííûé ëèñòîê...................................................................... 66, 373

Èíôîðìèðîâàííîñòü è îáðàçíîñòü................................................................ 71

Èìÿ 25, 30, 53, 57, 58, 67, 70, 104, 147, 195, 209, 217, 218, 223, 225, 229, 233, 236, 293, 294, 335, 342, 351, 358, 361, 372

Èñòîðèêî–êóëüòóðíîå íàñëåäèå....................................................... 83, 322

Ê

Êóëüìèíàöèÿ........................................................................................... 63

Êóëüòóðà õóäîæåñòâåííàÿ................................................................... 322

Êóëüòóðíàÿ èäåíòè÷íîñòü.................................................... 310, 343, 367

Êóëüòóðíî–ñèìâîëè÷åñêèé êàïèòàë......................................................... 115

Êóëüòóðíîå ïðîñòðàíñòâî.................................................. 30, 32, 320, 321

Êóëüòóðíûé êîä.................................................................................... 356

Ì

Ìåäèàòåêñòû................................................................................... 69, 374

Î

Îáðàç.............................. 52, 58, 63, 74, 95, 158, 279, 288, 344, 360, 375


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